The best commercial advertisement

The best commercial advertisement

by BusinessDigital MarketingSocial Media

The best written commercial, this is our topic today, how to write a successful commercial or write a short advertisement is a necessary skill when marketing. We watch ads every day in all forms of media, such as tv ads and billboards, but which of these ads is considered successful and valuable commercial, and what is the method of writing a marketing ad?!

The best commercial advertisement 

written commercial is mainly about influencing someone to take action, we have previously explained ideas for writing successful marketing content, for example, when a customer buys a product or subscribes to a mailing list. If you are not sure where to start when writing an ad for a product, This article will guide you on how to write the best commercial advertisement with effective tips and tricks.

What is marketing advertising?

In order to first understand how to write a successful marketing advertisement and the elements of a successful advertisement, we need to define what advertising is and its types? In order for us to know how to write a correct marketing ad that makes your ad different from traditional ads, the method of writing a professional ad formula in various digital or traditional media aims to influence the target audience when displaying brand ads to buy a product or service. Ads are divided into:

  • Ads by format
  1. Written marketing advertisements, for example:  The ads we see on Instagram.
  2. Video Ads: What we see on TV from the commercials.
  • Ads by length
  1. Short form ads: The formula for writing a short ad, Ads that extend over a period of several seconds, such as the ones we see in the form of a YouTube video.
  2. Long-form ads: These are the commercials we see on our favorite TV shows.

What are the types of writing a commercial?

There are many types of marketing ads, and in order for you to be aware of the most important of these types and the skills of writing distinctive marketing content, we will mention them to you as follows:

  • Educational commercial 

It is an advertisement that works to persuade the audience through the media to buy a product using learning and education methods. This tactic exposes the potential customer to the special features of the product that will favor them over others in viewing ads, whether in social media, email, or any of the media, for example, an educational ad describing a six-blade razor as the best machine for getting for the cleanest, smoothest shave.

  • Explanatory announcement

Display Ad is similar to an educational ad with the primary purpose of informing, but display ad provides information about the product by displaying it rather than educating it via media, social media or email, in other words, it is more objective than educational ads, we have seen when writing a successful educational ad the text focuses on the 6-blade razor being the best for the cleanest shave, because it teaches the audience something, as for the explanatory ad, the focus is on showing the ads that the razor has 6 blades (which distinguishes it from other razors in the market) , that is, it is a presentation and illustration of information.

  • declaration of the human interest

Rather than informing or sharing information with a potential client, the way to write a successful commercial in this field involves targeting the clients’ emotions as a persuasion tactic by focusing on the audience’s interests in themselves, their families, and their friends primarily. Here, the human interest declaration can be divided into three subsections. Intimidating, entertaining, and problematic ads.

Scary Ad: An ad that focuses on instilling fear, for example, marketing a product by writing a commercial that focuses on battery poisoning mortality rates among children, it scares the target audience using fear as a primary motive.
Entertainment advertisement: It is an advertisement that targets the human interest by flirting with the sense of comedy and humor to make the potential customer laugh, as the formula for writing a successful commercial advertisement that wins the customer through entertainment and humor will make him give a positive opinion about the product and the brand.
Problem advertisement: It is an advertisement that targets the human interest by focusing on the benefits of using the product as a solution to the dilemma that the customer suffers from, such as: a deodorant advertisement that shows that a person’s life improves significantly after using the product. The advertisement focuses and exaggerates the explanation of the advantages of the product as a final solution to the problem.

  • Institutional advertising

Corporate advertising focuses on promoting the brand rather than the product, the customer will purchase a product through loyalty to the brand, where the focus when writing an advertisement is on spreading goodwill and sharing the company’s philosophy and not on selling the product, for example, a clothing company pledges to donate 10% % of its sales to a charity in a commercial.

  • Causal advertising

When the advertisement relates to the reasons and judgment of the potential customer for purchasing the product, here logic, testimonials, and customer experiences are cited to promote this product. In other words, it is a type of advertisement completely contrary to the human interest advertisement, and in this type of advertisement most of the examples are written marketing advertisements.

  • Suggestive advertising

Suggestive advertising is mainly used when discussing product quality. Explains to the audience why the product or service is good. This may be direct or indirect. Advertisements selling paper towels, cleaning sprays, and cleaners usually use this method. You will find them marketing these products by writing a successful commercial under the “leading brand” or A competitive brand.

How to write the best written commercial

Now that you have a basic idea of what advertising is and its different types, how do you write a successful ad? One of the most important steps is to understand the best way for your ad to deliver your message. When selling toothpaste, a suggestive ad might be the better choice compared to scary ads. In another example, a car insurance ad that cares about human interest would be better than a causal ad.

How to write a marketing ad for your audience

You must understand your target audience before you start writing in order to create a successful marketing ad formula. If you know what your target audience accepts most, it will be easy for you to choose the type of ad, in addition to that you will know what to include in the ad to attract and maintain their interest. For example, if you want to sell trading cards to children, you can earn by adopting a funny advertising approach, or by (scare) human interest.

