Can social media marketing really help my business?

Can social media marketing really help my business?

Planning is the compass for achieving goals

You determine the main reason for your use of media platforms, and with it, you will know the map of the way you will take to achieve the desired success in marketing through social media sites. Planning is a very valuable process that can greatly contribute to enhancing your image on social media. Also in setting your directions, formulating priorities, and building an effective plan you need to answer these questions:

What is the purpose of my presence on social platforms?

What is the target audience and what are their needs?

What kind of content do I plan to publish and how will it contribute to improving the lives of customers?

How do competitors meet customer needs on social networks?

Be clear about why you are using social media. There is more than just one way, but you need to define what you want to achieve by using certain social media platforms and then really focus on a plan to expand your presence on them in a matter that benefits your business .

Set specific, measurable goals and timeframes for your marketing activities, and

remember that poor planning is often worse than no planning at all. It is important to have a marketing plan that can be updated, so don’t make a plan once and just keep it, you need to have a living plan that is developed as your business grows and changes. Social media marketing is a work in progress that changes when necessary.

5 reasons why Digital Marketing is important in today’s business?

5 reasons why Digital Marketing is important in today’s business

It’s not a secret that more than half of the world’s population uses the Internet, and this number is likely to increase in the coming years, as nearly 80% of the world’s population will be able to use the Internet. which is why Digital Marketing is important.

Jordanian businesses are not different from the rest of the world. You need a strong digital presence to compete with the demand of the market and reach your potential clients and compete with other local businesses.

Accordingly, the need for digitalization of marketing will increase, so in this article; we have highlighted 5 main reasons why digital marketing is crucial in today’s world:

5 main reasons of why digital marketing is crucial in today’s world:

1- Equal opportunities:

Digital marketing provides a level playing field for all, as it gives individuals, small and medium businesses an opportunity to compete with larger companies using digital marketing, by using minimal resources to increase sales and market their products to larger audiences.

2- Cost-effectiveness and better investment return:

There is no denying the importance of digital marketing today and its effectiveness in terms of achieving impressive results in the fastest time and at the lowest cost, which enables you to achieve a high return on investment compared to traditional marketing.

3- Easily Measurable Results:

It is difficult to measure the results of traditional marketing, on the other hand, digital marketing results can be measured immediately, since it provides an in-depth analysis of advertising campaigns, in addition to measuring all the strategies used in search engine optimization campaigns. The most beautiful thing in this area is that it gives you the possibility to review the campaign live to help achieve better results.

4- Reach more clients:

it helps you reach more customers, as people search for products and services online before buying, it is important to advertise your brand online to reach said, customers.

5- High reliability:

Digital marketing helps to achieve high credibility for brands and gain the trust of online customers, through the quality of the services it provides and the brand improvement in search engines, which helps companies appear in the highest ranks, and this leads to an increase in sales and in customer confidence.

Digital Marketing

What is digital marketing?

The question of the decade!

What exactly is digital marketing?

what exactly is digital marketing? and what’s the difference between traditional and “new” marketing strategies? Digital marketing is an online marketing process, using Email marketing, online advertising, social media marketing, and blogging, are all good examples of digital marketing that will help you introduce people to your company/brand/service and convince them to buy.

To put it simply; digital marketing is the process of promoting products or brands using devices or the internet. It also includes text messaging, instant messaging, video, apps, podcasts, billboards, television and radio channels, etc.

Digital marketing uses multiple technologies that allow a company to analyze campaigns, content, and strategy to understand what’s working and what isn’t.

Traditional marketing VS. digital marketing 

The biggest difference between the two is that through the internet you can analyze metrics to help you compare the outcomes of each digital action you take. However, in traditional marketing, or as we call it “offline marketing”, you can only get an approximate number of people who saw a commercial ad on TV or an ad displayed on the street, for example.

In digital marketing, you can know exactly how many people clicked on your ad, the actual number of people who downloaded your digital book, the number of people who bought your product, and so on…

With this data, you can examine different strategies, and even correct a mistake, if necessary.

Content Marketing: the way to the future of digital marketing!

Content marketing is a type of marketing that involves the creation and exchange of online materials (such as videos, blogs, and text), which do not explicitly or directly promote the brand but aim to provide content that benefits the audience and motivates them to be interested in its products or services.@