Is Instegram's future bleak?

Is Instagram’s future bleak?

Every social media platform is shifting towards video content including Instagram! 

Instagram has long been known as a place for sharing square photos. While Instagram has added video content and other new features over the years, the primary focus of the app has always been photo content, until now. Back in July, the head of Instagram, Adam Mosseri took to IGTV to give us some insight into what Instagram is doing and what the future of the app looks like. He explained that, given the huge success of video content across all platforms, Instagram has been shifting its focus from photos to videos.

“We’re no longer a photo-sharing app,” says Mosseri. “Video is driving an immense amount of growth online for all the major platforms right now, and it’s one I think we need to lean into more.”

How the Future Of Instagram Will Affect Your Business?

For many Instagram users, this doesn’t come as a big surprise. Last year, Instagram introduced reels, a new TikTok-style feature for sharing short video content in 9:16 portrait mode, which has seen huge success.

But for many social media managers and small businesses, this announcement felt like a devastating blow. Countless people rely on Instagram for their business, and many of them are worried about having to change their main content style from photos to video to stay competitive. And we get it! Video content is more time-consuming, has a greater learning curve, and requires staying up to date on current content trends. It’s intimidating!

Smart Media’s Thoughts

Let us shed a light on a different perspective. We see this as a good thing and are very excited about the rise of video content on Instagram and the opportunities it presents.

Before the introduction of Instagram reels, organic growth was becoming nearly impossible on Instagram. The algorithm was making it more difficult for posts to be seen by your followers. And basically, the only way to reach non-followers was to end up on the explore page or to create content that people would want to share on their stories—both of which are very difficult to do.

Reels, however, are highly favored in the Instagram algorithm, making them an effective way to get your content in front of more eyes. The reels page on Instagram has an algorithm similar to TikTok; Instagram shows you the content based on what they think you will like, and it is not limited to content from people you follow. This means that more people that are interested in your product or niche will see your content and potentially discover your business.

In our eyes, this is a huge improvement to the app and a fantastic opportunity for small businesses. Plus, we think it’s really fun!

How can you adapt?

The only constant is change!

Nothing stays the same forever. As small business owners, we have to adapt and grow as circumstances change. For a business trying to stay competitive on Instagram, that means embracing video content by creating and posting reels.

Social Media Super Hero

Facebook: The Superhero of Social Media Platforms!

Facebook is one of the first social media platforms that were used as a marketing tool for different brands

By creating a page for the brand and filling in the about section and posting about the products and services it offers, and then the audience begins to like the page, follow it and interact with it, and thus the brand succeeded in reaching an audience at the time on Facebook

But with the remarkable development and improvement of the platform, and how it has become one of the most powerful and most important social media platforms today, its users spend more than 3 hours as daily, meaning that your customers spend most of their time on social media on Facebook in particular, which increases the chances of ad campaigns appearing to a large number of audience.

In the following section; we will learn about the most important benefits that accrue to your brand and your online business when you follow Facebook marketing strategy and create advertising campaigns using it:

1- Reach your specific target audience

One of the most important features and benefits of creating advertising campaigns through Facebook is the opportunity to reach a large segment of the audience, including your exact target audience and customers, where you can identify customers according to their characteristics and personal patterns, such as age, gender, interests and geographical location.

2- Facebook ads are one of the cheapest!

Another advantage of Facebook marketing and advertising is that it is one of the cheapest types of online advertising, so you do not have to spend a large amount of money to reach a larger number of people, but with the development of technology and electronics, it has become possible to calculate ads per click, which reduces costs and advertising budget for your brand , and so on in all other types of Facebook ads.

3- Quick results

The online marketer can see immediate and quick results of the advertising campaign as soon as it is created and launched to the public, i.e. Facebook ads are the fastest way to achieve your business goals such as achieving more sales, increasing conversion rates and visits to your store and thus increasing profit through Facebook.

4 Spreading awareness about your brand

One of the most successful means of spreading awareness, especially at the beginning, is Facebook. Facebook platform will increase the opportunity to spread your brand and increase awareness of it with your customers and audience, which will benefit you with a lot of benefits, such as increasing the selling rates of your products and services.

5- Increase conversion rates and traffic on your online store

Facebook ads will help you achieve any of the commercial goals of your online brand, the most important of which is to increase the conversion rate and traffic of your store.

For example, you can create a Facebook ad campaign to increase conversion rates to your online store when you put the website link as a CTA and then send them to your online store or website, which increases traffic to your store from multiple sources.

6- Increase the number of posts and interaction

Facebook ads contribute to increasing interaction with your target customers and increasing engagement on their side, such as likes, comments, and shares on the ad post or even other daily posts that you publish through your brand’s Facebook account.

