Advertising Campaigns on Facebook

Advertising Campaigns on Facebook

by Digital MarketingSocial Media

Advertising campaigns on Facebook have become done in multiple and easy ways, as there are some free ways that not everyone knows about how to advertise on Facebook for free, such as: appropriate promotion in groups, Market Place, Pincode, and others because many people are ignorant of these strategies, They resort to advertising even at the beginning of their business, but in this article we will show the correct ways to do free promotion, with an explanation of some marketing sciences in order to make professional advertisements.

Advertising campaigns on Facebook

How to advertise on Facebook for free via Market Place, in easy and simple steps. First, you must create a new list and choose its type. You can create a list to display one or more items from the following list:

  • Sell a car or motorcycle.
  • Selling services and other products.
  • Homes for sale or rent.
  • Post a job opening on a public job board.

Facebook Insights Ad Testing Tool

After choosing the type of listing, it will take you to select the data related to the product you want to advertise, use Facebook tools and promote through groups, and after we have shown you how to advertise on Facebook for free, one of the important tools is the facebook Insights ad test tool located inside your page, which Through it, you can know the interactions and behavior of your page followers. If the participation is good in a specific post, use this post and run an advertising campaign on it through:

  • Select the target post as an image or video and pin it to the top of your page.
  • Share this post to all pages and groups related to the same post.
  • Make some adjustments when making a post each time, such as: share, request a specific comment, or like, so that the post reaches as many followers as possible.

How to promote a post with coupons for free

After knowing how to advertise on Facebook for free via Market Place, there are other ways, namely: Get free Facebook advertising coupons.

  • Open your account, select the post you want to promote.
  • Click on the Promote button and do all promotion steps.
  • When you reach the checkout step, cancel the promotion.
  • Repeat the process for the same post 5-10 times.
  • Sign out of your account.
  • After 2 days of logging into your account, you will find that there are free advertising coupons in your account.
  • Use these coupons to promote your ad for free.


Reason for not being able to promote some posts

In explaining today’s article on how to advertise on Facebook for free, we address an important issue that many advertisers struggle with, which is the inability to promote posts, and there are several reasons, including:

You cannot promote Page cover photos.

  • Don’t promote draft posts and notes.
  • Not promoting live broadcasts.
  • You can’t promote posts or photos you’ve shared from other people’s Pages on your Page.
  • You cannot promote expired posts.
  • Promotion is not possible if your role is not an Administrator, Advertiser, Moderator or Editor.
  • If Facebook reports unusual activity in your ad account.
  • If the payment methods have problem.

Resolve the problem of restricting advertising account and payment methods

If you find an app that shows how to advertise on Facebook for free, but your ad account is restricted, you can apply for a restricted ad account review. The problem may be related to the payment method. You can solve the problem through the payments support link of the Facebook social platform.

What are the methods of advertising campaigns on Facebook?

Let’s be clear that in order for your ad to be published, you must have a payment method with sufficient credit, since Facebook adopts the auction system, you are supposed to enter a bid, and do not think that when you manually enter a cost that is less than the actual ad cost, this guarantees the lowest possible ad cost It’s best to leave it automatic, so that Facebook bids the best bid for your campaign Your ads are paused until you pay for them If your payment method fails, you can try the following:

  • Make sure there is enough balance on the card.
  • Try any other new payment methods on your account.
  • Facebook paid advertising pricing

Facebook adopts an auction system, where the advertiser on the page tells Facebook management how much they are willing to bid for their ads to be shown to the audience of their choice, which pays for more explicit guarantees, bids are based on the cost per impression of the ad, there are other criteria that determine the cost of sponsored ads: total number of views , the target area, the target position, and the efficiency of the advertiser in reducing the cost of advertising, in most cases, 1000 ad views cost one dollar, and may be less or more, and the cost varies depending on the quality of the advertisement, images and content.

Earn money from Facebook instant articles

Invest with Creator Studio, where you can create, monetize, share and measure Instant Articles on Facebook. Apply what you learned about how to advertise on Facebook for free, but you must meet the following conditions:

  • Have a website up and running with Instant Articles.
  • The site is stable, fast, and does not contain many corrupt links.
  • Your site is a bit old, as newer sites are not eligible for Instant Articles monetization.
  • Advertising content in Instant Articles complies with Facebook’s Advertising Policies.
  • That the content of your articles is not prohibited.
  • Direct selling ads are aimed at users who are 30 years of age or older.

How to target the audience of a specific page

We explained how to advertise on Facebook for free, and if you are looking for a way to target an audience for competing pages, go to Facebook Ads Manager from here, and do the following steps:

  • Create a campaign, choose the objective of the campaign and write its name.
  • Enter the daily budget for the campaign.
  • Choose the country, age and gender of your target audience.
  • In the Detailed targeting field, type the name of the Page whose audience you want to target.
  • Complete the rest of the ad steps as usual.
  • The more names you have for competing pages, the better, since you can enter the name of more than one page, so Facebook easily selects the audience interested in that niche, which in turn makes the targeting factor much higher.