  • Focus on headlines when writing ad text

One of the most important elements of writing a successful commercial is the title of the ad. The title is what your target audience will see first and, as a result, convince them to watch the rest of the ad.

  • Use keywords when writing ad text

Similar to SEO, including keywords in the title when writing your ad text helps your ad reach your target audience’s Google searches and social media pages. To be clear, if you search for small (immediate) on Google, you’re more likely to get ads with the word “annual” ranking higher.

  • Be brief when writing ad text

Once you grab your audience’s attention with a headline, you need to keep it. The evidence is that the average person’s attention span lasts only eight seconds. Within those eight seconds you have to get your message across or give your audience a reason to care, and being as direct as possible with as few words as possible will make your ad stronger and better than traditional ads.

how to make a marketing plan

How to Make a Marketing Plan

by BusinessDigital Marketing

How to make a marketing plan, many commercial restaurants provide excellent service and delicious food and end up going out of business due to the lack of a successful marketing plan that suits the restaurant and customers, without making a marketing plan for your restaurant, you will not be able to measure the performance indicators (KPIS) for your restaurant, and therefore it will take a lot of time to see if it performs poorly, which may cause it to shut down like the others. Marketing is just as important as the services your restaurant offers. Without marketing, customers won’t know you exist, and if they don’t know you, they won’t buy from you, so you’ll end up just like everyone else.

How to make a marketing plan ? 

Marketing plan: It is one of the most important reasons to ensure the success of your service, because it starts in the pre-service stages and even after it ends with after-sales services, and it also changes with market data changes, so we will discuss in this article: How to make a marketing plan for your restaurant and its most important points, plan template Marketing + Explanation of Marketing Mix, and other topics of interest to start-ups and medium-sized companies in the private sector.

How to make a marketing plan for restaurants?

A restaurant marketing plan is: the methods that restaurants follow to organize and implement marketing strategies to achieve their goals in a specific period of time.
Goals: What the restaurant seeks to achieve during a specific period.
The current location of the restaurant and its position in the market.
Restaurant competitors and identify their strengths and weaknesses.
The needs of the customers to whom the restaurant is directed.
Digital Marketing Plan Digital Marketing Strategies.
Key performance indicators and performance indicators, to implement each objective of the marketing plan.

The importance of a marketing plan for your restaurant

  • It defines goals and strategies alongside helping to make the right decisions and determines the best marketing channels that the company should focus on.
  • Setting smart goals for the company: that is, goals based on numbers and statistics, and set at a specific time.
  • Help make the right decisions based on pre-set smart goals.
  • Achieving marketing goals at the lowest possible cost.
  • Maximizing return on investment (ROI).

What is return on investment (ROI).

An abbreviation for return on investment, it is one of the most popular economic terms used in the business world.

It expresses the relationship between the value expended and expenses and the value of profitability obtained. It can be calculated by: (total return on investment – total costs).

Traditional marketing strategies for restaurants 

While digital marketing efforts have become the cornerstone of most marketing plans, the power of traditional marketing should not be overlooked.
Face-to-face interaction, word of mouth, and word of mouth are tried and true marketing techniques that still work.
Make sure to augment your digital marketing efforts with traditional marketing as well. This dual strategy makes for good marketing and when you switch it up you don’t need much effort.
Example: making celebrations and gifts on the street where the restaurant is located, and distributing some simple foods to passers-by.

How to make a marketing plan for your restaurant

Through these steps, you will be able to create a successful marketing plan, which is as follows:

The first step: analyze the situation

The current status of the restaurant: Is the restaurant less than 5 years old as a start-up, or does it have other branches?

The current situation of competitors: Is the competition currently high in the field of fried chicken or not, for example? What are your strengths and weaknesses?

Questions about the product for customers: Is the product suitable for the interested customer or not, what are the best places to locate the target customers, are they in public places, do they order via delivery, and what is the percentage of your demand? Online?

Customer status: the location of the target customer, his age characteristics, demographic factors, the nature of his personality, behaviors, and purchasing power.

Step Two: Create your brand

Before you begin brainstorming your restaurant’s marketing activities, review your brand’s mission, vision statement, unique value proposition, and brand positioning statement. These should already be in your business plan, but it’s important to review them with restaurant marketing. 

Step Three: Your target audience

Your target audience has been determined based on customer segment demographics, psychoanalysis, and behaviors. All restaurant marketing strategies must target one or more segments of your target market.

Run the following questions for each customer segment:

  1. Do they communicate on social media or visit websites?
  2. What do they do before they choose to eat at a restaurant?
  3. Do they prefer eating inside or outside?
  4. What kind of events do they enjoy?
  5. Do coupons or discounts affect them?

