Advertising Campaigns on Facebook

Advertising Campaigns on Facebook

by Digital MarketingSocial Media

Advertising campaigns on Facebook have become done in multiple and easy ways, as there are some free ways that not everyone knows about how to advertise on Facebook for free, such as: appropriate promotion in groups, Market Place, Pincode, and others because many people are ignorant of these strategies, They resort to advertising even at the beginning of their business, but in this article we will show the correct ways to do free promotion, with an explanation of some marketing sciences in order to make professional advertisements.

Advertising campaigns on Facebook

How to advertise on Facebook for free via Market Place, in easy and simple steps. First, you must create a new list and choose its type. You can create a list to display one or more items from the following list:

  • Sell a car or motorcycle.
  • Selling services and other products.
  • Homes for sale or rent.
  • Post a job opening on a public job board.

Facebook Insights Ad Testing Tool

After choosing the type of listing, it will take you to select the data related to the product you want to advertise, use Facebook tools and promote through groups, and after we have shown you how to advertise on Facebook for free, one of the important tools is the facebook Insights ad test tool located inside your page, which Through it, you can know the interactions and behavior of your page followers. If the participation is good in a specific post, use this post and run an advertising campaign on it through:

  • Select the target post as an image or video and pin it to the top of your page.
  • Share this post to all pages and groups related to the same post.
  • Make some adjustments when making a post each time, such as: share, request a specific comment, or like, so that the post reaches as many followers as possible.

How to promote a post with coupons for free

After knowing how to advertise on Facebook for free via Market Place, there are other ways, namely: Get free Facebook advertising coupons.

  • Open your account, select the post you want to promote.
  • Click on the Promote button and do all promotion steps.
  • When you reach the checkout step, cancel the promotion.
  • Repeat the process for the same post 5-10 times.
  • Sign out of your account.
  • After 2 days of logging into your account, you will find that there are free advertising coupons in your account.
  • Use these coupons to promote your ad for free.


Reason for not being able to promote some posts

In explaining today’s article on how to advertise on Facebook for free, we address an important issue that many advertisers struggle with, which is the inability to promote posts, and there are several reasons, including:

You cannot promote Page cover photos.

  • Don’t promote draft posts and notes.
  • Not promoting live broadcasts.
  • You can’t promote posts or photos you’ve shared from other people’s Pages on your Page.
  • You cannot promote expired posts.
  • Promotion is not possible if your role is not an Administrator, Advertiser, Moderator or Editor.
  • If Facebook reports unusual activity in your ad account.
  • If the payment methods have problem.

Resolve the problem of restricting advertising account and payment methods

If you find an app that shows how to advertise on Facebook for free, but your ad account is restricted, you can apply for a restricted ad account review. The problem may be related to the payment method. You can solve the problem through the payments support link of the Facebook social platform.

What are the methods of advertising campaigns on Facebook?

Let’s be clear that in order for your ad to be published, you must have a payment method with sufficient credit, since Facebook adopts the auction system, you are supposed to enter a bid, and do not think that when you manually enter a cost that is less than the actual ad cost, this guarantees the lowest possible ad cost It’s best to leave it automatic, so that Facebook bids the best bid for your campaign Your ads are paused until you pay for them If your payment method fails, you can try the following:

  • Make sure there is enough balance on the card.
  • Try any other new payment methods on your account.
  • Facebook paid advertising pricing

Facebook adopts an auction system, where the advertiser on the page tells Facebook management how much they are willing to bid for their ads to be shown to the audience of their choice, which pays for more explicit guarantees, bids are based on the cost per impression of the ad, there are other criteria that determine the cost of sponsored ads: total number of views , the target area, the target position, and the efficiency of the advertiser in reducing the cost of advertising, in most cases, 1000 ad views cost one dollar, and may be less or more, and the cost varies depending on the quality of the advertisement, images and content.

Earn money from Facebook instant articles

Invest with Creator Studio, where you can create, monetize, share and measure Instant Articles on Facebook. Apply what you learned about how to advertise on Facebook for free, but you must meet the following conditions:

  • Have a website up and running with Instant Articles.
  • The site is stable, fast, and does not contain many corrupt links.
  • Your site is a bit old, as newer sites are not eligible for Instant Articles monetization.
  • Advertising content in Instant Articles complies with Facebook’s Advertising Policies.
  • That the content of your articles is not prohibited.
  • Direct selling ads are aimed at users who are 30 years of age or older.

