{"id":49583,"date":"2025-09-23T21:42:57","date_gmt":"2025-09-23T18:42:57","guid":{"rendered":"https:\/\/smartmediajo.com\/?p=49583"},"modified":"2025-09-23T21:42:57","modified_gmt":"2025-09-23T18:42:57","slug":"%d8%a3%d9%87%d9%85-%d9%85%d8%a4%d8%b4%d8%b1%d8%a7%d8%aa-%d8%a7%d9%84%d8%a3%d8%af%d8%a7%d8%a1-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82%d9%8a-kpis-%d9%84%d8%ad%d9%85%d9%84%d8%a7%d8%aa-%d8%a7%d9%84","status":"publish","type":"post","link":"https:\/\/smartmediajo.com\/ar\/%d8%a3%d9%87%d9%85-%d9%85%d8%a4%d8%b4%d8%b1%d8%a7%d8%aa-%d8%a7%d9%84%d8%a3%d8%af%d8%a7%d8%a1-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82%d9%8a-kpis-%d9%84%d8%ad%d9%85%d9%84%d8%a7%d8%aa-%d8%a7%d9%84\/","title":{"rendered":"\u0623\u0647\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a (KPIs) \u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u0646\u0627\u062c\u062d\u0629"},"content":{"rendered":"

\u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0645\u062a\u0633\u0627\u0631\u0639\u060c \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u0646\u062c\u0627\u062d \u064a\u064f\u0642\u0627\u0633 \u0641\u0642\u0637 \u0628\u0639\u062f\u062f \u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/a>. \u0628\u0644 \u0623\u0635\u0628\u062d\u062a <\/span>\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a<\/b> \u0623\u0648 \u0645\u0627 \u064a\u064f\u0639\u0631\u0641 \u0628\u0640 <\/span>KPIs \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/b> \u0647\u064a \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646 \u0644\u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u0641\u0627\u0639\u0644\u064a\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u0648\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062f\u0631\u0648\u0633\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/span><\/p>\n

\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629\u060c \u0633\u0646\u0633\u062a\u0639\u0631\u0636 \u0623\u0647\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0645\u0631\u0627\u0642\u0628\u062a\u0647\u0627 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0644\u0636\u0645\u0627\u0646 \u0646\u062c\u0627\u062d \u0623\u064a \u062d\u0645\u0644\u0629 \u062a\u0633\u0648\u064a\u0642 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0645\u0639 \u062a\u0633\u0644\u064a\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631.<\/span><\/p>\n

\u0645\u0627 \u0647\u064a \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a (Marketing KPIs)\u061f<\/b><\/h2>\n

\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a<\/b> \u0647\u064a \u0642\u064a\u0627\u0633\u0627\u062a \u0643\u0645\u064a\u0629 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0645\u0633\u0628\u0642\u064b\u0627\u060c \u0645\u062b\u0644 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u062c\u0630\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f\u060c \u0623\u0648 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/span><\/p>\n

\u0641\u064a \u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u062a\u0648\u0641\u0631 \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u064a\u0645\u0643\u0646 \u062a\u062a\u0628\u0639\u0647\u0627 \u0644\u062d\u0638\u0629 \u0628\u0644\u062d\u0638\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0645\u062b\u0644 Google Analytics\u060c \u0648Meta Business Suite\u060c \u0648\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u063a\u064a\u0631\u0647\u0627. \u0648\u0647\u0630\u0627 \u0645\u0627 \u064a\u062c\u0639\u0644 <\/span>KPIs \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/b> \u0639\u0646\u0635\u0631\u064b\u0627 \u062d\u0627\u0633\u0645\u064b\u0627 \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/span><\/p>\n

\u0644\u0645\u0627\u0630\u0627 \u062a\u0639\u062a\u0628\u0631 KPIs \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0647\u0645\u0629\u061f<\/b><\/h2>\n
    \n
  1. \u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0642\u064a\u0642\u064a<\/b>: \u062a\u0633\u0627\u0639\u062f\u0643 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0639\u0644\u0649 \u0641\u0647\u0645 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062d\u0645\u0644\u062a\u0643 \u062a\u062d\u0642\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062d\u062f\u062f\u0629\u060c \u0623\u0645 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0639\u062f\u064a\u0644 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/span><\/li>\n
  2. \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI)<\/b>: \u0639\u0628\u0631 \u062a\u062d\u0644\u064a\u0644 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0641\u0627\u0639\u0644\u064a\u0629 \u0648\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u0630\u0643\u0627\u0621.<\/span><\/li>\n
  3. \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631<\/b>: \u062a\u0645\u0643\u0646\u0643 \u0645\u0646 \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629.<\/span><\/li>\n<\/ol>\n