Feel free to add any questions related to the concept in which you are discussing customer segment behaviors, you will need to identify the reasons behind choosing one restaurant over another, so that you can properly speak to your target audience in a way that resonates with them.

Fourth step: SWOT analysis of competitors

Refer back to the competitive analysis you completed Depending on how you conducted the competitive analysis for your restaurant, pick 3-5 of your top local competitors. For each competitor, do a SWOT analysis:

Strengths: What are your competitors doing well? By understanding what your competitors are doing right, you can do it better.
Weaknesses: What could the competitor do better? Learn from your competitors’ mistakes by identifying gaps in your operations
Opportunities: How can you exploit your competitors’ weaknesses and do better?
Threats: Are your competitors offering something unique that you can’t?

Visit your competitors’ website for the latest promotions and campaigns, get coupons or free gifts Daily deals and specials Visit your competitors’ Facebook, Instagram, Twitter and blog, rate your followers and your content.

Step Five: Determine the price differences in the market

Repeat the SWOT process in your restaurant and identify the market differentiator in a statement. This statement should describe your advantage over competitors.

Examples of unique selling points are: lower prices, a unique location, special dishes, more attractive service, the atmosphere in your restaurant, or the culture you create.

Note: Your competitive advantage must be suitable for the customer, for example: we assume that you target customers don’t have high purchasing power and do not care about the quality of the product or service provided, the advantage here is not the high quality of the product, but the right choice here is the advantage of low price with additions such as Condiments and chips with every meal as a unique selling feature.

Step Six: Define your product strategy

Determines what products will be sold and how to display them, and sometimes create a unique strategy for each product for each market, whether it is local or on social media. Determine promotions and plan for each product, based on the analysis, it is very natural to change and adjust the strategy based on market data.  Monitor customer responses and competitor status on social media.

Step Seven: Select Marketing Channels

Marketing channels: are the places where your target audience is present, whether on site or on the Internet, namely: online, on any channel (LinkedIn, Facebook, Instagram, Twitter, Snapchat …) or being in shopping malls, of course, it you should  focus on the channel where your customers are the most present. Marketing channels differ in their marketing methods, for example, online marketing is very different from traditional  marketing in stores, because each requires different practices.

YouTube Channel Logo Design

YouTube Channel Logo Design

by BusinessDigital MarketingGraphics Design

YouTube channel logo design. Professional logo design is one of the very important things today, as owning a YouTube channel has become one of the best sources of income that depends on modern technology in recent times, but why is YouTube channel logo design so important? This is what we will know in detail in our article today about designing the YouTube channel logo.

YouTube channel logo design

In order to earn real income from YouTube, your YouTube channel must meet several conditions, regardless of the type of content you provide. One of the most important of these conditions is your logo, which represents the appearance that reflects your professionalism at work. What is the YouTube channel logo design? For example, the YouTube video logo is the distinctive watermark that appears on videos uploaded by a specific channel, so most channel owners tend to design a custom watermark to preserve the ownership rights of the videos they upload to their channels. YouTube channel logo as the logo for all videos on the channel.

The importance of designing the YouTube channel logo

As we mentioned, the YouTube channel logo is the distinguishing mark of the YouTube channel, and it is an image of certain sizes that represents the visual identity of your channel on YouTube and Google. The YouTube logo appears on the channel pages, the YouTube search results page, and the page for watching the videos that you upload to the channel. The channel logo is the same as the traditional business identity design. But why should you design a professional YouTube banner?

In fact, the logo is the first thing many people see about your YouTube channel, and many of them judge the quality of the content on the channel by the quality of the logo. So, if you are looking to increase the number of views and thus increase your earnings, then you must design a professional logo for the channel, and if you want to become a popular YouTuber, then you must first capture the attention of your audience with a unique and professional YouTube banner, because your YouTube banner will appear in Too many places, more than any other element on your channel.

Where does the YouTube channel logo design appear?

An excellent logo gives you presence, distinction, and inspires confidence. Make your logo engraved in everyone’s memory. Including an image that represents the entity and core of your brand, your logo will appear in the following places:

YouTube channel logo design

  • while watching the video
  • inside the channel page
  • From the comments on the video
  • Subscriptions
  • selected channels
  • related channels
  • Search results page

Criteria for successful logo design

Understand the nature of the target audience, as there is a special nature to the design of the YouTube channel logo because of the different places in which the logo appears, it usually appears in very small sizes compared to other logos, based on this special personality, we need to work on designing an attractive and attractive YouTube banner that is positive and clearly visible on Despite the small space it provides. Therefore, one of the criteria for designing a successful logo is to have a clear meaning and express the nature of the content that the channel publishes. In addition, it must meet professional design standards such as the creative idea, consistency of colors and patterns used, and the use of color philosophy to express content in an attractive and simple way. Also, the logo must be unique and distinctive so that people can identify the channel on YouTube once they see your logo and distinguish it from all other channels, and this is one of the important factors that lead to increase in audience and income from channel revenue.

