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Trends from consumers that play a factor in the marketing strategy

Trends from consumers that play a factor in the marketing strategy

It is difficult to downplay COVID-19’s effect on the planet as a whole. Within just a few months, whole markets have been uprooted and the market and social environments are very different from what they were at the beginning of 2020.

While the pandemic ‘s influence was felt differentially around the world, unique patterns appeared in market behaviors and behavior. When looking at consumer habits across 45 countries, the US research firm, Mckinsey and company found that the current economic climate has brought to the forefront the following market trends:

  • Values and Essentials 
  • Digital and Omnichannel flights 
  • Shock at brand loyalty / business 
  • Economy Nutrition and “Service” 
  • Homebody economy

Such patterns point to the value of brands showing their consumers concern and offering a message of optimism amid some difficult times. Market purchase decisions are constantly being influenced by the advertising, behavior and accountability of a company.

All of this has seen many firms and organizations having to make improvements to their marketing plans to keep up with the changes. We’ll take a further look at these trends in this article and give you tips on how you can execute every trend in both your conventional and digital strategy.

Put clearly, consumers have cut their spending on non-essential goods and services and increased purchases of ‘essentials’ such as food and household goods. Consumers as a whole are more aware about where their money goes, and want to make sure that the correct 

purchases are made.

Showing the product ‘s advantages should be combined with a sense of concern for the clients, and the wider situation. Displaying empathy will turn into practical measures such as reducing your rates, negotiating payment arrangements with customers if they run into financial problems or providing them with educational tools such as courses or guides.

Although it is true that buyers are more conscious of what they are buying, it is not to say that there is no shopping at all. Like several brick and mortar companies closed during the lockdowns, sales online are booming.

You may probably conduct the majority of your business online, depending on what industry you are in. If not, then find moving at least a portion of your online trading could be time consuming. This may include placing your goods on your website for sale, marketing your products / services through online ads and improving the way you represent your customer base.

Your marketing strategy will reflect the changes in support for small, independent businesses. The current scenario offers companies and brands the ideal opportunity to maximize their involvement in the neighborhood and to be active in local initiatives.

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What is Happening to Social Media Marketing?

What is Happening to Social Media Marketing?

Social media also revolutionized the way we know life. Platforms like Facebook and Twitter magnified the celebrity spotlight, gave rise to new influencers, promoted knowledge flows and became the go-to marketing and customer engagement platform for brands around the world. 

The only thing is, some research and leading thinkers in digital marketing consider that social media is losing their mojo. To delve deeper into this problem, we contacted a range of marketers to gage their views on social media marketing health going into 2020.

Let’s look at a few numbers, first. Buffer ‘s analysis of 43 million Facebook posts showed that the Facebook commitment fell significantly between 2017 and 2018, with the average commitment per picture falling from 9,370 per post in Q1 2017 to just 3,454 per post in Q2 2018, while the average commitment per video fell from 5,486 to 2,867.

Social networking is a large concept, and a number of factors lead to lower engagement rates and click-through rates. Furthermore, some advertisers point the finger at the social media community, rather than the algorithmic shifts that we see from time to time creep in. “I don’t think it’s dying for social media marketing, but I do believe it’s evolving. First of all, it is getting more democratized. Everyone does it.

Many marketers with whom we talked had a optimistic outlook for social media marketing. “I don’t think social media marketing is dying — I think it’s maturing and improving from what it was five years ago,” said High Alpha Marketing Director Drew Beechler. However, Beechler acknowledged that “the buzz around social media has fallen apart and made it more difficult for marketers to use social media in a innovative and strategic way to drive results.”

  • Customize, improve, and improve: “Have a list about any form about market you may think your product or service would be interested in. Define and then describe their personalities as separate audiences. For your advertising the use of these audiences get imaginative and intimate. Make sure that you tailor the ad to fit the needs of these audiences and really show the importance of your brand. 
  • Exhibit don’t say: “We ‘re getting our attention spans shortened. You have to visually capture your audience and you have to do it quickly. When explaining the importance of your company, I suggest using photos. Display it to your audience, instead of asking them why this product or service is so amazing

Lastly, Williamson said, “In 2020, I think that social media marketers will have to move away from jumping on any hashtag bandwagon and try to make content more relevant to people. They ought to think of social media as a one-person dialog rather than a crowd yell. Too many people have made social media too loud on so many soapboxes.