How to create advertising campaigns on Facebook

From your ad account, create an ad campaign in Ads Manager.

  • Determine the purpose of the advertisement to sell me or introduce the product.
  • Enter your ad campaign name, and click Continue.
  • Chose your audience by interests and behaviors.
  • Enter the detailed targeting you want.
  • Choose your campaign locations carefully.
  • Determine the budget and schedule for advertising.
  • Set the maximum frequency and frequency for the same person to appear, preferably twice a day.
  • Choose an automatic bid or enter a bid amount if you know the budget you can pay per 1,000 impressions, then click Continue.
  • If you have a business site, add your business sitemap and site URL.
  • You can add a call-to-action button, like call us or put in a contact number and download a book.
  • When you’re done, click Confirm, and your ad campaign will be published.
  • Auto post to Facebook in groups and pages
  • If you don’t have time to post photos, videos, etc. to every group you share, and want to automatically post to, you can do that with Hootsuite integrations.


How to know the participation of others to your publications?

After you know how to do advertising campaigns on Facebook for free, you need to know who shared your posts.

  1. Log in to your Facebook page.
  2. Go to the desired post.
  3. Click the share button.
You will see a list of people who have shared your post on their profiles or other users’ pages.

How to Advertise on Facebook for Free (Dummy Funder)

We do not recommend this method because it harms the accounts and closes them and also to ban them due to theft, it is one of the fake methods of how to advertise on Facebook for free:

  1. Create a new fake Facebook account.
  2. Post any photos and videos you want to promote.
  3. Click the Promote Post button, then target the country you want your post to reach.
  4. Then change the currency option to US dollars.
  5. Then select an entire day for the campaign and specify the amount.
  6. Get an updated code via Telegram.

The best commercial advertisement

The best commercial advertisement

by BusinessDigital MarketingSocial Media

The best written commercial, this is our topic today, how to write a successful commercial or write a short advertisement is a necessary skill when marketing. We watch ads every day in all forms of media, such as tv ads and billboards, but which of these ads is considered successful and valuable commercial, and what is the method of writing a marketing ad?!

The best commercial advertisement 

written commercial is mainly about influencing someone to take action, we have previously explained ideas for writing successful marketing content, for example, when a customer buys a product or subscribes to a mailing list. If you are not sure where to start when writing an ad for a product, This article will guide you on how to write the best commercial advertisement with effective tips and tricks.

What is marketing advertising?

In order to first understand how to write a successful marketing advertisement and the elements of a successful advertisement, we need to define what advertising is and its types? In order for us to know how to write a correct marketing ad that makes your ad different from traditional ads, the method of writing a professional ad formula in various digital or traditional media aims to influence the target audience when displaying brand ads to buy a product or service. Ads are divided into:

  • Ads by format
  1. Written marketing advertisements, for example:  The ads we see on Instagram.
  2. Video Ads: What we see on TV from the commercials.
  • Ads by length
  1. Short form ads: The formula for writing a short ad, Ads that extend over a period of several seconds, such as the ones we see in the form of a YouTube video.
  2. Long-form ads: These are the commercials we see on our favorite TV shows.

What are the types of writing a commercial?

There are many types of marketing ads, and in order for you to be aware of the most important of these types and the skills of writing distinctive marketing content, we will mention them to you as follows:

  • Educational commercial 

It is an advertisement that works to persuade the audience through the media to buy a product using learning and education methods. This tactic exposes the potential customer to the special features of the product that will favor them over others in viewing ads, whether in social media, email, or any of the media, for example, an educational ad describing a six-blade razor as the best machine for getting for the cleanest, smoothest shave.

  • Explanatory announcement

Display Ad is similar to an educational ad with the primary purpose of informing, but display ad provides information about the product by displaying it rather than educating it via media, social media or email, in other words, it is more objective than educational ads, we have seen when writing a successful educational ad the text focuses on the 6-blade razor being the best for the cleanest shave, because it teaches the audience something, as for the explanatory ad, the focus is on showing the ads that the razor has 6 blades (which distinguishes it from other razors in the market) , that is, it is a presentation and illustration of information.

  • declaration of the human interest

Rather than informing or sharing information with a potential client, the way to write a successful commercial in this field involves targeting the clients’ emotions as a persuasion tactic by focusing on the audience’s interests in themselves, their families, and their friends primarily. Here, the human interest declaration can be divided into three subsections. Intimidating, entertaining, and problematic ads.

Scary Ad: An ad that focuses on instilling fear, for example, marketing a product by writing a commercial that focuses on battery poisoning mortality rates among children, it scares the target audience using fear as a primary motive.
Entertainment advertisement: It is an advertisement that targets the human interest by flirting with the sense of comedy and humor to make the potential customer laugh, as the formula for writing a successful commercial advertisement that wins the customer through entertainment and humor will make him give a positive opinion about the product and the brand.
Problem advertisement: It is an advertisement that targets the human interest by focusing on the benefits of using the product as a solution to the dilemma that the customer suffers from, such as: a deodorant advertisement that shows that a person’s life improves significantly after using the product. The advertisement focuses and exaggerates the explanation of the advantages of the product as a final solution to the problem.