YouTube banner design pricing

The cost of designing a YouTube banner or banner varies greatly depending on the design requirements and the type of banner used in the channel.
While a simple logo design for a start-up channel differs in price and cost from a logo design that has a lot of details, importance, meaning, and the message it conveys.
This is usually done after an in-depth study of the channel’s content and target audience.
There are relatively cheap prices offered by ready-made design sites, but in the end they do not provide the required quality.
For professional logo design prices, please contact our sales team now.

Steps to professional logo design

To be able to say that we will create a truly professional banner for your YouTube channel, the work must go through several important stages, such as the following:

First Step: Study the nature of the content being broadcasted on the channel and watch some of the videos that have already been posted or will be posted.
The second step: studying the way visitors interact with videos, the percentage of new subscriptions, and the percentage of likes and comments.
Step Three: Understand the demographics and interests of your target audience and how to engage this segment to watch videos.
Step Four: Think of a creative idea that can convey the marketing message to the right audience in an ideal way.
Fifth step: implementing several models for this idea and designing more than one logo to choose from.
Step 6: Choose the most effective, powerful and aesthetically pleasing logos, and put the final touches on the logo.

All these steps are very important because if followed correctly, you are guaranteed to get a professional logo design for your YouTube channel.

How to design a logo

If you don’t have a Canva account yet, you can sign up with your email, Facebook, or Google account. Already have an account? Simply sign in to start designing your newsletters, find banners on the homepage, click on a blank page or template to get started, then choose a professionally designed template Browse Canva’s huge library of banner templates to customize your logo. Find logo designs that fit a variety of businesses and needs, like gaming, food and drink, sports, and more, then follow these steps:

  • Customize your logo design

Make sure your logo perfectly matches your branding by tweaking everything in the design. Change fonts, change color schemes, and add your own text and images to make sure your logo speaks for your business.

  • Get creative

A drag-and-drop tool makes logo design fun and easy Browse millions of icons, images, stickers, and vectors to use Try tools like image flipping, image filters, and animations to add more oomph to your design.

  • Download it, share it and create your brand identity

Once you are satisfied with your logo, go ahead and add it to all your branding and marketing designs, save it as a JPEG, PNG or even PDF for printing, share on all your social media platforms straight from Canva.

  • Open a new logo design

Get the personality you need with the right colors. Colors highlight the essence of your brand. Are your brand colors bold or traditional and dignified? You need to think deeply about the message you want to convey in your brand, and then choose the colors that present the right image for it. Canva’s logo templates are created using professional, designer-approved color palettes. If you have a different idea, you can modify the colors in various aspects of the logo design easily and for free

Canva Design Program

Canva Design Program

by BusinessGraphics Design

The Canva design program is one of the programs designed by Melanie Perkins and Cliff Obrecht in addition to Cameron Adams in Australia in 2012, after the launch of the Canva website, the site gained more than 75 thousand users, this site was developed over several years in order to have access to this amazing premium version at the present time, but with the increase in the number of users around the world, the value of the Canva program company has become more than $ 6 billion for the year 2020, as the company is constantly developing and growing, and its estimated value is expected to double by the year 2025 .

Canva design program

The Design Canva program appeared in the year 2013, and it is one of the online design and publishing tools, which aims to make all people around the world design and publish whatever they want anywhere, through ready-made online templates for creating these designs, as it contains Attractive and easy-to-use interface, with many templates to choose from, there are more than 8,000 templates to create more than one type of designs for publications, infographics, social media images, and email messages, as Canva provides images, graphics, elements, video design, backgrounds, and also Various texts and fonts.

What is this Canva application?

Canvas is a program that is also a network to help create graphics through the Internet in an easy to use way, so users can import images, draw banners and logos through these templates, and can pay through the use of premium images brought by Canva, and because of its popularity on Institutional and individual level, many people use this software in a specific design.

Therefore, canva is a visual design foundation system that was launched in 2012, as this program provides ready-made templates through the Internet to be used while creating a design for any website.

The program provides attractive and easy-to-use interfaces along with a large number of templates through which more than 100 different types of designs can be created, such as blogs, charts, social networking images, emails and posters.

It is a free online graphic design tool that allows the user to create invitations, business cards, flyers, banners, as Canva has developed several professionally prepared templates to help with the designs.

Where you can upload your own images and add them to the program’s templates and modify them easily, as you can have an account on the Canva site, a free copy of Photoshop, so the goal of the Canva program is to design easily, as special prices for companies and advanced memberships are available.

What are the advantages of the Canva application?

The Canva design program has several specifications, including:
Canva Design Program

  • Canva design program is easy to use

It contains a very simple interface, which helped many users to get an easy experience by using this program, in addition to that the program interface made it suitable for all beginners, as it is possible through it to learn design through programs as well.

  • Editing your designs.

