Digital Marketing Agency

What does a digital marketing agency do?

As one of the best digital marketing agencies in Amman, Jordan we have an answer.

The old fashion advertising agencies usually had a very specific set of services; primarily creative advertising and media buying, but that’s not really the case anymore.

What kind of services marketing agencies do nowdays?

Most marketing agencies nowadays offer a variety of different services, often working with a client to meet a few needs, which are:

1-Digital Advertising: Manage your online ads through Google, Facebook, Instagram, etc.

2- Creative Design: Create various design elements such as website graphics, layouts, logos, and even videos and social media post templates.

3- Web Development: Building and managing custom websites for clients.

4- SEO Management: Helps improve page rank for your website, blog, or other online presence

5- Social Media Management: Manage your social presence on important platforms like Facebook, Instagram, Twitter, LinkedIn, and more.

6- Strategic Planning and Data Analysis:  Analyze your company’s data to help you determine your next marketing move

7- Build / Manage Conversion Funnel: Helps you build, clean up or just manage the different funnels your customers will go through as they interact with your brand.

8- Copywriting: Create copy for emails, websites, ads, social media, and anywhere else people see your written word.

9- Email Management: Create and track all email campaigns

Keep in mind that each agency is unique in the services they provide, and the philosophies and strategies they use.

While approaches differ, each agency has the same goal: to achieve results. Agency owners know that the only way they stay employed is to get their clients the results they need to run a successful business. This usually means providing more leads, more visits, and/or more sales to their customers.

Digital Marketing

What is digital marketing?

The question of the decade!

What exactly is digital marketing?

Digital marketing is an online marketing process, using Email marketing, online advertising, social media marketing, and blogging, are all good examples of digital marketing that will help you introduce people to your company/brand/service and convince them to buy.

To put it simply; digital marketing is the process of promoting products or brands using devices or the internet. It also includes text messaging, instant messaging, video, apps, podcasts, billboards, television and radio channels, etc.

Digital marketing uses multiple technologies that allow a company to analyze campaigns, content, and strategy to understand what’s working and what isn’t.

Traditional marketing VS. digital marketing 

The biggest difference between the two is that through the internet you can analyze metrics to help you compare the outcomes of each digital action you take. However, in traditional marketing, or as we call it “offline marketing”, you can only get an approximate number of people who saw a commercial ad on TV or an ad displayed on the street, for example.

In digital marketing, you can know exactly how many people clicked on your ad, the actual number of people who downloaded your digital book, the number of people who bought your product, and so on…

With this data, you can examine different strategies, and even correct a mistake, if necessary.

Content Marketing: the way to the future of digital marketing!

Content marketing is a type of marketing that involves the creation and exchange of online materials (such as videos, blogs, and text), which do not explicitly or directly promote the brand but aim to provide content that benefits the audience and motivates them to be interested in its products or services.