How to target the audience of a specific page

We explained how to advertise on Facebook for free, and if you are looking for a way to target an audience for competing pages, go to Facebook Ads Manager from here, and do the following steps:

  • Create a campaign, choose the objective of the campaign and write its name.
  • Enter the daily budget for the campaign.
  • Choose the country, age and gender of your target audience.
  • In the Detailed targeting field, type the name of the Page whose audience you want to target.
  • Complete the rest of the ad steps as usual.
  • The more names you have for competing pages, the better, since you can enter the name of more than one page, so Facebook easily selects the audience interested in that niche, which in turn makes the targeting factor much higher.

How to create advertising campaigns on Facebook

From your ad account, create an ad campaign in Ads Manager.

  • Determine the purpose of the advertisement to sell me or introduce the product.
  • Enter your ad campaign name, and click Continue.
  • Chose your audience by interests and behaviors.
  • Enter the detailed targeting you want.
  • Choose your campaign locations carefully.
  • Determine the budget and schedule for advertising.
  • Set the maximum frequency and frequency for the same person to appear, preferably twice a day.
  • Choose an automatic bid or enter a bid amount if you know the budget you can pay per 1,000 impressions, then click Continue.
  • If you have a business site, add your business sitemap and site URL.
  • You can add a call-to-action button, like call us or put in a contact number and download a book.
  • When you’re done, click Confirm, and your ad campaign will be published.
  • Auto post to Facebook in groups and pages
  • If you don’t have time to post photos, videos, etc. to every group you share, and want to automatically post to, you can do that with Hootsuite integrations.


How to know the participation of others to your publications?

After you know how to do advertising campaigns on Facebook for free, you need to know who shared your posts.

  1. Log in to your Facebook page.
  2. Go to the desired post.
  3. Click the share button.
You will see a list of people who have shared your post on their profiles or other users’ pages.

How to Advertise on Facebook for Free (Dummy Funder)

We do not recommend this method because it harms the accounts and closes them and also to ban them due to theft, it is one of the fake methods of how to advertise on Facebook for free:

  1. Create a new fake Facebook account.
  2. Post any photos and videos you want to promote.
  3. Click the Promote Post button, then target the country you want your post to reach.
  4. Then change the currency option to US dollars.
  5. Then select an entire day for the campaign and specify the amount.
  6. Get an updated code via Telegram.

The best commercial advertisement

The best commercial advertisement

by BusinessDigital MarketingSocial Media

The best written commercial, this is our topic today, how to write a successful commercial or write a short advertisement is a necessary skill when marketing. We watch ads every day in all forms of media, such as tv ads and billboards, but which of these ads is considered successful and valuable commercial, and what is the method of writing a marketing ad?!

The best commercial advertisement 

written commercial is mainly about influencing someone to take action, we have previously explained ideas for writing successful marketing content, for example, when a customer buys a product or subscribes to a mailing list. If you are not sure where to start when writing an ad for a product, This article will guide you on how to write the best commercial advertisement with effective tips and tricks.

What is marketing advertising?

In order to first understand how to write a successful marketing advertisement and the elements of a successful advertisement, we need to define what advertising is and its types? In order for us to know how to write a correct marketing ad that makes your ad different from traditional ads, the method of writing a professional ad formula in various digital or traditional media aims to influence the target audience when displaying brand ads to buy a product or service. Ads are divided into:

  • Ads by format
  1. Written marketing advertisements, for example:  The ads we see on Instagram.
  2. Video Ads: What we see on TV from the commercials.
  • Ads by length
  1. Short form ads: The formula for writing a short ad, Ads that extend over a period of several seconds, such as the ones we see in the form of a YouTube video.
  2. Long-form ads: These are the commercials we see on our favorite TV shows.

What are the types of writing a commercial?

There are many types of marketing ads, and in order for you to be aware of the most important of these types and the skills of writing distinctive marketing content, we will mention them to you as follows:

  • Educational commercial 

It is an advertisement that works to persuade the audience through the media to buy a product using learning and education methods. This tactic exposes the potential customer to the special features of the product that will favor them over others in viewing ads, whether in social media, email, or any of the media, for example, an educational ad describing a six-blade razor as the best machine for getting for the cleanest, smoothest shave.

  • Explanatory announcement

Display Ad is similar to an educational ad with the primary purpose of informing, but display ad provides information about the product by displaying it rather than educating it via media, social media or email, in other words, it is more objective than educational ads, we have seen when writing a successful educational ad the text focuses on the 6-blade razor being the best for the cleanest shave, because it teaches the audience something, as for the explanatory ad, the focus is on showing the ads that the razor has 6 blades (which distinguishes it from other razors in the market) , that is, it is a presentation and illustration of information.