Where the user can, through the Canva program, modify the designs with the touches that you want to add to the design in order to make it appear better.

  • There are many design templates

Therefore, the Canva Designer program supports many templates that can be used and modified by writing the text that you want on it so that you can use it and make the design suitable for personal use, as there are several templates for all topics that users want, such as graduation, logo, marriage and learning templates.

  • Register through your e-mail

The program asks the user when using it for the first time to register through his email, and this helps to obtain the old designs that the application saves in case you delete the application, by entering the email that was used the first time.

  • The Canva program does not occupy a large size

One of the best features of the canva program is the small size of the application, which does not affect the performance of the mobile phone while using the application, in addition to the fact that the application does not occupy much space on the phone.

  • Lots of pictures

The Canva program is characterized by the fact that it contains a large number of images, through which it can be used to implement its own designs

  • Formation of a work team through it

Canva users can create a team to work collectively in order to produce the best image for the design they are working on.

  • Share designs

Through the program, the user can share the images on different social media platforms or be downloaded on one’s personal desktop. 

  • No watermark

One of the best features of the Canva program is that it does not put watermarks on the designs that are made through it, so its only goal is to help its users obtain designs of their own.

What are the uses of the Canva program for designs?

People in many fields can use this program

  • T-shirt design and mug design.
  • Design invitation cards for various occasions.
  • Promotional cards design.
  • Video design.
  • Design a restaurant or cafe menu or a service menu.
  • Design advertisements for financing social networking sites.
  • Stikers design for printing.
  • CV design.
  • Design an annual calendar, months and days.

How to design in Canva

To start designing your own using the Canva program, the designs follow the following

  • Login to the Canva website and  Determine the type of design or purpose of use.
  • Clicking on the (start design) button or “create a design”, when you select the type of design, you will see a long list of options that you can choose from according to your design goal, Facebook post, logo, video and much more.
  • When you enter the interface of the Canva site, you will notice that there are tools on the left of the page that will help you in your design. Canva offers a series of ready-to-use templates.
  • The results of your search will appear. Canva allows you to upload your own elements, choose from the collection of images that Canva offers you. There are a wide variety of icons, shapes, and logos to help with your design.
  • The program has pre-designed text in many different formats that you can change as you wish, soundtracks for your videos can be put in.
  • There are several options on this tab depending on the topic of your video (cities, fashion, business, beach, etc.).
  • If you’re not using a design (i.e. you’re starting from scratch), you can use one of the many background colors and images here.
  • The files in which your previous designs are located can be enlarged or reduced, so this is used in order to make your work area larger or smaller.
  • Through the program you can create your own design. Another new page can be added to your work. The program allows you to know which page you want to browse.
  • You can set a name for your business.
    User can share your design with anyone. There is a download button for your design, and there are other ways to share your design on social media or save it to Google Drive.
LinkedIn

Is LinkedIn really different from other social media platforms?

by BusinessSocial Media

There are many social platforms, apart from the well-known ones. One of those less known ones is LinkedIn, Although it is one of the best, it is also one of the most misused!

In this article, we are going to analyze what differentiates LinkedIn from other social media platforms.

Technically all social networks tend to homogenize.

If you are a user of several social platforms, you will have seen that they all tend to offer the same technical possibilities.

If one offers to share links, all end up offering it; if one offers to share in audio or video format, the others do too.

So you end up wondering what is the point of using one or the other if technically they all end up wanting to be the same.

Well, that is precisely why it is interesting because technical homogenization highlights what distinguishes some social networks from others.

So, In what areas you should use LinkedIn? and what do you use other networks for?

Indeed, the difference between some networks and others is the theme.

What are the uses of LinkedIn?

Why do we use for WhatsApp ?

What do you use Facebook for?

You can ask that same question for the current majority of social networks, then you will understand how to use them in your best interest.

What exactly is a social network?

A social network is a meeting place (in this case, virtual) where people meet to talk about something.

There are social networks of many themes: sports, cinema, books …

Obviously, not all of them are equally technically developed, but surely they all seek to allow their users to write posts, share links, photographs, videos, audio, etc … 

Now, there are social networks that do not have a specific theme but are generalist.

And precisely some of these networks are the largest of all (Facebook, WhatsApp, Instagram, Twitter …).

In these social networks, you can find conversations about many different topics.

In addition, to their technical power, their strength is based on the large number of users they have, which number in the hundreds of millions.

Being so massive and widespread, there are many users who identify the concept of “social network” with Facebook, or with Instagram, or with Twitter … and it is not like that.

Facebook is a social network, but that does not imply that any social network is Facebook.

What about LinkedIn?

LinkedIn is a professional social network.

This, which is said so quickly, is the most difficult thing to understand for many of the users of this network.They enter LinkedIn and see that they can do the same as on Facebook (share photos, videos, links to articles, write comments, etc.).

Even the corporate color is also blue, even if it has another shade of blue.