    \u0623\u0647\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0641\u064a \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/b><\/h2>\n

    1. \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 (Click-Through Rate – CTR)<\/b><\/h3>\n

    \u0647\u0630\u0627 \u0627\u0644\u0645\u0624\u0634\u0631 \u064a\u0642\u064a\u0633 \u0646\u0633\u0628\u0629 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0646\u0642\u0631\u0648\u0627 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0643 \u0623\u0648 \u0631\u0627\u0628\u0637\u0643 \u0628\u0639\u062f \u0631\u0624\u064a\u062a\u0647. \u064a\u062a\u0645 \u062d\u0633\u0627\u0628\u0647 \u0643\u0627\u0644\u062a\u0627\u0644\u064a:<\/span><\/p>\n

    CTR = (\u0639\u062f\u062f \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u00f7 \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631) \u00d7 100<\/span><\/p>\n

    \u0643\u0644\u0645\u0627 \u0632\u0627\u062f\u062a \u0627\u0644\u0646\u0633\u0628\u0629\u060c \u062f\u0644 \u0630\u0644\u0643 \u0639\u0644\u0649 \u062c\u0627\u0630\u0628\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0623\u0648 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629. \u064a\u0639\u062a\u0628\u0631 \u0647\u0630\u0627 \u0627\u0644\u0645\u0624\u0634\u0631 \u0645\u0647\u0645\u064b\u0627 \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0648\u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629.<\/span><\/p>\n

    2. \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 (Cost Per Acquisition – CPA)<\/b><\/h3>\n

    \u064a\u064f\u0633\u062a\u062e\u062f\u0645 CPA \u0644\u0642\u064a\u0627\u0633 \u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0630\u064a \u062a\u0646\u0641\u0642\u0647 \u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f \u0645\u0646 \u062e\u0644\u0627\u0644 \u062d\u0645\u0644\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062d\u062f\u062f\u0629. \u0648\u0647\u0648 \u0645\u0624\u0634\u0631 \u062d\u0627\u0633\u0645 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u062c\u062f\u0648\u0649 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0644\u0644\u062d\u0645\u0644\u0627\u062a.<\/span><\/p>\n

    CPA = \u0625\u062c\u0645\u0627\u0644\u064a \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u00f7 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0643\u062a\u0633\u0628\u064a\u0646<\/span><\/p>\n

    \u0643\u0644\u0645\u0627 \u0627\u0646\u062e\u0641\u0636 \u0647\u0630\u0627 \u0627\u0644\u0631\u0642\u0645\u060c \u0632\u0627\u062f\u062a \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0641\u064a \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0641\u0639\u0644\u064a\u0629.<\/span><\/p>\n

    3. \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion Rate)<\/b><\/h3>\n

    \u064a\u0642\u064a\u0633 \u0647\u0630\u0627 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0625\u062c\u0631\u0627\u0621 \u0645\u0631\u063a\u0648\u0628 \u0641\u064a\u0647\u060c \u0645\u062b\u0644 \u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0623\u0648 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0645\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0639\u062f\u062f \u0627\u0644\u0632\u0648\u0627\u0631.<\/span><\/p>\n

    Conversion Rate = (\u0639\u062f\u062f \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u00f7 \u0639\u062f\u062f \u0627\u0644\u0632\u0648\u0627\u0631) \u00d7 100<\/span><\/p>\n

    \u0627\u0631\u062a\u0641\u0627\u0639 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u064a\u062f\u0644 \u0639\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u0635\u0641\u062d\u0629 \u0647\u0628\u0648\u0637 \u0641\u0639\u0627\u0644\u0629 \u0648\u0631\u0633\u0627\u0644\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0627\u0636\u062d\u0629.<\/span><\/p>\n

    4. \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f (Bounce Rate)<\/b><\/h3>\n