  • declaration of the human interest

Rather than informing or sharing information with a potential client, the way to write a successful commercial in this field involves targeting the clients’ emotions as a persuasion tactic by focusing on the audience’s interests in themselves, their families, and their friends primarily. Here, the human interest declaration can be divided into three subsections. Intimidating, entertaining, and problematic ads.

Scary Ad: An ad that focuses on instilling fear, for example, marketing a product by writing a commercial that focuses on battery poisoning mortality rates among children, it scares the target audience using fear as a primary motive.
Entertainment advertisement: It is an advertisement that targets the human interest by flirting with the sense of comedy and humor to make the potential customer laugh, as the formula for writing a successful commercial advertisement that wins the customer through entertainment and humor will make him give a positive opinion about the product and the brand.
Problem advertisement: It is an advertisement that targets the human interest by focusing on the benefits of using the product as a solution to the dilemma that the customer suffers from, such as: a deodorant advertisement that shows that a person’s life improves significantly after using the product. The advertisement focuses and exaggerates the explanation of the advantages of the product as a final solution to the problem.

  • Institutional advertising

Corporate advertising focuses on promoting the brand rather than the product, the customer will purchase a product through loyalty to the brand, where the focus when writing an advertisement is on spreading goodwill and sharing the company’s philosophy and not on selling the product, for example, a clothing company pledges to donate 10% % of its sales to a charity in a commercial.

  • Causal advertising

When the advertisement relates to the reasons and judgment of the potential customer for purchasing the product, here logic, testimonials, and customer experiences are cited to promote this product. In other words, it is a type of advertisement completely contrary to the human interest advertisement, and in this type of advertisement most of the examples are written marketing advertisements.

  • Suggestive advertising

Suggestive advertising is mainly used when discussing product quality. Explains to the audience why the product or service is good. This may be direct or indirect. Advertisements selling paper towels, cleaning sprays, and cleaners usually use this method. You will find them marketing these products by writing a successful commercial under the “leading brand” or A competitive brand.

How to write the best written commercial

Now that you have a basic idea of what advertising is and its different types, how do you write a successful ad? One of the most important steps is to understand the best way for your ad to deliver your message. When selling toothpaste, a suggestive ad might be the better choice compared to scary ads. In another example, a car insurance ad that cares about human interest would be better than a causal ad.

How to write a marketing ad for your audience

You must understand your target audience before you start writing in order to create a successful marketing ad formula. If you know what your target audience accepts most, it will be easy for you to choose the type of ad, in addition to that you will know what to include in the ad to attract and maintain their interest. For example, if you want to sell trading cards to children, you can earn by adopting a funny advertising approach, or by (scare) human interest.

  • Focus on headlines when writing ad text

One of the most important elements of writing a successful commercial is the title of the ad. The title is what your target audience will see first and, as a result, convince them to watch the rest of the ad.

  • Use keywords when writing ad text

Similar to SEO, including keywords in the title when writing your ad text helps your ad reach your target audience’s Google searches and social media pages. To be clear, if you search for small (immediate) on Google, you’re more likely to get ads with the word “annual” ranking higher.

  • Be brief when writing ad text

Once you grab your audience’s attention with a headline, you need to keep it. The evidence is that the average person’s attention span lasts only eight seconds. Within those eight seconds you have to get your message across or give your audience a reason to care, and being as direct as possible with as few words as possible will make your ad stronger and better than traditional ads.

Branding

Here’s why personal branding is so important!

by Social Media

Having a personal Branding reputation is very important to keep a job, to find it, or even for others to change their perception of you. Personal marketing is about forging an identity that is based on your skills, knowledge, and projects to achieve differentiation.

What is personal branding?

It is the set of attitudes and strategies to be able to sell yourself to a company, a social group or to promote your services or products. That is, it is the process of creating, managing and communicating a brand or yourself.

Each of your actions projects an image of you. Therefore, each of the messages you sent by your actions, must be cared for as a well-defined strategy to achieve its goal.

The importance of “selling” yourself

The personal brand is of great help during your professional career, because it values your skills and knowledge. If you are immersed in a selection process, your brand will make you stand out from your competition, who this time will be other candidates for the position. A good brand image will speed up the selection process. Sell yourself as a professional.

What works is the perception that others have about you and you must send the messages carefully and correctly. Use the different channels that technology offers you and generate your own quality content. Work on your brand to define the image you want to convey and, the more it resembles reality, the better it will be for you.