This is a very important benefit, as the more interaction with your customers, the stronger the relationship between them and your brand and the products and services you provide, and this leads to the success and achievement of the purpose of promoting it online.

7- Increase your customer email list

The importance of marketing and advertising via Facebook does not necessarily negate the importance of email marketing and its effective role in the success of your online business and achieving more goals and achievements for your online store, also through Facebook ads you can get many email addresses for your customers and then use them when activating the marketing strategy email to promote your store and your brand in general.

8- Providing analytics and insights about your business

By creating advertising campaigns and obtaining reports and analyzes of their performance and audience reaction to them, you can get the insights and analyzes you need in order to develop your strategies and business, and know the negatives and obstacles to be addressed, and this saves you a lot of time and effort.

You can get these analytics easily and instantly from your account via Facebook Ads Manager and Facebook Insights as well, and you will be provided with two weeks reports of the latest posts and likes by the audience to follow the performance of the campaign periodically allowing you to adjust the ads according to the data you have seen to get Better results

Can social media marketing really help my business?

Can social media marketing really help my business?

Planning is the compass for achieving goals

You determine the main reason for your use of social media platforms, and with it, you will know the map of the way you will take to achieve the desired success in marketing through social media sites. Planning is a very valuable process that can greatly contribute to enhancing your image on social media. Also in setting your directions, formulating priorities, and building an effective plan you need to answer these questions:

What is the purpose of my presence on social media?

What is the target audience and what are their needs?

What kind of content do I plan to publish and how will it contribute to improving the lives of customers?

How do competitors meet customer needs on social networks?

Be clear about why you are using social media. There is more than just one way, but you need to define what you want to achieve and then really focus on a plan.

Set specific, measurable goals and timeframes for your social media marketing activities, and

remember that poor planning is often worse than no planning at all. It is important to have a marketing plan that can be updated, so don’t make a plan once and just keep it, you need to have a living plan that is developed as your business grows and changes. Social media marketing is a work in progress that changes when necessary.

What is social media marketing?

What is social media marketing?

Social media marketing has become a necessity

Around 3.5 billion daily active users of social networking sites out of 4 billion users of the Internet are present daily at an average of 116 minutes on different social media sites, which is the best opportunity currently to target different categories of customers through social media networks that witness the most activity and that suit the type of marketing campaigns content for your business .

Not exploiting social media sites in the digital marketing plan is an unforgivable mistake, as it negatively affects the achievement of desired results from online marketing campaigns, which has become an effective solution to increase the market share of potential customers and enhance the link between the brand and existing customers by providing channels Fast and effective communication with the clients of your company or business and providing distinctive content that provides an opportunity to increase the confidence of customers in you as an expert in your field to answer their common questions and inquiries.

Benefits of social media marketing

In the past, all companies and commercial projects competed to appear in commercial advertisements on television or radio channels, in addition to advertisements for famous newspapers and magazines and incurred high marketing costs that might not achieve the desired results from them. These marketing and advertising campaigns target all categories of customers, regardless of whether they categories have an interest in the different services and solutions that your business offers.

Social media marketing provides the opportunity to address all the problems of traditional marketing solutions through cost-effective marketing channels and provides the possibility of accurate targeting of specific categories of customers based on data and personal characteristics (geographical location – age group – gender – profession – interests) to achieve a better return on Marketing investments through different marketing solutions.


How social media marketing increases sales?

How does social media marketing increases sales?

Social media has become one of the main factors in the success of any project, and it is a great source for many entrepreneurs and project owners, and a great source of income in their projects and achieving a large percentage of profits.

Therefore, company owners tend to use social media to increase visibility and sales.

But some people do not have enough knowledge to start their own project, so they do not know how to start, and what platform is suitable for their field or project?

Through this article, you will learn the difference between each platform, such as (Facebook, Twitter, Instagram), and how do you increase your sales on social media?

Facebook:

What are the main steps to increase your sales on the Facebook platform?

1- Make a complete marketing strategy plan.

2- Choosing the content that suits your field on the Facebook page. 

3- Manage the page constantly.

4- Follow up with customers, from the beginning of the purchase process until after the sale.

5- Respond to messages and comments directly, and follow them well.

6- Design advertising campaigns that suit the target audience.

Twitter:

Twitter is one of the most important platforms, especially in the Gulf countries; It has interactions, conversations, important topics, and news, and it’s essential to understand how to increase engagement and sales through your Twitter account.

How to increase your sales through Twitter?

1- The first marketing equation is:

More customers = more sales = more and more profits!

If you apply this equation to your field, you will find:

The number of visitors and views of your service is large (increased traffic) = many sales = many profits.