LinkedIn is general in nature but within the professional sphere. This means that it is not a social network of electricians, or of engineers, or of doctors … but of everything at once.

Technically speaking, you can share, for example, a photograph of yourself at a party, at a wedding or on your vacation, in the same way, that you do on Facebook, you can share links to articles that talk about subjects related to a certain profession. However, in the case of LinkedIn, you will see that the real result of those interactions does not give you results.

The ease of automating makes the lack of LinkedIn understanding more apparent.

There are tools on the Internet that allow you to publish the same thing on several social networks at the same time. For example, you are eating a great sandwich on a rock next to a river, you take a photo of the sandwich and decide to share it. you would not have to publish it on each social network, but there are apps that allow you to select which ones you want to share that on. By doing this, you are treating all social media in the same way.

However, the response you will get will be different! surely your Instagram followers will comment something like “how good the sandwich looks” or “Enjoy it!”, But on LinkedIn, you will not have that type of interaction.
At most, someone will tell you that such a post should not be published on linked in!
In conclusion, the only way to differentiate LinkedIn from the other social media platforms is to use it as intended!

Twitter

8 goals for Twitter that will change your life in 2022!

by BusinessSocial Media

The year 2021 is nearing its end, and the year 2022 is approaching! Many people see that the beginning of each year; It is a new opportunity to start creating specific plans and goals. Here’s how to improve your Twitter strategy to maximize success on this great platform in 2022:

1- Renew your Twitter profile

Keep your profile and content updated by giving it a new look for the New Year. Review these essential items and tips for advice on updating. Consider adding a new profile picture, bio, and pinned tweet. Even if your profile details are still accurate, doing those steps that may appear is simple; It will help give a clean and fresh look for the coming year.

2- Create a Twitter timeline

Tweeting regularly and consistently will boost your visibility and increase your engagement. You can help make tweeting a habit by creating a schedule outlining when and how often you plan to post, edit, and which content topics you plan to target. This will also help you understand the best times to post and what content resonates most with your audience.

3- Focus on your online personality

When it comes to content, a single approach is rarely successful. Instead, we suggest that you increase the number of Tweets that focus on your target audience.

Don’t wait for 2022 to come! Get started now and take a look at your target audience and make sure that they are still your actual customers. Make sure every tweet focuses on these characters. Not only will your content be more relevant and valuable, but it will also make it easier for you to discover relevant and engaging topics to tweet about.

4- Try new ad types

It can be easy to get caught up in social media, and if you’ve been advertising on Twitter for a while, you’re probably still taking the same approach you started with. But Twitter is constantly evolving, and there are many different ways to spread your message. Make 2022 the year you try Carousel ads, Takeover ads, and video ads.

5- Get closer to your audience

Use Twitter to interact directly with your audience and learn more about them. Interactive features like polls and chats on Twitter are great for this. You can also write simple questions in your posts, which will help you greatly to customize and write your content in a way that maximizes engagement.

6- Measure your success

You can’t improve your Twitter marketing in 2022 without analyzing your data to understand what your audience likes and what isn’t doing well. Set aside a weekly period to explore your Twitter analytics. You will begin to notice trends that you can use to constantly iterate and improve your Twitter strategy. Armed with this data, you can then consider using different targeting methods to ensure the right message gets to the right people.

7- Shorten your response times

People come to Twitter to engage in a particular conversation, talk directly to the people behind their favorite brands, listen, and express their opinions. There is nothing more frustrating than being ignored or waiting too long for a response. Make the New Year’s task to quickly reply to as many tweets as possible. Your followers will be grateful and therefore they will engage with you more deeply.

8- Run digital events on twitter

COVID-19 has made many brands lose direct interaction with customers. So you have to answer this question; How can your Twitter marketing in 2022 replace these interactions? For example, you can run digital events like live video lessons, workshops, and Q&A that put the faces behind your brand. This will help develop a deeper emotional bond in your audience.

Is Instegram's future bleak?

Is the future of Instagram bleak?

by BusinessDigital MarketingSocial Media

Is the future of instagram bleak?
Every social media platform is shifting towards video content including Instagram !  Instagram has long been known as a place for sharing square photos. While Instagram has added video content and other new features over the years, the primary focus of the app has always been photo content, until now. Back in July, the head of Instagram, Adam Mosseri took to IGTV to give us some insight into what Instagram is doing and what the future of the app looks like. He explained that, given the huge success of video content across all platforms, Instagram has been shifting its focus from photos to videos.

“We’re no longer a photo-sharing app,” says Mosseri. “Video is driving an immense amount of growth online for all the major platforms right now, and it’s one I think we need to lean into more.”

is the future of instagram bleak and how will it Affect Your Business?

For many Instagram users, this doesn’t come as a big surprise. Last year, Instagram introduced reels, a new TikTok-style feature for sharing short video content in 9:16 portrait mode, which has seen huge success.