Those professionals who have designed and know how to project a brand image, have the possibility of accessing positions with better outcomes.

Personal marketing

Thanks to personal branding you can have more opportunities, but it is also important to know that, if you are working independently or for a company, you must take care of your image and, above all, what others perceive of you. In all professions, there are references that inspire others. If you also want to be a benchmark in your field, you need to work on your personal brand.

Whether you are an entrepreneur or a corporate employee, you need to take care of your image to obtain the approval of users and customers.

Sure you worry about taking care of the products, but you are the first product of your company and you must take care of yourself as much as you take care of any other aspect of the production chain or the customers themselves. If you want a user to buy your company’s products, offer them confidence, security and actively listen to them. All these are characteristics that you must take care of every time they have noticed you. You must show them your professionalism so that they continue to trust you.

A company can close or you may change your career path, but, if you are the person with the best image of a company, surely you are not short of very tempting proposals.

Branding is a kind of resume

Talk and write about what you can do. That will let companies looking for talent know that you exist. You need to gain visibility and notoriety if you want to have new job opportunities.
If you work on your personal brand, you can achieve the success you seek, turn your life around and work on what you have always wanted. Do not forget that this article is an excellent way to add value and create a community of followers.

Social Media

Which Social media platform will dominate the market in 2022?

by Social Media

The social media platform that will dominate in 2022 have one major thing:  it provides an approach to connect with public figures or favorite brands on a more personal level.

The preference of consumption in social media platforms has changed with the passage of time and the pandemic. The covid-19 pandemic caused people to stay at home to avoid the spread of the virus, resulting in a greater number of users connecting to social media platforms and streaming platforms.

Different companies choose to use different social media platforms to achieve their objectives (depending on their products or services) since not any platform is as efficient as another.

Despite this, new social media platforms have shown their evolution and favoritism on the part of consumers, due to the new consumer experiences they provide, but which ones will dominate the market in 2022?

We all know that there are certain social media platforms that have been predominant in the market for years, however, during the pandemic different platforms exploded in popularity and managed to position themselves effectively and show their exponential growth, so if you are not in them, it would be worth getting involved to be able to elaborate new marketing strategies; So…without further ado; here are the social networks that will dominate in 2022.

Facebook

It is not news that Facebook will continue to be the giant of social media platforms since it continues to be the most used social network in the world, with more than 2.2 billion active users per month. Thanks to the fact that this platform is one of the ones with the greatest possibilities of content creation, it will continue to show itself as a leader.

Twitch as a social media platform ?

This streaming platform has managed to demonstrate its importance within the internet community and its characteristics make it one of the platforms that should be targeted to carry out new marketing strategies. This platform allows us to create different content that was of particular interest to users during the pandemic. Its effectiveness lies in the fact that we can enjoy various contents that show us a closer side between influencer and user, achieving greater connectivity by having the opportunity to carry out daily interactions even with public figures.

Twitter

Twitter has been effective in the face of new trends, in addition to its latest updates and future plans with new functions, will allow it to have even more support from the influencer and content creator community, since it will support them with the possibility of monetization (even with Bitcoins), creation of audio content, in addition to providing financial, technical and marketing support. Twitter will grow its level of influencers membership during 2022.

TikTok

TikTok has achieved a user increase of 60% in 2019, in 2020 the app was already downloaded more than 14 million times and is currently the seventh most used social network in the world. 

The user has shown his comfort in front of this platform since it is ideal to be entertained for short periods of time due to its short videos, easily viral, and showing thousands of people making content that you are looking for. This platform will continue to grow and will become one of the social networks that will dominate during 2022.

Instagram

The platform most used by influencers worldwide will continue in trend thanks to its image and video format, where brands and other idols are present. In addition, its reels have shown effectiveness in the acceptance of content, however, this will not have exponential growth during 2022 unless it opts for some new update.

LinkedIn

Is LinkedIn really different from other social media platforms?

by BusinessSocial Media

There are many social platforms, apart from the well-known ones. One of those less known ones is LinkedIn, Although it is one of the best, it is also one of the most misused!

In this article, we are going to analyze what differentiates LinkedIn from other social media platforms.

Technically all social networks tend to homogenize.

If you are a user of several social platforms, you will have seen that they all tend to offer the same technical possibilities.

If one offers to share links, all end up offering it; if one offers to share in audio or video format, the others do too.

So you end up wondering what is the point of using one or the other if technically they all end up wanting to be the same.

