Digital Marketing Agency

What does a digital marketing agency do?

by Digital MarketingSocial Media

As The best digital marketing agency in Amman, Jordan we have an answer.

The old fashion advertising agencies usually had a very specific set of services; primarily creative advertising and media buying, but that’s not really the case anymore.

What kind of services that a marketing agency provides nowdays?

Most marketing agencies nowadays offer a variety of different services. often working with a client to meet a few needs, which are:

1-Digital Advertising: Manage your online ads through Google, Facebook, Instagram, etc.

2- Creative Design: Create various design elements such as website graphics, motion graphics, layouts, logos, and even videos and social media post templates.

3- Web Development: Building and managing custom websites for clients.

4- SEO Management: Helps you improve page rank for your website, blog, or other online presence

5- Social Media Management: Manage your social presence on important platforms like Facebook, Instagram, Twitter, LinkedIn, youtube and more.

6- Strategic Planning and Data Analysis:  Analyze your company’s data and insights to help you determine your next marketing move

7- Build / Manage Conversion Funnel: Helps you build, clean up or just manage the different funnels your customers will go through as they interact with your brand.

8- Copywriting: Create copy for emails, websites, ads, social media, and anywhere else people might see your written word.

9- Email Management: Create and track all email campaigns to attract customers.

Keep in mind that each agency is unique in the services they provide, and the philosophies and strategies they use.

While approaches may differ, each digital marketing agency has the same goal: to achieve results. Agency owners know that the only way they stay employed is to get their clients the results they need to run a successful business. This usually means providing more leads, more visits, and/or more sales to their customers.

Digital Marketing

What is digital marketing?

by BusinessDigital MarketingSocial Media

The question of the decade!

What exactly is digital marketing?

what exactly is digital marketing? and what’s the difference between traditional and “new” marketing strategies? Digital marketing is an online marketing process, using Email marketing, online advertising, social media marketing, and blogging, are all good examples of digital marketing that will help you introduce people to your company/brand/service and convince them to buy.

To put it simply; digital marketing is the process of promoting products or brands using devices or the internet. It also includes text messaging, instant messaging, video, apps, podcasts, billboards, television and radio channels, etc.

Digital marketing uses multiple technologies that allow a company to analyze campaigns, content, and strategy to understand what’s working and what isn’t.

Traditional marketing VS. digital marketing 

The biggest difference between the two is that through the internet you can analyze metrics to help you compare the outcomes of each digital action you take. However, in traditional marketing, or as we call it “offline marketing”, you can only get an approximate number of people who saw a commercial ad on TV or an ad displayed on the street, for example.

In digital marketing, you can know exactly how many people clicked on your ad, the actual number of people who downloaded your digital book, the number of people who bought your product, and so on…

With this data, you can examine different strategies, and even correct a mistake, if necessary.

Content Marketing: the way to the future of digital marketing!

Content marketing is a type of marketing that involves the creation and exchange of online materials (such as videos, blogs, and text), which do not explicitly or directly promote the brand but aim to provide content that benefits the audience and motivates them to be interested in its products or services.@

Mark Zuckerberg Changes Facebook name to META

Mark Zuckerberg changes Facebook’s name to “Meta”

by BusinessDigital MarketingSocial Media

Why “Meta” in particular?

What’s the reason behind Facebook’s name change ?

Mark Zuckerberg has announced that his company will no longer use “Facebook” as an official company name but meta instead, as part of the company’s big global plan to develop a virtual world. Critics, on the other hand, say that the reason behind the name change; is an attempt to divert focus from recent controversies around privacy breaches.

The first thing you need to know is; What does Mark mean by “Meta”?

The word Meta comes from the word Metaverse, which is a futuristic imagining of the shared virtual reality portion of the Internet – often as a form of social media – but generally refers to the full scope of augmented reality, which is a part of virtual reality.

Notably, Facebook changed its name to Meta, but the social networking app Facebook will keep its name.

The company said in a statement; The name change aims to put the company’s “applications and technologies under a new brand.”

Since launching Facebook in 2004, the company has acquired social media apps such as Instagram and WhatsApp.

It has also invested in other technologies including the Novi digital wallet, and Oculus virtual reality system.

A big part of the rebranding is also Meta’s focus on reviving the “metaverse”.

Skeptics pointed out that this was merely an attempt to divert attention from the so-called “Facebook Papers”.

Documents leaked by a former Facebook employee, reveal that the company has ignored or downplayed the importance of internal warnings about negative and harmful consequences created or amplified by the social media platform’s algorithms around the world.

What-Is-Happening-To-Social-Media-Marketing_ copy

What is Happening to Social Media Marketing?

by Social Media

What is Happening to Social Media Marketing?

Social media also revolutionized the way we know life. Platforms like Facebook and Twitter magnified the celebrity spotlight, gave rise to new influencers, promoted knowledge flows and became the go-to marketing and customer engagement platform for brands around the world. 

The only thing is, some research and leading thinkers in digital marketing consider that social media is losing their mojo. To delve deeper into this problem, we contacted a range of marketers to gage their views on social media marketing health going into 2020.

Let’s look at a few numbers, first. Buffer ‘s analysis of 43 million Facebook posts showed that the Facebook commitment fell significantly between 2017 and 2018, with the average commitment per picture falling from 9,370 per post in Q1 2017 to just 3,454 per post in Q2 2018, while the average commitment per video fell from 5,486 to 2,867.

Social networking is a large concept, and a number of factors lead to lower engagement rates and click-through rates. Furthermore, some advertisers point the finger at the social media community, rather than the algorithmic shifts that we see from time to time creep in. “I don’t think it’s dying for social media marketing, but I do believe it’s evolving. First of all, it is getting more democratized. Everyone does it.

Many marketers with whom we talked had a optimistic outlook for social media marketing. “I don’t think social media marketing is dying — I think it’s maturing and improving from what it was five years ago,” said High Alpha Marketing Director Drew Beechler. However, Beechler acknowledged that “the buzz around social media has fallen apart and made it more difficult for marketers to use social media in a innovative and strategic way to drive results.”

  • Customize, improve, and improve: “Have a list about any form about market you may think your product or service would be interested in. Define and then describe their personalities as separate audiences. For your advertising the use of these audiences get imaginative and intimate. Make sure that you tailor the ad to fit the needs of these audiences and really show the importance of your brand. 
  • Exhibit don’t say: “We ‘re getting our attention spans shortened. You have to visually capture your audience and you have to do it quickly. When explaining the importance of your company, I suggest using photos. Display it to your audience, instead of asking them why this product or service is so amazing

Lastly, Williamson said, “In 2020, I think that social media marketers will have to move away from jumping on any hashtag bandwagon and try to make content more relevant to people. They ought to think of social media as a one-person dialog rather than a crowd yell. Too many people have made social media too loud on so many soapboxes.