  • Institutional advertising

Corporate advertising focuses on promoting the brand rather than the product, the customer will purchase a product through loyalty to the brand, where the focus when writing an advertisement is on spreading goodwill and sharing the company’s philosophy and not on selling the product, for example, a clothing company pledges to donate 10% % of its sales to a charity in a commercial.

  • Causal advertising

When the advertisement relates to the reasons and judgment of the potential customer for purchasing the product, here logic, testimonials, and customer experiences are cited to promote this product. In other words, it is a type of advertisement completely contrary to the human interest advertisement, and in this type of advertisement most of the examples are written marketing advertisements.

  • Suggestive advertising

Suggestive advertising is mainly used when discussing product quality. Explains to the audience why the product or service is good. This may be direct or indirect. Advertisements selling paper towels, cleaning sprays, and cleaners usually use this method. You will find them marketing these products by writing a successful commercial under the “leading brand” or A competitive brand.

How to write the best written commercial

Now that you have a basic idea of what advertising is and its different types, how do you write a successful ad? One of the most important steps is to understand the best way for your ad to deliver your message. When selling toothpaste, a suggestive ad might be the better choice compared to scary ads. In another example, a car insurance ad that cares about human interest would be better than a causal ad.

How to write a marketing ad for your audience

You must understand your target audience before you start writing in order to create a successful marketing ad formula. If you know what your target audience accepts most, it will be easy for you to choose the type of ad, in addition to that you will know what to include in the ad to attract and maintain their interest. For example, if you want to sell trading cards to children, you can earn by adopting a funny advertising approach, or by (scare) human interest.

  • Focus on headlines when writing ad text

One of the most important elements of writing a successful commercial is the title of the ad. The title is what your target audience will see first and, as a result, convince them to watch the rest of the ad.

  • Use keywords when writing ad text

Similar to SEO, including keywords in the title when writing your ad text helps your ad reach your target audience’s Google searches and social media pages. To be clear, if you search for small (immediate) on Google, you’re more likely to get ads with the word “annual” ranking higher.

  • Be brief when writing ad text

Once you grab your audience’s attention with a headline, you need to keep it. The evidence is that the average person’s attention span lasts only eight seconds. Within those eight seconds you have to get your message across or give your audience a reason to care, and being as direct as possible with as few words as possible will make your ad stronger and better than traditional ads.

how to make a marketing plan

How to Make a Marketing Plan

by BusinessDigital Marketing

How to make a marketing plan, many commercial restaurants provide excellent service and delicious food and end up going out of business due to the lack of a successful marketing plan that suits the restaurant and customers, without making a marketing plan for your restaurant, you will not be able to measure the performance indicators (KPIS) for your restaurant, and therefore it will take a lot of time to see if it performs poorly, which may cause it to shut down like the others. Marketing is just as important as the services your restaurant offers. Without marketing, customers won’t know you exist, and if they don’t know you, they won’t buy from you, so you’ll end up just like everyone else.

How to make a marketing plan ? 

Marketing plan: It is one of the most important reasons to ensure the success of your service, because it starts in the pre-service stages and even after it ends with after-sales services, and it also changes with market data changes, so we will discuss in this article: How to make a marketing plan for your restaurant and its most important points, plan template Marketing + Explanation of Marketing Mix, and other topics of interest to start-ups and medium-sized companies in the private sector.

How to make a marketing plan for restaurants?

A restaurant marketing plan is: the methods that restaurants follow to organize and implement marketing strategies to achieve their goals in a specific period of time.
Goals: What the restaurant seeks to achieve during a specific period.
The current location of the restaurant and its position in the market.
Restaurant competitors and identify their strengths and weaknesses.
The needs of the customers to whom the restaurant is directed.
Digital Marketing Plan Digital Marketing Strategies.
Key performance indicators and performance indicators, to implement each objective of the marketing plan.

The importance of a marketing plan for your restaurant

  • It defines goals and strategies alongside helping to make the right decisions and determines the best marketing channels that the company should focus on.
  • Setting smart goals for the company: that is, goals based on numbers and statistics, and set at a specific time.
  • Help make the right decisions based on pre-set smart goals.
  • Achieving marketing goals at the lowest possible cost.
  • Maximizing return on investment (ROI).

What is return on investment (ROI).

An abbreviation for return on investment, it is one of the most popular economic terms used in the business world.

It expresses the relationship between the value expended and expenses and the value of profitability obtained. It can be calculated by: (total return on investment – total costs).

Traditional marketing strategies for restaurants 

While digital marketing efforts have become the cornerstone of most marketing plans, the power of traditional marketing should not be overlooked.
Face-to-face interaction, word of mouth, and word of mouth are tried and true marketing techniques that still work.
Make sure to augment your digital marketing efforts with traditional marketing as well. This dual strategy makes for good marketing and when you switch it up you don’t need much effort.
Example: making celebrations and gifts on the street where the restaurant is located, and distributing some simple foods to passers-by.