Well, that is precisely why it is interesting because technical homogenization highlights what distinguishes some social networks from others.

So, In what areas you should use LinkedIn? and what do you use other networks for?

Indeed, the difference between some networks and others is the theme.

What are the uses of LinkedIn?

Why do we use for WhatsApp ?

What do you use Facebook for?

You can ask that same question for the current majority of social networks, then you will understand how to use them in your best interest.

What exactly is a social network?

A social network is a meeting place (in this case, virtual) where people meet to talk about something.

There are social networks of many themes: sports, cinema, books …

Obviously, not all of them are equally technically developed, but surely they all seek to allow their users to write posts, share links, photographs, videos, audio, etc … 

Now, there are social networks that do not have a specific theme but are generalist.

And precisely some of these networks are the largest of all (Facebook, WhatsApp, Instagram, Twitter …).

In these social networks, you can find conversations about many different topics.

In addition, to their technical power, their strength is based on the large number of users they have, which number in the hundreds of millions.

Being so massive and widespread, there are many users who identify the concept of “social network” with Facebook, or with Instagram, or with Twitter … and it is not like that.

Facebook is a social network, but that does not imply that any social network is Facebook.

What about LinkedIn?

LinkedIn is a professional social network.

This, which is said so quickly, is the most difficult thing to understand for many of the users of this network.They enter LinkedIn and see that they can do the same as on Facebook (share photos, videos, links to articles, write comments, etc.).

Even the corporate color is also blue, even if it has another shade of blue.

LinkedIn is general in nature but within the professional sphere. This means that it is not a social network of electricians, or of engineers, or of doctors … but of everything at once.

Technically speaking, you can share, for example, a photograph of yourself at a party, at a wedding or on your vacation, in the same way, that you do on Facebook, you can share links to articles that talk about subjects related to a certain profession. However, in the case of LinkedIn, you will see that the real result of those interactions does not give you results.

The ease of automating makes the lack of LinkedIn understanding more apparent.

There are tools on the Internet that allow you to publish the same thing on several social networks at the same time. For example, you are eating a great sandwich on a rock next to a river, you take a photo of the sandwich and decide to share it. you would not have to publish it on each social network, but there are apps that allow you to select which ones you want to share that on. By doing this, you are treating all social media in the same way.

However, the response you will get will be different! surely your Instagram followers will comment something like “how good the sandwich looks” or “Enjoy it!”, But on LinkedIn, you will not have that type of interaction.
At most, someone will tell you that such a post should not be published on linked in!
In conclusion, the only way to differentiate LinkedIn from the other social media platforms is to use it as intended!

Twitter

8 goals for Twitter that will change your life in 2022!

by BusinessSocial Media

The year 2021 is nearing its end, and the year 2022 is approaching! Many people see that the beginning of each year; It is a new opportunity to start creating specific plans and goals. Here’s how to improve your Twitter strategy to maximize success on this great platform in 2022:

1- Renew your Twitter profile

Keep your profile and content updated by giving it a new look for the New Year. Review these essential items and tips for advice on updating. Consider adding a new profile picture, bio, and pinned tweet. Even if your profile details are still accurate, doing those steps that may appear is simple; It will help give a clean and fresh look for the coming year.

2- Create a Twitter timeline

Tweeting regularly and consistently will boost your visibility and increase your engagement. You can help make tweeting a habit by creating a schedule outlining when and how often you plan to post, edit, and which content topics you plan to target. This will also help you understand the best times to post and what content resonates most with your audience.

3- Focus on your online personality

When it comes to content, a single approach is rarely successful. Instead, we suggest that you increase the number of Tweets that focus on your target audience.

Don’t wait for 2022 to come! Get started now and take a look at your target audience and make sure that they are still your actual customers. Make sure every tweet focuses on these characters. Not only will your content be more relevant and valuable, but it will also make it easier for you to discover relevant and engaging topics to tweet about.

4- Try new ad types

It can be easy to get caught up in social media, and if you’ve been advertising on Twitter for a while, you’re probably still taking the same approach you started with. But Twitter is constantly evolving, and there are many different ways to spread your message. Make 2022 the year you try Carousel ads, Takeover ads, and video ads.

5- Get closer to your audience

Use Twitter to interact directly with your audience and learn more about them. Interactive features like polls and chats on Twitter are great for this. You can also write simple questions in your posts, which will help you greatly to customize and write your content in a way that maximizes engagement.