    \u064a\u0634\u064a\u0631 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f \u0625\u0644\u0649 \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0645\u0646 \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u063a\u0627\u062f\u0631\u0648\u0627 \u0645\u0648\u0642\u0639\u0643 \u062f\u0648\u0646 \u0627\u062a\u062e\u0627\u0630 \u0623\u064a \u0625\u062c\u0631\u0627\u0621. \u0627\u0631\u062a\u0641\u0627\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0633\u0628\u0629 \u0642\u062f \u064a\u062f\u0644 \u0639\u0644\u0649 \u0639\u062f\u0645 \u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0639 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0632\u0627\u0626\u0631 \u0623\u0648 \u0633\u0648\u0621 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/p>\n

    \u062a\u062d\u0633\u064a\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0624\u0634\u0631 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0632\u064a\u062f \u0645\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0645\u0646 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062d\u0645\u0644\u0629.<\/span><\/p>\n

    5. \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 (Average Order Value – AOV)<\/b><\/h3>\n

    \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062d\u0645\u0644\u062a\u0643 \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a\u060c \u0641\u0625\u0646 \u062a\u062a\u0628\u0639 AOV \u0636\u0631\u0648\u0631\u064a:<\/span><\/p>\n

    AOV = \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u00f7 \u0639\u062f\u062f \u0627\u0644\u0637\u0644\u0628\u0627\u062a<\/span><\/p>\n

    \u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u0633\u064a\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0624\u0634\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u0646\u064a\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u062a\u0642\u0627\u0637\u0639 (Cross-Selling) \u0648\u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0625\u0636\u0627\u0641\u064a (Upselling).<\/span><\/p>\n

    6. \u0646\u0633\u0628\u0629 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (Return on Ad Spend – ROAS)<\/b><\/h3>\n

    \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0647\u0645 <\/span>KPIs \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/b> \u0627\u0644\u062a\u064a \u062a\u0642\u064a\u0651\u0645 \u0643\u0641\u0627\u0621\u0629 \u0643\u0644 \u062f\u064a\u0646\u0627\u0631 \u064a\u064f\u0635\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/span><\/p>\n

    ROAS = \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u00f7 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646<\/span><\/p>\n

    \u0645\u062b\u0644\u0627\u064b\u060c \u0625\u0630\u0627 \u0643\u0627\u0646\u062a ROAS = 5\u060c \u0641\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0643\u0644 \u062f\u064a\u0646\u0627\u0631 \u0625\u0639\u0644\u0627\u0646\u064a \u062c\u0644\u0628 5 \u062f\u0646\u0627\u0646\u064a\u0631 \u0625\u064a\u0631\u0627\u062f\u0627\u062a.<\/span><\/p>\n

    7. \u0645\u0639\u062f\u0644 \u0646\u0645\u0648 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 (Audience Growth Rate)<\/b><\/h3>\n

    \u0647\u0630\u0627 \u0627\u0644\u0645\u0624\u0634\u0631 \u064a\u0642\u064a\u0633 \u0646\u0645\u0648 \u0639\u062f\u062f \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u064a\u0646 \u0623\u0648 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u064a\u0646 \u0639\u0644\u0649 \u0642\u0646\u0648\u0627\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 \u0632\u0645\u0646\u064a\u0629 \u0645\u062d\u062f\u062f\u0629. \u0648\u0647\u0648 \u0645\u0647\u0645 \u0644\u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u062a\u0648\u0633\u0639 \u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/span><\/p>\n

    8. \u0645\u0639\u062f\u0644 \u0641\u062a\u062d \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a (Open Rate) \u0648\u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 (CTR) \u0641\u064a \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f<\/b><\/h3>\n

    \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0641\u0647\u0630\u0627\u0646 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u0646 \u0645\u0647\u0645\u0627\u0646 \u062c\u062f\u064b\u0627. \u0627\u0631\u062a\u0641\u0627\u0639 \u0645\u0639\u062f\u0644 \u0627\u0644\u0641\u062a\u062d \u064a\u062f\u0644 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u0639\u0646\u0648\u0627\u0646\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0639\u0643\u0633 CTR \u0641\u0639\u0627\u0644\u064a\u0629 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0633\u0627\u0644\u0629.<\/span><\/p>\n

    9. \u0646\u0633\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 (Returning Customer Rate)<\/b><\/h3>\n

    \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a\u060c \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u064a\u0646 \u064a\u0645\u062b\u0644\u0648\u0646 \u0642\u064a\u0645\u0629 \u0643\u0628\u064a\u0631\u0629. \u062a\u062a\u0628\u0639 \u0647\u0630\u0647 \u0627\u0644\u0646\u0633\u0628\u0629 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0648\u0644\u0627\u0626\u0647\u0645.<\/span><\/p>\n

