There are many social platforms, apart from the well-known ones.
One of those less known ones is LinkedIn, Although it is one of the best, it is also one of the most misused!
In this article, we are going to analyze what differentiates LinkedIn from other social media platforms.
Technically all social networks tend to homogenize.
If you are a user of several social platforms, you will have seen that they all tend to offer the same technical possibilities.
If one offers to share links, all end up offering it; if one offers to share in audio or video format, the others do too.
So you end up wondering what is the point of using one or the other if technically they all end up wanting to be the same.
Well, that is precisely why it is interesting because technical homogenization highlights what distinguishes some social networks from others.
So, In what areas you should use LinkedIn? and what do you use other networks for?
Indeed, the difference between some networks and others is the theme.
What do you use LinkedIn for?
What do you use WhatsApp for?
What do you use Facebook for?
You can ask that same question for the current majority of social networks, then you will understand how to use them in your best interest.
What exactly is a social network?
A social network is a meeting place (in this case, virtual) where people meet to talk about something.
There are social networks of many themes: sports, cinema, books …
Obviously, not all of them are equally technically developed, but surely they all seek to allow their users to write posts, share links, photographs, videos, audio, etc …
Now, there are social networks that do not have a specific theme but are generalist.
And precisely some of these networks are the largest of all (Facebook, WhatsApp, Instagram, Twitter …).
In these social networks, you can find conversations about many different topics.
In addition to their technical power, their strength is based on the large number of users they have, which number in the hundreds of millions.
Being so massive and widespread, there are many users who identify the concept of “social network” with Facebook, or with Instagram, or with Twitter … and it is not like that.
Facebook is a social network, but that does not imply that any social network is Facebook.
What about LinkedIn?
LinkedIn is a professional social network.
This, which is said so quickly, is the most difficult thing to understand for many of the users of this network.They enter LinkedIn and see that they can do the same as on Facebook (share photos, videos, links to articles, write comments, etc.).
Even the corporate color is also blue, even if it has another shade of blue.
LinkedIn is general in nature but within the professional sphere. This means that it is not a social network of electricians, or of engineers, or of doctors … but of everything at once.
Technically speaking, you can share, for example, a photograph of yourself at a party, at a wedding or on your vacation, in the same way, that you do on Facebook, you can share links to articles that talk about subjects related to a certain profession. However, in the case of LinkedIn, you will see that the real result of those interactions does not give you results.
The ease of automating makes the lack of LinkedIn understanding more apparent.
There are tools on the Internet that allow you to publish the same thing on several social networks at the same time. For example, you are eating a great sandwich on a rock next to a river, you take a photo of the sandwich and decide to share it: you would not have to publish it on each social network, but there are apps that allow you to select which ones you want to share that on. By doing this, you are treating all social media in the same way.
However, the response you will get will be different: surely your Instagram followers will comment something like “how good the sandwich looks” or “Enjoy it!”, But on LinkedIn, you will not have that type of interaction.
At most, someone will tell you that such a post should not be published on linked in!
In conclusion, the only way to differentiate LinkedIn from the other social media platforms is to use it as intended!