Role Overview:
Smart Media Jo is looking for a Social Media Specialist to create, manage, and grow our clients’ and in-house social media presence across all major platforms. The ideal candidate is a creative content strategist with a passion for storytelling, community building, and trendspotting. You will work closely with our marketing, design, and content teams to craft compelling campaigns that drive engagement and deliver measurable results.
Key Responsibilities:
• Create and implement social media strategies aligned with client goals and brand tone
• Develop, schedule, and publish high-quality, engaging content across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), and TikTok
• Engage with online communities, respond to messages and comments, and foster positive audience relationships
• Monitor and analyze social media metrics to track performance and inform ongoing improvements
• Collaborate with internal teams to align social content with broader marketing campaigns
• Stay up-to-date with trends, platform updates, and emerging tools to keep our strategies fresh and competitive
• Assist in paid social media campaign setup, optimization, and reporting
• Support content creation efforts including copywriting, image sourcing, and short-form video scripting
Qualifications:
• Bachelor’s degree in Marketing, Communications, Media, or related field
• 1–3 years of experience managing social media accounts for brands or agencies
• Proficient in tools like Meta Business Suite, Hootsuite, Canva, or similar platforms
• Strong writing and storytelling skills with an eye for visuals
• Knowledge of social media analytics and content performance optimization
• Ability to multitask in a fast-paced, creative environment