    10. \u062a\u0642\u064a\u064a\u0645 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (Customer Satisfaction Score – CSAT)<\/b><\/h3>\n

    \u0631\u063a\u0645 \u0623\u0646\u0647 \u0645\u0624\u0634\u0631 \u0646\u0648\u0639\u064a \u0623\u0643\u062b\u0631 \u0645\u0646\u0647 \u0643\u0645\u064a\u060c \u0625\u0644\u0627 \u0623\u0646 \u062a\u062a\u0628\u0639 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0641\u0646\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u0624\u0634\u0631\u064b\u0627 \u062a\u0646\u0628\u064a\u0647\u064a\u064b\u0627 \u0644\u0645\u0634\u0627\u0643\u0644 \u0623\u0639\u0645\u0642 \u0641\u064a \u0627\u0644\u062d\u0645\u0644\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c.<\/span><\/p>\n

    \u0643\u064a\u0641\u064a\u0629 \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629<\/b><\/h2>\n

    \u0644\u064a\u0633 \u0643\u0644 <\/span>KPIs \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/b> \u062a\u0646\u0637\u0628\u0642 \u0639\u0644\u0649 \u0643\u0644 \u062d\u0645\u0644\u0629. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0633\u062a\u0646\u062f \u0627\u062e\u062a\u064a\u0627\u0631\u0627\u062a\u0643 \u0625\u0644\u0649:<\/span><\/p>\n

      \n
    1. \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062d\u0645\u0644\u0629<\/b>: \u0647\u0644 \u062a\u0633\u0639\u0649 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a\u061f \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u061f \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a\u061f<\/span><\/li>\n
    2. \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629<\/b>: \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u062a\u062e\u062a\u0644\u0641 \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u060c \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629\u060c \u0648\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/span><\/li>\n
    3. \u0645\u0631\u062d\u0644\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/b>: \u0641\u064a \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u0642\u062f \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u060c \u0628\u064a\u0646\u0645\u0627 \u0641\u064a \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/li>\n<\/ol>\n

      \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a<\/b><\/h2>\n

      \u0628\u0639\u0636 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0644\u062a\u062a\u0628\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621:<\/span><\/p>\n

        \n
      • Google Analytics<\/b>: \u0644\u062a\u062d\u0644\u064a\u0644 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0648\u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/span><\/li>\n
      • Meta Ads Manager<\/b>: \u0644\u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u062d\u0645\u0644\u0627\u062a \u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645.<\/span><\/li>\n
      • HubSpot \u0623\u0648 Mailchimp<\/b>: \u0644\u062a\u062a\u0628\u0639 \u0623\u062f\u0627\u0621 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/span><\/li>\n
      • Hotjar<\/b>: \u0644\u0641\u0647\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639.<\/span><\/li>\n<\/ul>\n

        KPIs \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0623\u0631\u062f\u0646\u064a<\/b><\/h2>\n

        \u0645\u0639 \u062a\u0632\u0627\u064a\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u0631\u062f\u0646\u060c \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0628\u062f\u0642\u0629 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0623\u064a \u0648\u0642\u062a \u0645\u0636\u0649. \u062a\u0634\u064a\u0631 \u062f\u0631\u0627\u0633\u0627\u062a \u0645\u062d\u0644\u064a\u0629 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u0631\u062f\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u062a\u062d\u0642\u0642 \u0646\u0645\u0648\u064b\u0627 \u0623\u0633\u0631\u0639\u060c \u062e\u0627\u0635\u0629 \u0641\u064a \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0645\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0645\u062b\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0635\u0631\u0641\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0645.<\/span><\/p>\n

        \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0641\u064a \u062a\u062a\u0628\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a<\/b><\/h3>\n