2- Do a comprehensive research study on Twitter about your target customers.

3- Choose the Twitter search box, write your target well, and then use links to search for followers in the same niche or field.

4- Add the top hashtags in your country and words related to the same field, where you can daily search and follow up on sites for harvesting new trends and hashtags in all fields.

5- Writing meaningful and important content to attract customers, in addition to following up on it, following up on daily responses and messages, and even after-sales.

Instagram:

If you’re not part of the billion Instagram accounts, you need to reconsider, because it’s a massive platform to see what other brands are doing. For example, Nike uses Instagram Stories to promote inspirational athlete stories that you won’t find anywhere else. 

Steps to increase your sales on Instagram:

1- Create an account on Instagram, and always remember that the customer who follows you has priority in what you publish, so you should be careful in publishing photos to convey the message you want.

2- Publish the product or service of your project as an image.

3- Reach the largest number of followers.

4- Use the Instagram Stories feature to publish the most important pictures of the product, or if there are any offers.

5- Involve your customers and strengthen the relationship with them.

In addition to optimizing your site with SEO to appear in the first search results, with the ability to make Google ads for your product or service.

5 reasons why Digital Marketing is important in today’s business?

5 reasons why Digital Marketing is important in today’s business

It’s not a secret that more than half of the world’s population uses the Internet, and this number is likely to increase in the coming years, as nearly 80% of the world’s population will be able to use the Internet.

Jordanian businesses are not different from the rest of the world. You need a strong digital presence to compete with the demand of the market and reach your potential clients and compete with other local businesses.

Accordingly, the need for digital marketing will increase, so in this article; we have highlighted 5 main reasons why digital marketing is crucial in today’s world:

5 main reasons of why digital marketing is crucial in today’s world:

1- Equal opportunities:

Digital marketing provides a level playing field for all, as it gives individuals, small and medium businesses an opportunity to compete with larger companies using digital marketing, by using minimal resources to increase sales and market their products to larger audiences.

2- Cost-effectiveness and better investment return:

There is no denying the importance of digital marketing today and its effectiveness in terms of achieving impressive results in the fastest time and at the lowest cost, which enables you to achieve a high return on investment compared to traditional marketing.

3- Easily Measurable Results:

It is difficult to measure the results of traditional marketing, on the other hand, digital marketing results can be measured immediately, since it provides an in-depth analysis of advertising campaigns, in addition to measuring all the strategies used in search engine optimization campaigns. The most beautiful thing in this area is that it gives you the possibility to review the campaign live to help achieve better results.

4- Reach more clients:

Digital marketing helps you reach more customers, as people search for products and services online before buying, it is important to advertise your brand online to reach said, customers.

5- High reliability:

Digital marketing helps to achieve high credibility for brands and gain the trust of online customers, through the quality of the services it provides and the brand improvement in search engines, which helps companies appear in the highest ranks, and this leads to an increase in sales and in customer confidence.

Digital Marketing Agency

What does a digital marketing agency do?

As one of the best digital marketing agencies in Amman, Jordan we have an answer.

The old fashion advertising agencies usually had a very specific set of services; primarily creative advertising and media buying, but that’s not really the case anymore.

What kind of services marketing agencies do nowdays?

Most marketing agencies nowadays offer a variety of different services, often working with a client to meet a few needs, which are:

1-Digital Advertising: Manage your online ads through Google, Facebook, Instagram, etc.

2- Creative Design: Create various design elements such as website graphics, layouts, logos, and even videos and social media post templates.

3- Web Development: Building and managing custom websites for clients.

4- SEO Management: Helps improve page rank for your website, blog, or other online presence

5- Social Media Management: Manage your social presence on important platforms like Facebook, Instagram, Twitter, LinkedIn, and more.

6- Strategic Planning and Data Analysis:  Analyze your company’s data to help you determine your next marketing move

7- Build / Manage Conversion Funnel: Helps you build, clean up or just manage the different funnels your customers will go through as they interact with your brand.

8- Copywriting: Create copy for emails, websites, ads, social media, and anywhere else people see your written word.

9- Email Management: Create and track all email campaigns

Keep in mind that each agency is unique in the services they provide, and the philosophies and strategies they use.

While approaches differ, each agency has the same goal: to achieve results. Agency owners know that the only way they stay employed is to get their clients the results they need to run a successful business. This usually means providing more leads, more visits, and/or more sales to their customers.

Digital Marketing

What is digital marketing?

The question of the decade!

What exactly is digital marketing?

Digital marketing is an online marketing process, using Email marketing, online advertising, social media marketing, and blogging, are all good examples of digital marketing that will help you introduce people to your company/brand/service and convince them to buy.