6- Measure your success

You can’t improve your Twitter marketing in 2022 without analyzing your data to understand what your audience likes and what isn’t doing well. Set aside a weekly period to explore your Twitter analytics. You will begin to notice trends that you can use to constantly iterate and improve your Twitter strategy. Armed with this data, you can then consider using different targeting methods to ensure the right message gets to the right people.

7- Shorten your response times

People come to Twitter to engage in a particular conversation, talk directly to the people behind their favorite brands, listen, and express their opinions. There is nothing more frustrating than being ignored or waiting too long for a response. Make the New Year’s task to quickly reply to as many tweets as possible. Your followers will be grateful and therefore they will engage with you more deeply.

8- Run digital events on twitter

COVID-19 has made many brands lose direct interaction with customers. So you have to answer this question; How can your Twitter marketing in 2022 replace these interactions? For example, you can run digital events like live video lessons, workshops, and Q&A that put the faces behind your brand. This will help develop a deeper emotional bond in your audience.

Is Instegram's future bleak?

Is the future of Instagram bleak?

by BusinessDigital MarketingSocial Media

Is the future of instagram bleak?
Every social media platform is shifting towards video content including Instagram !  Instagram has long been known as a place for sharing square photos. While Instagram has added video content and other new features over the years, the primary focus of the app has always been photo content, until now. Back in July, the head of Instagram, Adam Mosseri took to IGTV to give us some insight into what Instagram is doing and what the future of the app looks like. He explained that, given the huge success of video content across all platforms, Instagram has been shifting its focus from photos to videos.

“We’re no longer a photo-sharing app,” says Mosseri. “Video is driving an immense amount of growth online for all the major platforms right now, and it’s one I think we need to lean into more.”

is the future of instagram bleak and how will it Affect Your Business?

For many Instagram users, this doesn’t come as a big surprise. Last year, Instagram introduced reels, a new TikTok-style feature for sharing short video content in 9:16 portrait mode, which has seen huge success.

But for many social media managers and small businesses, this announcement felt like a devastating blow. Countless people rely on Instagram for their business, and many of them are worried about having to change their main content style from photos to video to stay competitive. And we get it! Video content is more time-consuming, has a greater learning curve, and requires staying up to date on current content trends. It’s intimidating!

Smart Media’s Thoughts

Let us shed a light on a different perspective. We see this as a good thing and are very excited about the rise of video content and the opportunities it presents.

Before the introduction of Instagram’s reels, organic growth was becoming nearly impossible on Instagram. The algorithm was making it more difficult for posts to be seen by your followers. And basically, the only way to reach non-followers was to end up on the explore page or to create content that people would want to share on their stories—both of which are very difficult to do.

Reels, however, are highly favored in the Instagram algorithm, making them an effective way to get your content in front of more eyes. The reels page on Instagram has an algorithm similar to TikTok; Instagram shows you the content based on what they think you will like, and it is not limited to content from people you follow. This means that more people that are interested in your product or niche will see your content and potentially discover your business.

In our eyes, this is a huge improvement to the app and a fantastic opportunity for small businesses. Plus, we think it’s really fun!

How can you adapt?

The only constant is change!

Nothing stays the same forever. As small business owners, we have to adapt and grow as circumstances change. For a business trying to stay competitive on any social media platform, that means embracing video content by creating and posting reels.

Social Media Super Hero

Facebook: The Superhero of Social Media Platforms!

by Digital MarketingSocial Media

Facebook is one of the first social media platforms that were used as a marketing tool for different brands

By creating a page for the brand and filling in the about section and posting about the products and services it offers, and then the audience begins to like the page, follow it and interact with it, and thus the brand succeeded in reaching an audience at the time on Facebook

But with the remarkable development and improvement of the platform, and how it has become one of the most powerful and most important social media platforms today. Facebook users spend more than 3 hours as daily, meaning that your customers spend most of their time on social media on Facebook in particular, which increases the chances of ad campaigns appearing to a large number of audience.

In the following section; we will learn about the most important benefits that accrue to your brand and your online business when you follow Facebook marketing strategy and create advertising campaigns using it:

1- Reach your specific target audience

One of the most important features and benefits of creating advertising campaigns through Facebook is the opportunity to reach a large segment of the audience, including your exact target audience and customers, where you can identify customers according to their characteristics and personal patterns, such as age, gender, interests and geographical location.

2- Facebook ads are one of the cheapest!

Another advantage of Facebook marketing and advertising is that it is one of the cheapest types of online advertising, so you do not have to spend a large amount of money to reach a larger number of people, but with the development of technology and electronics, it has become possible to calculate ads per click, which reduces costs and advertising budget for your brand , and so on in all other types of Facebook ads.

