Packaging

Why you SHOULD judge a package by its design!

If you’ve ever searched your local store shelves and seen products with packaging that seemed obnoxious, overwhelming, or even too plain, you understand the importance of product packaging design.

The packaging design is like the face of your product.

It is the first thing consumers see about your product. Whether your packaging leaves your product visible or invisible, your packaging continues to play an important role in how consumers view your product before opening it. If consumers are disconnected by your product packaging, chances are they won’t buy it and will never discover the importance of your actual product.

Unless you are a graphic designer, it is best to leave the product package design and printing of your products to the specialists who do this for a living.

Letting a graphic designer design your package allows you to have attractive, easy-to-read and informative packaging.

Graphic designers understand what works in each industry and know how to get the most out of their packaging to attract the attention of consumers, as well as hold their attention for more than a few seconds.

Shelves are full of competition, so having a leg up on shelf space and consumer attention is important.

Advertising message on the package

Die Cutting your product label also serves as a printed message for consumers.

It’s what gives consumers an idea of what your product is and how it works without having to read the fine print or read the instructions thoroughly. Consumers want to be able to take a look at a product and be able to understand what it is and how it works in seconds.

If it takes more than a few seconds, consumers are likely to move on to the next product on the shelf.

Competition is too fierce and time is too short for most consumers to make choosing a product a long process.

Since your time is so short to capture the attention of consumers, as well as to hold their attention, it is important to use the best possible product package design.

The best way to ensure that you are using the best is to use a graphic designer who has helped various industries and understands what works and what does not work when it comes to packaging design.

It is not worth leaving your product to chance with poor packaging design – use the experts and give your product what it deserves.

Branding

Here’s why personal branding is so important!

Having a personal brand or reputation is very important to keep a job, to find it, or even for others to change their perception of you. Personal marketing is about forging an identity that is based on your skills, knowledge, and projects to achieve differentiation.

What is personal branding?

It is the set of attitudes and strategies to be able to sell yourself to a company, a social group or to promote your services or products. That is, it is the process of creating, managing and communicating a brand or yourself.

Each of your actions projects an image of you. Therefore, each of the messages you sent by your actions, must be cared for as a well-defined strategy to achieve its goal.

The importance of “selling” yourself

The personal brand is of great help during your professional career, because it values your skills and knowledge. If you are immersed in a selection process, your brand will make you stand out from your competition, who this time will be other candidates for the position. A good brand image will speed up the selection process. Sell yourself as a professional.

What works is the perception that others have about you and you must send the messages carefully and correctly. Use the different channels that technology offers you and generate your own quality content. Work on your brand to define the image you want to convey and, the more it resembles reality, the better it will be for you.

Those professionals who have designed and know how to project a brand image, have the possibility of accessing positions with better outcomes.

Personal marketing

Thanks to personal branding you can have more opportunities, but it is also important to know that, if you are working independently or for a company, you must take care of your image and, above all, what others perceive of you. In all professions, there are references that inspire others. If you also want to be a benchmark in your field, you need to work on your personal brand.

Whether you are an entrepreneur or a corporate employee, you need to take care of your image to obtain the approval of users and customers.

Sure you worry about taking care of the products, but you are the first product of your company and you must take care of yourself as much as you take care of any other aspect of the production chain or the customers themselves. If you want a user to buy your company’s products, offer them confidence, security and actively listen to them. All these are characteristics that you must take care of every time they have noticed you. You must show them your professionalism so that they continue to trust you.

A company can close or you may change your career path, but, if you are the person with the best image of a company, surely you are not short of very tempting proposals.

Branding is a kind of resume

Talk and write about what you can do. That will let companies looking for talent know that you exist. You need to gain visibility and notoriety if you want to have new job opportunities.
If you work on your personal brand, you can achieve the success you seek, turn your life around and work on what you have always wanted. Do not forget that this article is an excellent way to add value and create a community of followers.

Social Media

Which Social media platform will dominate the market in 2022?

The social media platforms that will dominate in 2022 have one thing in common; they provide an approach to connect with public figures or favorite brands on a more personal level.

The preference of consumption in social media platforms has changed with the passage of time and the pandemic. The covid-19 pandemic caused people to stay at home to avoid the spread of the virus, resulting in a greater number of users connecting to social media platforms and streaming platforms.

Different companies choose to use different social media platforms to achieve their objectives (depending on their products or services) since not any platform is as efficient as another.

Despite this, new social media platforms have shown their evolution and favoritism on the part of consumers, due to the new consumer experiences they provide, but which ones will dominate the market in 2022?