But for many social media managers and small businesses, this announcement felt like a devastating blow. Countless people rely on Instagram for their business, and many of them are worried about having to change their main content style from photos to video to stay competitive. And we get it! Video content is more time-consuming, has a greater learning curve, and requires staying up to date on current content trends. It’s intimidating!

Smart Media’s Thoughts

Let us shed a light on a different perspective. We see this as a good thing and are very excited about the rise of video content and the opportunities it presents.

Before the introduction of Instagram’s reels, organic growth was becoming nearly impossible on Instagram. The algorithm was making it more difficult for posts to be seen by your followers. And basically, the only way to reach non-followers was to end up on the explore page or to create content that people would want to share on their stories—both of which are very difficult to do.

Reels, however, are highly favored in the Instagram algorithm, making them an effective way to get your content in front of more eyes. The reels page on Instagram has an algorithm similar to TikTok; Instagram shows you the content based on what they think you will like, and it is not limited to content from people you follow. This means that more people that are interested in your product or niche will see your content and potentially discover your business.

In our eyes, this is a huge improvement to the app and a fantastic opportunity for small businesses. Plus, we think it’s really fun!

How can you adapt?

The only constant is change!

Nothing stays the same forever. As small business owners, we have to adapt and grow as circumstances change. For a business trying to stay competitive on any social media platform, that means embracing video content by creating and posting reels.

What is social media marketing?

What is social media marketing?

by BusinessDigital MarketingSocial Media

Social media marketing has become a necessity

Around 3.5 billion daily active users of social networking sites out of 4 billion users of the Internet are present daily at an average of 116 minutes on different social media sites, which is the best opportunity currently to target different categories of customers through social media networks that witness the most activity and that suit the type of marketing campaigns content for your business .

Not exploiting social media sites in the digital marketing plan is an unforgivable mistake, as it negatively affects the achievement of desired results from online marketing campaigns, which has become an effective solution to increase the market share of potential customers and enhance the link between the brand and existing customers by providing channels Fast and effective communication with the clients of your company or business and providing distinctive content that provides an opportunity to increase the confidence of customers in you as an expert in your field to answer their common questions and inquiries.

Benefits of social media marketing

In the past, all companies and commercial projects competed to appear in commercial advertisements on television or radio channels, in addition to advertisements for famous newspapers and magazines and incurred high marketing costs that might not achieve the desired results from them. These marketing and advertising campaigns target all categories of customers, regardless of whether they categories have an interest in the different services and solutions that your business offers.

Social media marketing provides the opportunity to address all the problems of traditional marketing solutions through cost-effective marketing channels and provides the possibility of accurate targeting of specific categories of customers based on data and personal characteristics (geographical location – age group – gender – profession – interests) to achieve a better return on Marketing investments through different marketing solutions.


How social media marketing increases sales?

How does social media marketing increases sales?

by BusinessDigital MarketingSocial Media

Does Social media marketing increases sales?

Social media has become one of the main factors in the success of any project, and it is a great source for many entrepreneurs and project owners, and a great source of income in their projects and achieving a large percentage of profits.

Therefore, company owners tend to use social media to increase visibility and sales.

But some people do not have enough knowledge to start their own project, so they do not know how to start, and what platform is suitable for their field or project?

Through this article, you will learn the difference between each platform, such as (Facebook, Twitter, Instagram), and how do you increase your sales on social media?

Facebook:

What are the main steps to increase your sales on the Facebook platform?

1- Make a complete marketing strategy plan.

2- Choosing the content that suits your field on the Facebook page. 

3- Manage the page constantly.

4- Follow up with customers, from the beginning of the purchase process until after the sale.

5- Respond to messages and comments directly, and follow them well.

6- Design advertising campaigns that suit the target audience.

Twitter:

Twitter is one of the most important platforms, especially in the Gulf countries; It has interactions, conversations, important topics, and news, and it’s essential to understand how to increase engagement and sales through your Twitter account.

How to increase your sales through Twitter?

1- The first marketing equation is:

More customers = more sales = more and more profits!

If you apply this equation to your field, you will find:

The number of visitors and views of your service is large (increased traffic) = many sales = many profits.

2- Do a comprehensive research study on Twitter about your target customers.

3- Choose the Twitter search box, write your target well, and then use links to search for followers in the same niche or field.

4- Add the top hashtags in your country and words related to the same field, where you can daily search and follow up on sites for harvesting new trends and hashtags in all fields.

5- Writing meaningful and important content to attract customers, in addition to following up on it, following up on daily responses and messages, and even after-sales.

Instagram:

If you’re not part of the billion Instagram accounts, you need to reconsider, because it’s a massive platform to see what other brands are doing. For example, Nike uses Instagram Stories to promote inspirational athlete stories that you won’t find anywhere else. 

Steps to increase your sales on Instagram:

1- Create an account on Instagram, and always remember that the customer who follows you has priority in what you publish, so you should be careful in publishing photos to convey the message you want.