How to make a marketing plan for your restaurant

Through these steps, you will be able to create a successful marketing plan, which is as follows:

The first step: analyze the situation

The current status of the restaurant: Is the restaurant less than 5 years old as a start-up, or does it have other branches?

The current situation of competitors: Is the competition currently high in the field of fried chicken or not, for example? What are your strengths and weaknesses?

Questions about the product for customers: Is the product suitable for the interested customer or not, what are the best places to locate the target customers, are they in public places, do they order via delivery, and what is the percentage of your demand? Online?

Customer status: the location of the target customer, his age characteristics, demographic factors, the nature of his personality, behaviors, and purchasing power.

Step Two: Create your brand

Before you begin brainstorming your restaurant’s marketing activities, review your brand’s mission, vision statement, unique value proposition, and brand positioning statement. These should already be in your business plan, but it’s important to review them with restaurant marketing. 

Step Three: Your target audience

Your target audience has been determined based on customer segment demographics, psychoanalysis, and behaviors. All restaurant marketing strategies must target one or more segments of your target market.

Run the following questions for each customer segment:

  1. Do they communicate on social media or visit websites?
  2. What do they do before they choose to eat at a restaurant?
  3. Do they prefer eating inside or outside?
  4. What kind of events do they enjoy?
  5. Do coupons or discounts affect them?

Feel free to add any questions related to the concept in which you are discussing customer segment behaviors, you will need to identify the reasons behind choosing one restaurant over another, so that you can properly speak to your target audience in a way that resonates with them.

Fourth step: SWOT analysis of competitors

Refer back to the competitive analysis you completed Depending on how you conducted the competitive analysis for your restaurant, pick 3-5 of your top local competitors. For each competitor, do a SWOT analysis:

Strengths: What are your competitors doing well? By understanding what your competitors are doing right, you can do it better.
Weaknesses: What could the competitor do better? Learn from your competitors’ mistakes by identifying gaps in your operations
Opportunities: How can you exploit your competitors’ weaknesses and do better?
Threats: Are your competitors offering something unique that you can’t?

Visit your competitors’ website for the latest promotions and campaigns, get coupons or free gifts Daily deals and specials Visit your competitors’ Facebook, Instagram, Twitter and blog, rate your followers and your content.

Step Five: Determine the price differences in the market

Repeat the SWOT process in your restaurant and identify the market differentiator in a statement. This statement should describe your advantage over competitors.

Examples of unique selling points are: lower prices, a unique location, special dishes, more attractive service, the atmosphere in your restaurant, or the culture you create.

Note: Your competitive advantage must be suitable for the customer, for example: we assume that you target customers don’t have high purchasing power and do not care about the quality of the product or service provided, the advantage here is not the high quality of the product, but the right choice here is the advantage of low price with additions such as Condiments and chips with every meal as a unique selling feature.

Step Six: Define your product strategy

Determines what products will be sold and how to display them, and sometimes create a unique strategy for each product for each market, whether it is local or on social media. Determine promotions and plan for each product, based on the analysis, it is very natural to change and adjust the strategy based on market data.  Monitor customer responses and competitor status on social media.

Step Seven: Select Marketing Channels

Marketing channels: are the places where your target audience is present, whether on site or on the Internet, namely: online, on any channel (LinkedIn, Facebook, Instagram, Twitter, Snapchat …) or being in shopping malls, of course, it you should  focus on the channel where your customers are the most present. Marketing channels differ in their marketing methods, for example, online marketing is very different from traditional  marketing in stores, because each requires different practices.

YouTube Channel Logo Design

YouTube Channel Logo Design

by BusinessDigital MarketingGraphics Design

YouTube channel logo design. Professional logo design is one of the very important things today, as owning a YouTube channel has become one of the best sources of income that depends on modern technology in recent times, but why is YouTube channel logo design so important? This is what we will know in detail in our article today about designing the YouTube channel logo.

YouTube channel logo design

In order to earn real income from YouTube, your YouTube channel must meet several conditions, regardless of the type of content you provide. One of the most important of these conditions is your logo, which represents the appearance that reflects your professionalism at work. What is the YouTube channel logo design? For example, the YouTube video logo is the distinctive watermark that appears on videos uploaded by a specific channel, so most channel owners tend to design a custom watermark to preserve the ownership rights of the videos they upload to their channels. YouTube channel logo as the logo for all videos on the channel.

The importance of designing the YouTube channel logo

As we mentioned, the YouTube channel logo is the distinguishing mark of the YouTube channel, and it is an image of certain sizes that represents the visual identity of your channel on YouTube and Google. The YouTube logo appears on the channel pages, the YouTube search results page, and the page for watching the videos that you upload to the channel. The channel logo is the same as the traditional business identity design. But why should you design a professional YouTube banner?