To put it simply; digital marketing is the process of promoting products or brands using devices or the internet. It also includes text messaging, instant messaging, video, apps, podcasts, billboards, television and radio channels, etc.

Digital marketing uses multiple technologies that allow a company to analyze campaigns, content, and strategy to understand what’s working and what isn’t.

Traditional marketing VS. digital marketing 

The biggest difference between the two is that through the internet you can analyze metrics to help you compare the outcomes of each digital action you take. However, in traditional marketing, or as we call it “offline marketing”, you can only get an approximate number of people who saw a commercial ad on TV or an ad displayed on the street, for example.

In digital marketing, you can know exactly how many people clicked on your ad, the actual number of people who downloaded your digital book, the number of people who bought your product, and so on…

With this data, you can examine different strategies, and even correct a mistake, if necessary.

Content Marketing: the way to the future of digital marketing!

Content marketing is a type of marketing that involves the creation and exchange of online materials (such as videos, blogs, and text), which do not explicitly or directly promote the brand but aim to provide content that benefits the audience and motivates them to be interested in its products or services.

Mark Zuckerberg Changes Facebook name to META

Mark Zuckerberg changes Facebook’s name to “Meta”

Why “Meta” in particular?

What’s the reason behind Facebook’s name change?

Mark Zuckerberg has announced that his company will no longer use “Facebook” as an official company name, as part of the company’s big global plan to develop a virtual world. Critics, on the other hand, say that the reason behind the name change; is an attempt to divert focus from recent controversies around privacy breaches.

The first thing you need to know is; What does Mark mean by “Meta”?

The word Meta comes from the word Metaverse, which is a futuristic imagining of the shared virtual reality portion of the Internet – often as a form of social media – but generally refers to the full scope of augmented reality, which is a part of virtual reality.

Notably, Facebook changed its name to Meta, but the social networking app Facebook will keep its name.

The company said in a statement; The name change aims to put the company’s “applications and technologies under a new brand.”

Since launching Facebook in 2004, the company has acquired social media apps such as Instagram and WhatsApp.

It has also invested in other technologies including the Novi digital wallet, and Oculus virtual reality system.

A big part of the rebranding is also Meta’s focus on reviving the “metaverse”.

Skeptics pointed out that this was merely an attempt to divert attention from the so-called “Facebook Papers”.

Documents leaked by a former Facebook employee, reveal that the company has ignored or downplayed the importance of internal warnings about negative and harmful consequences created or amplified by the social media platform’s algorithms around the world.

Trends-From-Consumers-That-Play-A-Factor-In-The-Marketing-Strategy copy

Trends from consumers that play a factor in the marketing strategy

Trends from consumers that play a factor in the marketing strategy

It is difficult to downplay COVID-19’s effect on the planet as a whole. Within just a few months, whole markets have been uprooted and the market and social environments are very different from what they were at the beginning of 2020.

While the pandemic ‘s influence was felt differentially around the world, unique patterns appeared in market behaviors and behavior. When looking at consumer habits across 45 countries, the US research firm, Mckinsey and company found that the current economic climate has brought to the forefront the following market trends:

  • Values and Essentials 
  • Digital and Omnichannel flights 
  • Shock at brand loyalty / business 
  • Economy Nutrition and “Service” 
  • Homebody economy

Such patterns point to the value of brands showing their consumers concern and offering a message of optimism amid some difficult times. Market purchase decisions are constantly being influenced by the advertising, behavior and accountability of a company.

All of this has seen many firms and organizations having to make improvements to their marketing plans to keep up with the changes. We’ll take a further look at these trends in this article and give you tips on how you can execute every trend in both your conventional and digital strategy.

Put clearly, consumers have cut their spending on non-essential goods and services and increased purchases of ‘essentials’ such as food and household goods. Consumers as a whole are more aware about where their money goes, and want to make sure that the correct 

purchases are made.

Showing the product ‘s advantages should be combined with a sense of concern for the clients, and the wider situation. Displaying empathy will turn into practical measures such as reducing your rates, negotiating payment arrangements with customers if they run into financial problems or providing them with educational tools such as courses or guides.

Although it is true that buyers are more conscious of what they are buying, it is not to say that there is no shopping at all. Like several brick and mortar companies closed during the lockdowns, sales online are booming.

You may probably conduct the majority of your business online, depending on what industry you are in. If not, then find moving at least a portion of your online trading could be time consuming. This may include placing your goods on your website for sale, marketing your products / services through online ads and improving the way you represent your customer base.

Your marketing strategy will reflect the changes in support for small, independent businesses. The current scenario offers companies and brands the ideal opportunity to maximize their involvement in the neighborhood and to be active in local initiatives.