3- Quick results

The online marketer can see immediate and quick results of the advertising campaign as soon as it is created and launched to the public, i.e. Facebook ads are the fastest way to achieve your business goals such as achieving more sales, increasing conversion rates and visits to your store and thus increasing profit through Facebook.

4 Spreading awareness about your brand

One of the most successful means of spreading awareness, especially at the beginning, is Facebook. Facebook platform will increase the opportunity to spread your brand and increase awareness of it with your customers and audience, which will benefit you with a lot of benefits, such as increasing the selling rates of your products and services.

5- Increase conversion rates and traffic on your online store from facebook

Facebook ads will help you achieve any of the commercial goals of your online brand, the most important of which is to increase the conversion rate and traffic of your store.

For example, you can create a Facebook ad campaign to increase conversion rates to your online store when you put the website link as a CTA and then send them to your online store or website, which increases traffic to your store from multiple sources.

6- Increase the number of posts and interaction on the facebook page

Facebook ads contribute to increasing interaction with your target customers and increasing engagement on their side, such as likes, comments, and shares on the ad post or even other daily posts that you publish through your brand’s Facebook account.

This is a very important benefit, as the more interaction with your customers, the stronger the relationship between them and your brand and the products and services you provide, and this leads to the success and achievement of the purpose of promoting it online.

7- Increase your customer email list

The importance of marketing and advertising via Facebook does not necessarily negate the importance of email marketing and its effective role in the success of your online business and achieving more goals and achievements for your online store, also through Facebook ads you can get many email addresses for your customers and then use them when activating the marketing strategy email to promote your store and your brand in general.

8- Providing analytics and insights about your business

By creating advertising campaigns and obtaining reports and analyzes of their performance and audience reaction to them, you can get the insights and analyzes you need in order to develop your strategies and business, and know the negatives and obstacles to be addressed, and this saves you a lot of time and effort.

You can get these analytics easily and instantly from your account via Facebook Ads Manager and Facebook Insights as well, and you will be provided with two weeks reports of the latest posts and likes by the audience to follow the performance of the campaign periodically allowing you to adjust the ads according to the data you have seen to get Better results

Can social media marketing really help my business?

Can social media marketing really help my business?

by Digital MarketingSocial Media

Planning is the compass for achieving goals

You determine the main reason for your use of media platforms, and with it, you will know the map of the way you will take to achieve the desired success in marketing through social media sites. Planning is a very valuable process that can greatly contribute to enhancing your image on social media. Also in setting your directions, formulating priorities, and building an effective plan you need to answer these questions:

What is the purpose of my presence on social platforms?

What is the target audience and what are their needs?

What kind of content do I plan to publish and how will it contribute to improving the lives of customers?

How do competitors meet customer needs on social networks?

Be clear about why you are using social media. There is more than just one way, but you need to define what you want to achieve by using certain social media platforms and then really focus on a plan to expand your presence on them in a matter that benefits your business .

Set specific, measurable goals and timeframes for your marketing activities, and

remember that poor planning is often worse than no planning at all. It is important to have a marketing plan that can be updated, so don’t make a plan once and just keep it, you need to have a living plan that is developed as your business grows and changes. Social media marketing is a work in progress that changes when necessary.

What is social media marketing?

What is social media marketing?

by BusinessDigital MarketingSocial Media

Social media marketing has become a necessity

Around 3.5 billion daily active users of social networking sites out of 4 billion users of the Internet are present daily at an average of 116 minutes on different social media sites, which is the best opportunity currently to target different categories of customers through social media networks that witness the most activity and that suit the type of marketing campaigns content for your business .

Not exploiting social media sites in the digital marketing plan is an unforgivable mistake, as it negatively affects the achievement of desired results from online marketing campaigns, which has become an effective solution to increase the market share of potential customers and enhance the link between the brand and existing customers by providing channels Fast and effective communication with the clients of your company or business and providing distinctive content that provides an opportunity to increase the confidence of customers in you as an expert in your field to answer their common questions and inquiries.

Benefits of social media marketing

In the past, all companies and commercial projects competed to appear in commercial advertisements on television or radio channels, in addition to advertisements for famous newspapers and magazines and incurred high marketing costs that might not achieve the desired results from them. These marketing and advertising campaigns target all categories of customers, regardless of whether they categories have an interest in the different services and solutions that your business offers.