In fact, the logo is the first thing many people see about your YouTube channel, and many of them judge the quality of the content on the channel by the quality of the logo. So, if you are looking to increase the number of views and thus increase your earnings, then you must design a professional logo for the channel, and if you want to become a popular YouTuber, then you must first capture the attention of your audience with a unique and professional YouTube banner, because your YouTube banner will appear in Too many places, more than any other element on your channel.

Where does the YouTube channel logo design appear?

An excellent logo gives you presence, distinction, and inspires confidence. Make your logo engraved in everyone’s memory. Including an image that represents the entity and core of your brand, your logo will appear in the following places:

YouTube channel logo design

  • while watching the video
  • inside the channel page
  • From the comments on the video
  • Subscriptions
  • selected channels
  • related channels
  • Search results page

Criteria for successful logo design

Understand the nature of the target audience, as there is a special nature to the design of the YouTube channel logo because of the different places in which the logo appears, it usually appears in very small sizes compared to other logos, based on this special personality, we need to work on designing an attractive and attractive YouTube banner that is positive and clearly visible on Despite the small space it provides. Therefore, one of the criteria for designing a successful logo is to have a clear meaning and express the nature of the content that the channel publishes. In addition, it must meet professional design standards such as the creative idea, consistency of colors and patterns used, and the use of color philosophy to express content in an attractive and simple way. Also, the logo must be unique and distinctive so that people can identify the channel on YouTube once they see your logo and distinguish it from all other channels, and this is one of the important factors that lead to increase in audience and income from channel revenue.

YouTube banner design pricing

The cost of designing a YouTube banner or banner varies greatly depending on the design requirements and the type of banner used in the channel.
While a simple logo design for a start-up channel differs in price and cost from a logo design that has a lot of details, importance, meaning, and the message it conveys.
This is usually done after an in-depth study of the channel’s content and target audience.
There are relatively cheap prices offered by ready-made design sites, but in the end they do not provide the required quality.
For professional logo design prices, please contact our sales team now.

Steps to professional logo design

To be able to say that we will create a truly professional banner for your YouTube channel, the work must go through several important stages, such as the following:

First Step: Study the nature of the content being broadcasted on the channel and watch some of the videos that have already been posted or will be posted.
The second step: studying the way visitors interact with videos, the percentage of new subscriptions, and the percentage of likes and comments.
Step Three: Understand the demographics and interests of your target audience and how to engage this segment to watch videos.
Step Four: Think of a creative idea that can convey the marketing message to the right audience in an ideal way.
Fifth step: implementing several models for this idea and designing more than one logo to choose from.
Step 6: Choose the most effective, powerful and aesthetically pleasing logos, and put the final touches on the logo.

All these steps are very important because if followed correctly, you are guaranteed to get a professional logo design for your YouTube channel.

How to design a logo

If you don’t have a Canva account yet, you can sign up with your email, Facebook, or Google account. Already have an account? Simply sign in to start designing your newsletters, find banners on the homepage, click on a blank page or template to get started, then choose a professionally designed template Browse Canva’s huge library of banner templates to customize your logo. Find logo designs that fit a variety of businesses and needs, like gaming, food and drink, sports, and more, then follow these steps:

  • Customize your logo design

Make sure your logo perfectly matches your branding by tweaking everything in the design. Change fonts, change color schemes, and add your own text and images to make sure your logo speaks for your business.

  • Get creative

A drag-and-drop tool makes logo design fun and easy Browse millions of icons, images, stickers, and vectors to use Try tools like image flipping, image filters, and animations to add more oomph to your design.

  • Download it, share it and create your brand identity

Once you are satisfied with your logo, go ahead and add it to all your branding and marketing designs, save it as a JPEG, PNG or even PDF for printing, share on all your social media platforms straight from Canva.

  • Open a new logo design

Get the personality you need with the right colors. Colors highlight the essence of your brand. Are your brand colors bold or traditional and dignified? You need to think deeply about the message you want to convey in your brand, and then choose the colors that present the right image for it. Canva’s logo templates are created using professional, designer-approved color palettes. If you have a different idea, you can modify the colors in various aspects of the logo design easily and for free

Is Instegram's future bleak?

Is the future of Instagram bleak?

by BusinessDigital MarketingSocial Media

Is the future of instagram bleak?
Every social media platform is shifting towards video content including Instagram !  Instagram has long been known as a place for sharing square photos. While Instagram has added video content and other new features over the years, the primary focus of the app has always been photo content, until now. Back in July, the head of Instagram, Adam Mosseri took to IGTV to give us some insight into what Instagram is doing and what the future of the app looks like. He explained that, given the huge success of video content across all platforms, Instagram has been shifting its focus from photos to videos.

“We’re no longer a photo-sharing app,” says Mosseri. “Video is driving an immense amount of growth online for all the major platforms right now, and it’s one I think we need to lean into more.”

is the future of instagram bleak and how will it Affect Your Business?