        \u0631\u063a\u0645 \u0623\u0647\u0645\u064a\u0629 \u062a\u062a\u0628\u0639 <\/span>KPIs \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/b>\u060c \u0625\u0644\u0627 \u0623\u0646 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u064a\u0642\u0639\u0648\u0646 \u0641\u064a \u0623\u062e\u0637\u0627\u0621 \u0634\u0627\u0626\u0639\u0629 \u0645\u062b\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 “\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u063a\u0631\u0648\u0631” \u0645\u062b\u0644 \u0639\u062f\u062f \u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u064a\u0646 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0645\u0624\u0634\u0631\u0627\u062a \u062a\u0642\u064a\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0623\u0648 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a. \u0645\u0646 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0623\u064a\u0636\u064b\u0627 \u0639\u062f\u0645 \u0636\u0628\u0637 \u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u062a\u062a\u0628\u0639 \u0628\u062f\u0642\u0629\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u063a\u064a\u0631 \u0645\u0648\u062b\u0648\u0642\u0629. \u0644\u0630\u0644\u0643\u060c \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0642\u064a\u0627\u0633 \u0645\u0648\u062b\u0648\u0642\u0629 \u0648\u0636\u0645\u0627\u0646 \u062a\u0643\u0627\u0645\u0644\u0647\u0627 \u0645\u0639 \u0645\u062e\u062a\u0644\u0641 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0645\u062b\u0644 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0647\u0628\u0648\u0637 \u0648\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062f\u0641\u0639.<\/span><\/p>\n

        \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/b><\/h3>\n

        \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0625\u062f\u0631\u0627\u0643 \u0623\u0646 \u0628\u0639\u0636 <\/span>\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a<\/b> \u0644\u0627 \u062a\u0639\u0643\u0633 \u0641\u0642\u0637 \u0641\u0627\u0639\u0644\u064a\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0628\u0644 \u0623\u064a\u0636\u064b\u0627 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u064a\u0644. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f \u0623\u0648 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0634\u0641 \u0639\u0646 \u0645\u0634\u0627\u0643\u0644 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u0648 \u0641\u064a \u0648\u0636\u0648\u062d \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a. \u0644\u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0645\u0644 \u0641\u0631\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0639\u064b\u0627 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645\u060c \u0645\u0645\u0627 \u064a\u0646\u0639\u0643\u0633 \u0625\u064a\u062c\u0627\u0628\u064a\u064b\u0627 \u0639\u0644\u0649 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u064a\u0639\u0632\u0632 \u0645\u0646 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n

        \u0631\u0628\u0637 KPIs \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f<\/b><\/h3>\n

        \u062d\u062a\u0649 \u0644\u0627 \u062a\u0638\u0644 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0645\u062d\u0635\u0648\u0631\u0629 \u0641\u064a \u0642\u064a\u0627\u0633\u0627\u062a \u0648\u0642\u062a\u064a\u0629\u060c \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0631\u0628\u0637\u0647\u0627 \u0628\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0645\u062f\u0649 \u0645\u062b\u0644 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (Customer Lifetime Value) \u0623\u0648 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u0644\u0627 \u062a\u062d\u0642\u0642 \u0625\u062d\u062f\u0649 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0623\u0631\u0628\u0627\u062d\u064b\u0627 \u0641\u0648\u0631\u064a\u0629\u060c \u0644\u0643\u0646\u0647\u0627 \u062a\u0633\u0627\u0647\u0645 \u0641\u064a \u0631\u0641\u0639 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0632\u064a\u0627\u062f\u0629 \u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0645\u0645\u0627 \u064a\u064f\u0639\u062f \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064b\u0627 \u0628\u0639\u064a\u062f \u0627\u0644\u0645\u062f\u0649. \u0644\u0630\u0627\u060c \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u062a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u064a\u0648\u0645\u064a\u0629.<\/span><\/p>\n

        \"\u062d\u0645\u0644\u0627\u062a<\/p>\n

        \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0637\u0627\u0641\u060c \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u0627 \u064a\u064f\u0642\u0627\u0633 \u0628\u0627\u0644\u0639\u0627\u0637\u0641\u0629 \u0623\u0648 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629\u060c \u0628\u0644 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0630\u0643\u064a\u0629.<\/span>
        \n<\/span> \u0625\u0646 \u0641\u0647\u0645 \u0648\u062a\u062a\u0628\u0639 <\/span>\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a<\/b> \u0647\u0648 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0646\u062d\u0648 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0648\u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0639\u0627\u0626\u062f\u060c \u0648\u0628\u0646\u0627\u0621 \u062d\u0645\u0644\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0623\u0643\u062b\u0631 \u062a\u0623\u062b\u064a\u0631\u064b\u0627 \u0648\u0641\u0639\u0627\u0644\u064a\u0629.<\/span><\/p>\n

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        \"\u062a\u0635\u0645\u064a\u0645<\/p>\n","protected":false},"excerpt":{"rendered":"

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