We are following Facebook today and keeping friends updated on our acts. Mikolaj Piskorski expects in the not-too-distant future that Facebook will follow us and call half the customers on the planet.
Within the first decade of its life, Facebook originated as a virtual Cheers bar, helped by the broad adoption of mobile devices and fast internet access, where people share their lives with a legion of geographically scattered friends and acquaintances, and reconnect with past faces. First college students, then Millennials, and soon after, their parents and grandparents were drawn in by the allure of this groundbreaking social network which effectively shrank the world down to a portable and vibrant culture.
Facebook ceo Mark Zuckerberg turns 40, in 2024. His formation then certainly bears no resemblance to his present appearance and sound. A decade of technological development will bring about drastic changes, and I believe the web will turn into a strong and influential force in the lives of people.
Today, Facebook is a passive medium in which users upload photos, status updates and YouTube videos manually. And instead they watch passively what others have shared, offering a comment on occasion, but mostly only scrolling down through links. As such, Facebook is a retrospective tool, a place to share and then view interactions already completed. Yet as it happens, the organization does nothing to collect details, and even less to help us plan the future.
All that will change as Facebook becomes a prospective medium — a complex, real-time driver that will automatically collect current and future information that wearable apps will automatically transmit about us, compare it to what our friends are auto-broadcasting, and then provide suggestions about what we should be doing socially.
It will help us get off the cell phone and in the offline world actually catch up. In this way, Facebook can become less a website to visit than an unseen gateway to the most important aspects of people’s lives, a way to keep a closer eye on their children, schedule social events, be alerted to related products and services and increase the value of a person’s connections.
The marketing power of Facebook would increase significantly, thereby providing the company with a increasing revenue stream. When Facebook first began it was nothing more than a tool for attracting business eyeballs. It has since evolved into a sophisticated marketing machine which allows marketers to send targeted messages based on our email address or mobile phone number.
Yet technology will make marketing possible in real-time by 2024. As we auto-broadcast our social data, Facebook will automatically respond to them with personalized offers as a answer to what we need right now. For example, if I walk down the street and feel hungry, Facebook will recommend a group of friends who live nearby and appear to be open, and then advertise a restaurant that we would all like. Or if my nanny gets sick unexpectedly and is unable to pick up my four-year-old from preschool, Facebook will immediately show an advertisement for a substitute nanny who has worked for four close friends and who can step in and pick up my kid.
There are a huge amount of ways this could actually boost and make our lives better. And there are as many cases in which Facebook will go awry. The future of Facebook might well be uncertain if the key driver is to use the platform for disruptive and intrusive paths for benefit.