For many Instagram users, this doesn’t come as a big surprise. Last year, Instagram introduced reels, a new TikTok-style feature for sharing short video content in 9:16 portrait mode, which has seen huge success.

But for many social media managers and small businesses, this announcement felt like a devastating blow. Countless people rely on Instagram for their business, and many of them are worried about having to change their main content style from photos to video to stay competitive. And we get it! Video content is more time-consuming, has a greater learning curve, and requires staying up to date on current content trends. It’s intimidating!

Smart Media’s Thoughts

Let us shed a light on a different perspective. We see this as a good thing and are very excited about the rise of video content and the opportunities it presents.

Before the introduction of Instagram’s reels, organic growth was becoming nearly impossible on Instagram. The algorithm was making it more difficult for posts to be seen by your followers. And basically, the only way to reach non-followers was to end up on the explore page or to create content that people would want to share on their stories—both of which are very difficult to do.

Reels, however, are highly favored in the Instagram algorithm, making them an effective way to get your content in front of more eyes. The reels page on Instagram has an algorithm similar to TikTok; Instagram shows you the content based on what they think you will like, and it is not limited to content from people you follow. This means that more people that are interested in your product or niche will see your content and potentially discover your business.

In our eyes, this is a huge improvement to the app and a fantastic opportunity for small businesses. Plus, we think it’s really fun!

How can you adapt?

The only constant is change!

Nothing stays the same forever. As small business owners, we have to adapt and grow as circumstances change. For a business trying to stay competitive on any social media platform, that means embracing video content by creating and posting reels.

Social Media Super Hero

Facebook: The Superhero of Social Media Platforms!

by Digital MarketingSocial Media

Facebook is one of the first social media platforms that were used as a marketing tool for different brands

By creating a page for the brand and filling in the about section and posting about the products and services it offers, and then the audience begins to like the page, follow it and interact with it, and thus the brand succeeded in reaching an audience at the time on Facebook

But with the remarkable development and improvement of the platform, and how it has become one of the most powerful and most important social media platforms today. Facebook users spend more than 3 hours as daily, meaning that your customers spend most of their time on social media on Facebook in particular, which increases the chances of ad campaigns appearing to a large number of audience.

In the following section; we will learn about the most important benefits that accrue to your brand and your online business when you follow Facebook marketing strategy and create advertising campaigns using it:

1- Reach your specific target audience

One of the most important features and benefits of creating advertising campaigns through Facebook is the opportunity to reach a large segment of the audience, including your exact target audience and customers, where you can identify customers according to their characteristics and personal patterns, such as age, gender, interests and geographical location.

2- Facebook ads are one of the cheapest!

Another advantage of Facebook marketing and advertising is that it is one of the cheapest types of online advertising, so you do not have to spend a large amount of money to reach a larger number of people, but with the development of technology and electronics, it has become possible to calculate ads per click, which reduces costs and advertising budget for your brand , and so on in all other types of Facebook ads.

3- Quick results

The online marketer can see immediate and quick results of the advertising campaign as soon as it is created and launched to the public, i.e. Facebook ads are the fastest way to achieve your business goals such as achieving more sales, increasing conversion rates and visits to your store and thus increasing profit through Facebook.

4 Spreading awareness about your brand

One of the most successful means of spreading awareness, especially at the beginning, is Facebook. Facebook platform will increase the opportunity to spread your brand and increase awareness of it with your customers and audience, which will benefit you with a lot of benefits, such as increasing the selling rates of your products and services.

5- Increase conversion rates and traffic on your online store from facebook

Facebook ads will help you achieve any of the commercial goals of your online brand, the most important of which is to increase the conversion rate and traffic of your store.

For example, you can create a Facebook ad campaign to increase conversion rates to your online store when you put the website link as a CTA and then send them to your online store or website, which increases traffic to your store from multiple sources.

6- Increase the number of posts and interaction on the facebook page

Facebook ads contribute to increasing interaction with your target customers and increasing engagement on their side, such as likes, comments, and shares on the ad post or even other daily posts that you publish through your brand’s Facebook account.

This is a very important benefit, as the more interaction with your customers, the stronger the relationship between them and your brand and the products and services you provide, and this leads to the success and achievement of the purpose of promoting it online.

7- Increase your customer email list

The importance of marketing and advertising via Facebook does not necessarily negate the importance of email marketing and its effective role in the success of your online business and achieving more goals and achievements for your online store, also through Facebook ads you can get many email addresses for your customers and then use them when activating the marketing strategy email to promote your store and your brand in general.

8- Providing analytics and insights about your business

By creating advertising campaigns and obtaining reports and analyzes of their performance and audience reaction to them, you can get the insights and analyzes you need in order to develop your strategies and business, and know the negatives and obstacles to be addressed, and this saves you a lot of time and effort.

You can get these analytics easily and instantly from your account via Facebook Ads Manager and Facebook Insights as well, and you will be provided with two weeks reports of the latest posts and likes by the audience to follow the performance of the campaign periodically allowing you to adjust the ads according to the data you have seen to get Better results

Can social media marketing really help my business?