2- Publish the product or service of your project as an image.

3- Reach the largest number of followers.

4- Use the Instagram Stories feature to publish the most important pictures of the product, or if there are any offers.

5- Involve your customers and strengthen the relationship with them.

In addition to optimizing your site with SEO to appear in the first search results, with the ability to make Google ads for your product or service.

Digital Marketing

What is digital marketing?

by BusinessDigital MarketingSocial Media

The question of the decade!

What exactly is digital marketing?

what exactly is digital marketing? and what’s the difference between traditional and “new” marketing strategies? Digital marketing is an online marketing process, using Email marketing, online advertising, social media marketing, and blogging, are all good examples of digital marketing that will help you introduce people to your company/brand/service and convince them to buy.

To put it simply; digital marketing is the process of promoting products or brands using devices or the internet. It also includes text messaging, instant messaging, video, apps, podcasts, billboards, television and radio channels, etc.

Digital marketing uses multiple technologies that allow a company to analyze campaigns, content, and strategy to understand what’s working and what isn’t.

Traditional marketing VS. digital marketing 

The biggest difference between the two is that through the internet you can analyze metrics to help you compare the outcomes of each digital action you take. However, in traditional marketing, or as we call it “offline marketing”, you can only get an approximate number of people who saw a commercial ad on TV or an ad displayed on the street, for example.

In digital marketing, you can know exactly how many people clicked on your ad, the actual number of people who downloaded your digital book, the number of people who bought your product, and so on…

With this data, you can examine different strategies, and even correct a mistake, if necessary.

Content Marketing: the way to the future of digital marketing!

Content marketing is a type of marketing that involves the creation and exchange of online materials (such as videos, blogs, and text), which do not explicitly or directly promote the brand but aim to provide content that benefits the audience and motivates them to be interested in its products or services.@

Mark Zuckerberg Changes Facebook name to META

Mark Zuckerberg changes Facebook’s name to “Meta”

by BusinessDigital MarketingSocial Media

Why “Meta” in particular?

What’s the reason behind Facebook’s name change ?

Mark Zuckerberg has announced that his company will no longer use “Facebook” as an official company name but meta instead, as part of the company’s big global plan to develop a virtual world. Critics, on the other hand, say that the reason behind the name change; is an attempt to divert focus from recent controversies around privacy breaches.

The first thing you need to know is; What does Mark mean by “Meta”?

The word Meta comes from the word Metaverse, which is a futuristic imagining of the shared virtual reality portion of the Internet – often as a form of social media – but generally refers to the full scope of augmented reality, which is a part of virtual reality.

Notably, Facebook changed its name to Meta, but the social networking app Facebook will keep its name.

The company said in a statement; The name change aims to put the company’s “applications and technologies under a new brand.”

Since launching Facebook in 2004, the company has acquired social media apps such as Instagram and WhatsApp.

It has also invested in other technologies including the Novi digital wallet, and Oculus virtual reality system.

A big part of the rebranding is also Meta’s focus on reviving the “metaverse”.

Skeptics pointed out that this was merely an attempt to divert attention from the so-called “Facebook Papers”.

Documents leaked by a former Facebook employee, reveal that the company has ignored or downplayed the importance of internal warnings about negative and harmful consequences created or amplified by the social media platform’s algorithms around the world.

Whats-Your-Price_-copy (1)

What’s your price?

by Business

What’s your price?

Is it worth the retailers to play with the “pay what you want” price? Shelle Santana explains how much, and why, customers will pay the interesting logic behind it. One finding: Sellers must dramatically change for what other customers are prepared to pay.

Santana found that by subtly influencing the atmosphere, sellers can drastically alter what certain customers are willing to pay, in a series of experiments — including a field experiment where she posed with students as snack bar employees.

Many businesses use the tactic as a campaign to attract new clients, often with a social tie-in as an additional incentive — for example , a restaurant runs a PWYW campaign and donates some of the proceeds to a charity to feed the hungry.

Nonetheless, all PWYW methods are produced equal. Santana analyzed data from a New York pet adoption service, discovering that patrons on average charged below the $150 adoption rate, some charging as much as $260. But the most common ticket price paid was a penny for a PWYW premiere of the documentary Freakonomics. “It got me wondering, why these cases are so different,” Santana says.

Borrowing from literature on social psychology, she conjectured it may have something to do with how the way consumers think about the transaction influences their actions.

Many people are “pro-social” when faced with a decision about how to distribute resources between themselves and others, meaning they are likely to seek an fair distribution of resources, while others are “pro-self,” meaning they are seeking to maximize value for themselves. She asked, will people with pro-social values pay more when presented with a PWYW situation?

Although previous research has shown that consumers are willing to pay more when a portion of the proceeds are donated to charity, research by Santana and Morwitz suggests that such a expensive tie-in may not be necessary.

so, what’s your price?