We all know that there are certain social media platforms that have been predominant in the market for years, however, during the pandemic different platforms exploded in popularity and managed to position themselves effectively and show their exponential growth, so if you are not in them, it would be worth getting involved to be able to elaborate new marketing strategies; So…without further ado; here are the social networks that will dominate in 2022.

Facebook

It is not news that Facebook will continue to be the giant of social media platforms since it continues to be the most used social network in the world, with more than 2.2 billion active users per month. Thanks to the fact that this platform is one of the ones with the greatest possibilities of content creation, it will continue to show itself as a leader.

Twitch

This streaming platform has managed to demonstrate its importance within the internet community and its characteristics make it one of the platforms that should be targeted to carry out new marketing strategies. This platform allows us to create different content that was of particular interest to users during the pandemic. Its effectiveness lies in the fact that we can enjoy various contents that show us a closer side between influencer and user, achieving greater connectivity by having the opportunity to carry out daily interactions even with public figures.

Twitter

Twitter has been effective in the face of new trends, in addition to its latest updates and future plans with new functions, will allow it to have even more support from the influencer and content creator community, since it will support them with the possibility of monetization (even with Bitcoins), creation of audio content, in addition to providing financial, technical and marketing support. Twitter will grow its level of influencers membership during 2022.

TikTok

TikTok has achieved a user increase of 60% in 2019, in 2020 the app was already downloaded more than 14 million times and is currently the seventh most used social network in the world. 

The user has shown his comfort in front of this platform since it is ideal to be entertained for short periods of time due to its short videos, easily viral, and showing thousands of people making content that you are looking for. This platform will continue to grow and will become one of the social networks that will dominate during 2022.

Instagram

The platform most used by influencers worldwide will continue in trend thanks to its image and video format, where brands and other idols are present. In addition, its reels have shown effectiveness in the acceptance of content, however, this will not have exponential growth during 2022 unless it opts for some new update.

Graphic Design

How Graphic Design is Crucial in Today’s Business?

In today’s competitive market, a business has to do everything possible to stand out from its competitors. For this reason, it is essential to have a perfectly defined company identity (from the logo to the website).

Let us begin with the basics; What is graphic design?

It is a process of combining images and text for communication purposes. In other words; it is the art of merging different elements that result in an effective message. In short, it is a very creative technique for the transmission of ideas.

What benefits does graphic design bring to your company?

Graphic design helps to optimize your brand communication; that is to say, it looks for the best way to communicate. Keep in mind that a brand with a well-shaped image will:

1- Differentiate your company from the competition.

2- Improve the concept of your business.

3- Attract customers.

4- Add value to your company.

5- Help identify your business.

Why is graphic design important?

Corporate identity is what makes the first impression that the client has of your business. Remember that, as the saying goes, “we don’t get a second chance to make a good first impression.” This is why an unattractive or not too intuitive design can determine the success or failure of your website.

What can a specialized company do for you?

Even if you have the basic tools and knowledge to defend yourself, it is true that a professional in the field is capable of doing what you do … but better. It is advisable for each person to dedicate themselves to what they really like and do well, leaving the rest of the tasks to experts in the sector. Thus, a graphic designer can be in charge of:

Logo design and branding
Advertising brochures and flyers.

Catalogs

Business cards

Advertising banners.

As you can see, the universe of graphic design is complex … but very beneficial for your brand. If your company still does not have its own corporate identity, what are you waiting for?

LinkedIn

Is LinkedIn really different from other social media platforms?

There are many social platforms, apart from the well-known ones.

One of those less known ones is LinkedIn, Although it is one of the best, it is also one of the most misused!

In this article, we are going to analyze what differentiates LinkedIn from other social media platforms.

Technically all social networks tend to homogenize.

If you are a user of several social platforms, you will have seen that they all tend to offer the same technical possibilities.

If one offers to share links, all end up offering it; if one offers to share in audio or video format, the others do too.

So you end up wondering what is the point of using one or the other if technically they all end up wanting to be the same.

Well, that is precisely why it is interesting because technical homogenization highlights what distinguishes some social networks from others.

So, In what areas you should use LinkedIn? and what do you use other networks for?

Indeed, the difference between some networks and others is the theme.

What do you use LinkedIn for?

What do you use WhatsApp for?

What do you use Facebook for?

You can ask that same question for the current majority of social networks, then you will understand how to use them in your best interest.

What exactly is a social network?

A social network is a meeting place (in this case, virtual) where people meet to talk about something.

There are social networks of many themes: sports, cinema, books …

Obviously, not all of them are equally technically developed, but surely they all seek to allow their users to write posts, share links, photographs, videos, audio, etc … 

Now, there are social networks that do not have a specific theme but are generalist.