Can social media marketing really help my business?

by Digital MarketingSocial Media

Planning is the compass for achieving goals

You determine the main reason for your use of media platforms, and with it, you will know the map of the way you will take to achieve the desired success in marketing through social media sites. Planning is a very valuable process that can greatly contribute to enhancing your image on social media. Also in setting your directions, formulating priorities, and building an effective plan you need to answer these questions:

What is the purpose of my presence on social platforms?

What is the target audience and what are their needs?

What kind of content do I plan to publish and how will it contribute to improving the lives of customers?

How do competitors meet customer needs on social networks?

Be clear about why you are using social media. There is more than just one way, but you need to define what you want to achieve by using certain social media platforms and then really focus on a plan to expand your presence on them in a matter that benefits your business .

Set specific, measurable goals and timeframes for your marketing activities, and

remember that poor planning is often worse than no planning at all. It is important to have a marketing plan that can be updated, so don’t make a plan once and just keep it, you need to have a living plan that is developed as your business grows and changes. Social media marketing is a work in progress that changes when necessary.

What is social media marketing?

What is social media marketing?

by BusinessDigital MarketingSocial Media

Social media marketing has become a necessity

Around 3.5 billion daily active users of social networking sites out of 4 billion users of the Internet are present daily at an average of 116 minutes on different social media sites, which is the best opportunity currently to target different categories of customers through social media networks that witness the most activity and that suit the type of marketing campaigns content for your business .

Not exploiting social media sites in the digital marketing plan is an unforgivable mistake, as it negatively affects the achievement of desired results from online marketing campaigns, which has become an effective solution to increase the market share of potential customers and enhance the link between the brand and existing customers by providing channels Fast and effective communication with the clients of your company or business and providing distinctive content that provides an opportunity to increase the confidence of customers in you as an expert in your field to answer their common questions and inquiries.

Benefits of social media marketing

In the past, all companies and commercial projects competed to appear in commercial advertisements on television or radio channels, in addition to advertisements for famous newspapers and magazines and incurred high marketing costs that might not achieve the desired results from them. These marketing and advertising campaigns target all categories of customers, regardless of whether they categories have an interest in the different services and solutions that your business offers.

Social media marketing provides the opportunity to address all the problems of traditional marketing solutions through cost-effective marketing channels and provides the possibility of accurate targeting of specific categories of customers based on data and personal characteristics (geographical location – age group – gender – profession – interests) to achieve a better return on Marketing investments through different marketing solutions.


How social media marketing increases sales?

How does social media marketing increases sales?

by BusinessDigital MarketingSocial Media

Does Social media marketing increases sales?

Social media has become one of the main factors in the success of any project, and it is a great source for many entrepreneurs and project owners, and a great source of income in their projects and achieving a large percentage of profits.

Therefore, company owners tend to use social media to increase visibility and sales.

But some people do not have enough knowledge to start their own project, so they do not know how to start, and what platform is suitable for their field or project?

Through this article, you will learn the difference between each platform, such as (Facebook, Twitter, Instagram), and how do you increase your sales on social media?

Facebook:

What are the main steps to increase your sales on the Facebook platform?

1- Make a complete marketing strategy plan.

2- Choosing the content that suits your field on the Facebook page. 

3- Manage the page constantly.

4- Follow up with customers, from the beginning of the purchase process until after the sale.

5- Respond to messages and comments directly, and follow them well.

6- Design advertising campaigns that suit the target audience.

Twitter:

Twitter is one of the most important platforms, especially in the Gulf countries; It has interactions, conversations, important topics, and news, and it’s essential to understand how to increase engagement and sales through your Twitter account.

How to increase your sales through Twitter?

1- The first marketing equation is:

More customers = more sales = more and more profits!

If you apply this equation to your field, you will find:

The number of visitors and views of your service is large (increased traffic) = many sales = many profits.

2- Do a comprehensive research study on Twitter about your target customers.

3- Choose the Twitter search box, write your target well, and then use links to search for followers in the same niche or field.

4- Add the top hashtags in your country and words related to the same field, where you can daily search and follow up on sites for harvesting new trends and hashtags in all fields.

5- Writing meaningful and important content to attract customers, in addition to following up on it, following up on daily responses and messages, and even after-sales.

Instagram:

If you’re not part of the billion Instagram accounts, you need to reconsider, because it’s a massive platform to see what other brands are doing. For example, Nike uses Instagram Stories to promote inspirational athlete stories that you won’t find anywhere else. 

Steps to increase your sales on Instagram:

1- Create an account on Instagram, and always remember that the customer who follows you has priority in what you publish, so you should be careful in publishing photos to convey the message you want.

2- Publish the product or service of your project as an image.

3- Reach the largest number of followers.

4- Use the Instagram Stories feature to publish the most important pictures of the product, or if there are any offers.

5- Involve your customers and strengthen the relationship with them.