Social media marketing provides the opportunity to address all the problems of traditional marketing solutions through cost-effective marketing channels and provides the possibility of accurate targeting of specific categories of customers based on data and personal characteristics (geographical location – age group – gender – profession – interests) to achieve a better return on Marketing investments through different marketing solutions.


How social media marketing increases sales?

How does social media marketing increases sales?

by BusinessDigital MarketingSocial Media

Does Social media marketing increases sales?

Social media has become one of the main factors in the success of any project, and it is a great source for many entrepreneurs and project owners, and a great source of income in their projects and achieving a large percentage of profits.

Therefore, company owners tend to use social media to increase visibility and sales.

But some people do not have enough knowledge to start their own project, so they do not know how to start, and what platform is suitable for their field or project?

Through this article, you will learn the difference between each platform, such as (Facebook, Twitter, Instagram), and how do you increase your sales on social media?

Facebook:

What are the main steps to increase your sales on the Facebook platform?

1- Make a complete marketing strategy plan.

2- Choosing the content that suits your field on the Facebook page. 

3- Manage the page constantly.

4- Follow up with customers, from the beginning of the purchase process until after the sale.

5- Respond to messages and comments directly, and follow them well.

6- Design advertising campaigns that suit the target audience.

Twitter:

Twitter is one of the most important platforms, especially in the Gulf countries; It has interactions, conversations, important topics, and news, and it’s essential to understand how to increase engagement and sales through your Twitter account.

How to increase your sales through Twitter?

1- The first marketing equation is:

More customers = more sales = more and more profits!

If you apply this equation to your field, you will find:

The number of visitors and views of your service is large (increased traffic) = many sales = many profits.

2- Do a comprehensive research study on Twitter about your target customers.

3- Choose the Twitter search box, write your target well, and then use links to search for followers in the same niche or field.

4- Add the top hashtags in your country and words related to the same field, where you can daily search and follow up on sites for harvesting new trends and hashtags in all fields.

5- Writing meaningful and important content to attract customers, in addition to following up on it, following up on daily responses and messages, and even after-sales.

Instagram:

If you’re not part of the billion Instagram accounts, you need to reconsider, because it’s a massive platform to see what other brands are doing. For example, Nike uses Instagram Stories to promote inspirational athlete stories that you won’t find anywhere else. 

Steps to increase your sales on Instagram:

1- Create an account on Instagram, and always remember that the customer who follows you has priority in what you publish, so you should be careful in publishing photos to convey the message you want.

2- Publish the product or service of your project as an image.

3- Reach the largest number of followers.

4- Use the Instagram Stories feature to publish the most important pictures of the product, or if there are any offers.

5- Involve your customers and strengthen the relationship with them.

In addition to optimizing your site with SEO to appear in the first search results, with the ability to make Google ads for your product or service.

5 reasons why Digital Marketing is important in today’s business?

5 reasons why Digital Marketing is important in today’s business

by Digital MarketingSocial Media

It’s not a secret that more than half of the world’s population uses the Internet, and this number is likely to increase in the coming years, as nearly 80% of the world’s population will be able to use the Internet. which is why Digital Marketing is important.

Jordanian businesses are not different from the rest of the world. You need a strong digital presence to compete with the demand of the market and reach your potential clients and compete with other local businesses.

Accordingly, the need for digitalization of marketing will increase, so in this article; we have highlighted 5 main reasons why digital marketing is crucial in today’s world:

5 main reasons of why digital marketing is crucial in today’s world:

1- Equal opportunities:

Digital marketing provides a level playing field for all, as it gives individuals, small and medium businesses an opportunity to compete with larger companies using digital marketing, by using minimal resources to increase sales and market their products to larger audiences.

2- Cost-effectiveness and better investment return:

There is no denying the importance of digital marketing today and its effectiveness in terms of achieving impressive results in the fastest time and at the lowest cost, which enables you to achieve a high return on investment compared to traditional marketing.

3- Easily Measurable Results:

It is difficult to measure the results of traditional marketing, on the other hand, digital marketing results can be measured immediately, since it provides an in-depth analysis of advertising campaigns, in addition to measuring all the strategies used in search engine optimization campaigns. The most beautiful thing in this area is that it gives you the possibility to review the campaign live to help achieve better results.

4- Reach more clients:

it helps you reach more customers, as people search for products and services online before buying, it is important to advertise your brand online to reach said, customers.

5- High reliability:

Digital marketing helps to achieve high credibility for brands and gain the trust of online customers, through the quality of the services it provides and the brand improvement in search engines, which helps companies appear in the highest ranks, and this leads to an increase in sales and in customer confidence.