Social media has become one of the main factors in the success of any project, and it is a great source for many entrepreneurs and project owners, and a great source of income in their projects and achieving a large percentage of profits.
Therefore, company owners tend to use social media to increase visibility and sales.
But some people do not have enough knowledge to start their own project, so they do not know how to start, and what platform is suitable for their field or project?
Through this article, you will learn the difference between each platform, such as (Facebook, Twitter, Instagram), and how do you increase your sales on social media?
What are the main steps to increase your sales on the Facebook platform?
1- Make a complete marketing strategy plan.
2- Choosing the content that suits your field on the Facebook page.
3- Manage the page constantly.
4- Follow up with customers, from the beginning of the purchase process until after the sale.
5- Respond to messages and comments directly, and follow them well.
6- Design advertising campaigns that suit the target audience.
Twitter is one of the most important platforms, especially in the Gulf countries; It has interactions, conversations, important topics, and news, and it’s essential to understand how to increase engagement and sales through your Twitter account.
How to increase your sales through Twitter?
1- The first marketing equation is:
More customers = more sales = more and more profits!
If you apply this equation to your field, you will find:
The number of visitors and views of your service is large (increased traffic) = many sales = many profits.
2- Do a comprehensive research study on Twitter about your target customers.
3- Choose the Twitter search box, write your target well, and then use links to search for followers in the same niche or field.
4- Add the top hashtags in your country and words related to the same field, where you can daily search and follow up on sites for harvesting new trends and hashtags in all fields.
5- Writing meaningful and important content to attract customers, in addition to following up on it, following up on daily responses and messages, and even after-sales.
If you’re not part of the billion Instagram accounts, you need to reconsider, because it’s a massive platform to see what other brands are doing. For example, Nike uses Instagram Stories to promote inspirational athlete stories that you won’t find anywhere else.
Steps to increase your sales on Instagram:
1- Create an account on Instagram, and always remember that the customer who follows you has priority in what you publish, so you should be careful in publishing photos to convey the message you want.
2- Publish the product or service of your project as an image.
3- Reach the largest number of followers.
4- Use the Instagram Stories feature to publish the most important pictures of the product, or if there are any offers.
5- Involve your customers and strengthen the relationship with them.
In addition to optimizing your site with SEO to appear in the first search results, with the ability to make Google ads for your product or service.