Professional motion graphic video , the question about what animation is has become one of the most popular questions asked by many people who have drawn their attention to the ads that animation professionals use to create animated ads for some organizations and companies to increase the demand for their products by customers, and nowadays, Creating an animated video has become one of the most effective methods of e-marketing and promoting goods, when designing a video that tells about the product, what services it will provide and the prices it offers, and designing it in an attractive and innovative way makes the consumer more encouraged to buy the product.
What is a Motion Graphic video animation?
Animation video is a video that uses animation, designs, and animation in a specific way to express a specific idea, product, or service according to the customer’s request and according to what was agreed upon with him, then choosing the form of speech that fits with the animation in the video and records the sounds within the video animation and all this Unites to produce the so-called best video animation design, designing a motion graphics video of no more than a few minutes about the product you want to sell, in a way that brings great benefit to the consumer and makes him recognize the product, and enjoy watching the video and its presentation.
Create a Motion Graphic video
As we mentioned that animation is some images and drawings, designed in a creative and attractive way, with a specific scenario that, when you follow it, takes you to the idea that the designers seek and aim to convey to the target people. The power of visual content that is represented in videos and images has a major factor. In the success of your advertising campaign and ensuring success for you and your campaign in large proportions, and the results of success in reaping more material profits, so professional design plays video animation to express your ideas, the products you offer, or the services you provide. You provide a major role in creating awareness of your target customers. of products because of a professional video design that succeeded in moving people’s feelings, explaining the nature of the product, and then urging people to try and buy. The video below represents part of our work at Smart Media in designing a professional motion graphic video
Objectives of creating Motion Graphics videos
Animation design service is a distinguished service that many organizations or companies are interested in. Through motion graphics, your project is presented in an attractive and distinctive way. The goals of creating an animated video for some users and designers are divided into two parts:
Learning objective: As you develop your content strategy, you must keep in mind that the content will provide real benefit to customers, and is built around their interests, needs, and requests.
The advertising objective is “marketing commercial”: In this objective, you must define the audience you target, create its video, and be fully aware of the segment you are addressing, and we use animation videos in this case in marketing and advertising campaigns for products.
Benefits of creating an animated video
Designing a motion graphic video has many benefits, and this is what led to its success more than still images, so we want to explain to you its benefits in the following points:
Motion graphics help convey and communicate information more easily than static images through moving images and sound effects.
Animation work helps convey the message and idea without relying on a specific language, and the scenes will be understood regardless of the viewer’s nationality.
These videos leave a strong and exciting impression on everyone who watches them as they help grab people’s attention.
You can create minute or several second videos and you can communicate all the ideas so it doesn’t cost you much money.
Animation helps express and focus on a specific point by making some changes to images, text, and more.
Tips when creating a professional motion graphic video
Text is often tricky because everyone can handle it in different ways Creating an animated video will make it easy by taking the guesswork out of which potential customer visits your site, and people are often able to understand things better by seeing or hearing someone He explains it, creating an animated explainer video gives you the upper hand because you can reach your potential customers and tell them how you can help them, so bring your presentation to life because audiences often get bored in a written stadium. By designing an animated video, you can liven up your presentation. Similarly, it can A video with engaging visuals and strong text grabs the audience’s attention, then broadcast your video on social media and YouTube, make your video relevant to your target audience and customers, and make your motion graphics video stand out. So, that’s all you need to focus on. To create a cool animated explainer video:
Keep it original
Keep it simple and direct.
Learn more about your audience and find out what approach they might appreciate
Steps to design a professional motion graphic video
With advances in technology, software, and advanced applications in teaching programming skills, making a professional animation video has become very easy, simple, and uncomplicated. Anyone who wants to design themselves can do that. Most programs, websites, and platforms teach you how to create a professional animation video in a very short time. And because this profession requires good focus, because animation is very sensitive to its great importance depending on movement and sound composition, as well as animated characters and graphics. Animated video is of great importance to companies and institutions, as it is characterized by conveying the image to the viewer in the best and distinctive way, unlike the regular video.
Here are the steps to create Motion Graphic Professional Video:
First: prepare the script
Before proceeding with the design of the video, we must finish the first step, which is writing the scenario on which the professional video animation works, so that it is easy for the designer to design it in record time without obstacles during the design.
Second: Choosing voices and sound effects
The stage of choosing the appropriate voices for the motion graphic video comes, depending on the design of the scenario, if they are male, female, or even children.
Third: the audio recording
After selecting the voices that participate in creating a professional animated video, the selected voices will be recorded by a studio based on the role of each character in the scenario.
Fourth: fixing the votes
Next comes the stage of superimposing the sounds that you recorded before, onto the graphics.
Fifth: Moving the drawn letters with the pronunciation movement
Where the designer moves the drawn letters with the movement of pronunciation and the installation of sounds to become a professional animation video, which is the final stage.
What are the programs that qualify us to make a professional motion graphic video?
There are many programs, including paid and free, that serve the same purpose, which is designing and making professional animation videos. I will mention some important programs for you:
Maya Pro: Animation design software There is a paid version with huge advantages compared to the free online version.
3DMAX: An advanced and professional program used by international companies.
After Effects: Editing software, but with features for creating professional video animations.
Windows Movie Maker: This is a rudimentary program that I would recommend to beginners. Makes and makes regular animation or video in a primitive way.