And precisely some of these networks are the largest of all (Facebook, WhatsApp, Instagram, Twitter …).

In these social networks, you can find conversations about many different topics.

In addition to their technical power, their strength is based on the large number of users they have, which number in the hundreds of millions.

Being so massive and widespread, there are many users who identify the concept of “social network” with Facebook, or with Instagram, or with Twitter … and it is not like that.

Facebook is a social network, but that does not imply that any social network is Facebook.

What about LinkedIn?

LinkedIn is a professional social network.

This, which is said so quickly, is the most difficult thing to understand for many of the users of this network.They enter LinkedIn and see that they can do the same as on Facebook (share photos, videos, links to articles, write comments, etc.).

Even the corporate color is also blue, even if it has another shade of blue.

LinkedIn is general in nature but within the professional sphere. This means that it is not a social network of electricians, or of engineers, or of doctors … but of everything at once.

Technically speaking, you can share, for example, a photograph of yourself at a party, at a wedding or on your vacation, in the same way, that you do on Facebook, you can share links to articles that talk about subjects related to a certain profession. However, in the case of LinkedIn, you will see that the real result of those interactions does not give you results.

The ease of automating makes the lack of LinkedIn understanding more apparent.

There are tools on the Internet that allow you to publish the same thing on several social networks at the same time. For example, you are eating a great sandwich on a rock next to a river, you take a photo of the sandwich and decide to share it: you would not have to publish it on each social network, but there are apps that allow you to select which ones you want to share that on. By doing this, you are treating all social media in the same way.

However, the response you will get will be different: surely your Instagram followers will comment something like “how good the sandwich looks” or “Enjoy it!”, But on LinkedIn, you will not have that type of interaction.
At most, someone will tell you that such a post should not be published on linked in!
In conclusion, the only way to differentiate LinkedIn from the other social media platforms is to use it as intended!

Motion Graphics

A Quick Look at The History of Motion Graphics!

This is the question to ask

Since video marketing became a visual trend to present any businesses, products, and services.

With motion graphics, there are literally limitless ways to convey an idea, depending on the objectives of each brand: video tutorials to express manuals or processes clearly and differently; testimonials to generate credibility from real profiles that are in contact with the company; cinematography to surprise the viewer … And in those, the fashionable format arrived: MOTION GRAPHICS.

Have you decided to make a video and you don’t know if it’s the right format? How about we check it out together?

The true meaning of Motion Graphics

Do you ask yourself often? This technique has become a trend relatively recently and refers to the combination of 5 different disciplines, such as photography, sound, video and graphic design. In short, visual elements that are brought to life with animation. Together, they make Motion Graphics one of the most powerful tools in digital marketing.

Some people confuse them with explainer or explanatory videos. And although they are not the same, they go hand in hand. In fact, the explanatory video is short and uses the animated format or Motion Graphics for a simple reason: it expresses complex ideas in a simple way, capturing the attention of the audience.

10 advantages of using Motion Graphics in your company

Although a testimonial video humanizes and a live-action video demonstrates a reality, Motion Graphics allows:

1- Use motion to strengthen branding.

2-Quickly and easily grab the audience’s attention.

3-Explain complex things in an easy and entertaining way.

4-Convey your message clearly and attractively.

5-Increase the retention of the user’s message.

6-Perfectly combine graphic design, animation, and sound.

7-They are concise, attractive, and can be adapted to any digital format.

8-They connect with the audience and are limited only by imagination.

9- They create eye-catching audiovisual pieces in no time.

10- They are easy to modify with a controlled budget.

Orange

Orange

Orange is Suadi Arabia based pharmacy, we worked with them on their social media accounts and provided the below services:

-Managing social media platforms

– SEO

-Attractive designs for each post that match the brand

– Content writing with a monthly calendar delivered in advance

-Managing marketing campaigns and writing performance reports

Cielo

Cielo

Vintage designs with an emphasis on presentations through attractive text. We also:

-Managing social media platforms

-SEO

-Attractive designs for each post that match the brand

– Content writing with a monthly calendar delivered in advance

-Managing marketing campaigns and writing performance reports

Layat Alayed

Layat Alayed

We are proud of our cooperation with Layat Alayed Saudi Company; where we provided them with social media management, prepared a strategic plan by specialists in digital marketing, content writing, and graphic design, in addition to the fact that we made more than one motion graphic video to serve the said plan.

SMACC KSA

SMACC KSA

We focused on the technologies introduced in the products and services of SMACC KSA through:

-Managing social media platforms

-SEO

-Attractive designs for each post that match the brand

– Content writing with a monthly calendar delivered in advance

-Managing marketing campaigns and writing performance reports