In addition to optimizing your site with SEO to appear in the first search results, with the ability to make Google ads for your product or service.

5 reasons why Digital Marketing is important in today’s business?

5 reasons why Digital Marketing is important in today’s business

by Digital MarketingSocial Media

It’s not a secret that more than half of the world’s population uses the Internet, and this number is likely to increase in the coming years, as nearly 80% of the world’s population will be able to use the Internet. which is why Digital Marketing is important.

Jordanian businesses are not different from the rest of the world. You need a strong digital presence to compete with the demand of the market and reach your potential clients and compete with other local businesses.

Accordingly, the need for digitalization of marketing will increase, so in this article; we have highlighted 5 main reasons why digital marketing is crucial in today’s world:

5 main reasons of why digital marketing is crucial in today’s world:

1- Equal opportunities:

Digital marketing provides a level playing field for all, as it gives individuals, small and medium businesses an opportunity to compete with larger companies using digital marketing, by using minimal resources to increase sales and market their products to larger audiences.

2- Cost-effectiveness and better investment return:

There is no denying the importance of digital marketing today and its effectiveness in terms of achieving impressive results in the fastest time and at the lowest cost, which enables you to achieve a high return on investment compared to traditional marketing.

3- Easily Measurable Results:

It is difficult to measure the results of traditional marketing, on the other hand, digital marketing results can be measured immediately, since it provides an in-depth analysis of advertising campaigns, in addition to measuring all the strategies used in search engine optimization campaigns. The most beautiful thing in this area is that it gives you the possibility to review the campaign live to help achieve better results.

4- Reach more clients:

it helps you reach more customers, as people search for products and services online before buying, it is important to advertise your brand online to reach said, customers.

5- High reliability:

Digital marketing helps to achieve high credibility for brands and gain the trust of online customers, through the quality of the services it provides and the brand improvement in search engines, which helps companies appear in the highest ranks, and this leads to an increase in sales and in customer confidence.

Digital Marketing Agency

What does a digital marketing agency do?

by Digital MarketingSocial Media

As The best digital marketing agency in Amman, Jordan we have an answer.

The old fashion advertising agencies usually had a very specific set of services; primarily creative advertising and media buying, but that’s not really the case anymore.

What kind of services that a marketing agency provides nowdays?

Most marketing agencies nowadays offer a variety of different services. often working with a client to meet a few needs, which are:

1-Digital Advertising: Manage your online ads through Google, Facebook, Instagram, etc.

2- Creative Design: Create various design elements such as website graphics, motion graphics, layouts, logos, and even videos and social media post templates.

3- Web Development: Building and managing custom websites for clients.

4- SEO Management: Helps you improve page rank for your website, blog, or other online presence

5- Social Media Management: Manage your social presence on important platforms like Facebook, Instagram, Twitter, LinkedIn, youtube and more.

6- Strategic Planning and Data Analysis:  Analyze your company’s data and insights to help you determine your next marketing move

7- Build / Manage Conversion Funnel: Helps you build, clean up or just manage the different funnels your customers will go through as they interact with your brand.

8- Copywriting: Create copy for emails, websites, ads, social media, and anywhere else people might see your written word.

9- Email Management: Create and track all email campaigns to attract customers.

Keep in mind that each agency is unique in the services they provide, and the philosophies and strategies they use.

While approaches may differ, each digital marketing agency has the same goal: to achieve results. Agency owners know that the only way they stay employed is to get their clients the results they need to run a successful business. This usually means providing more leads, more visits, and/or more sales to their customers.

Digital Marketing

What is digital marketing?

by BusinessDigital MarketingSocial Media

The question of the decade!

What exactly is digital marketing?

what exactly is digital marketing? and what’s the difference between traditional and “new” marketing strategies? Digital marketing is an online marketing process, using Email marketing, online advertising, social media marketing, and blogging, are all good examples of digital marketing that will help you introduce people to your company/brand/service and convince them to buy.

To put it simply; digital marketing is the process of promoting products or brands using devices or the internet. It also includes text messaging, instant messaging, video, apps, podcasts, billboards, television and radio channels, etc.

Digital marketing uses multiple technologies that allow a company to analyze campaigns, content, and strategy to understand what’s working and what isn’t.

Traditional marketing VS. digital marketing 

The biggest difference between the two is that through the internet you can analyze metrics to help you compare the outcomes of each digital action you take. However, in traditional marketing, or as we call it “offline marketing”, you can only get an approximate number of people who saw a commercial ad on TV or an ad displayed on the street, for example.

In digital marketing, you can know exactly how many people clicked on your ad, the actual number of people who downloaded your digital book, the number of people who bought your product, and so on…

With this data, you can examine different strategies, and even correct a mistake, if necessary.

Content Marketing: the way to the future of digital marketing!

Content marketing is a type of marketing that involves the creation and exchange of online materials (such as videos, blogs, and text), which do not explicitly or directly promote the brand but aim to provide content that benefits the audience and motivates them to be interested in its products or services.@