how to make a marketing plan

How to Make a Marketing Plan

by BusinessDigital Marketing

How to make a marketing plan, many commercial restaurants provide excellent service and delicious food and end up going out of business due to the lack of a successful marketing plan that suits the restaurant and customers, without making a marketing plan for your restaurant, you will not be able to measure the performance indicators (KPIS) for your restaurant, and therefore it will take a lot of time to see if it performs poorly, which may cause it to shut down like the others. Marketing is just as important as the services your restaurant offers. Without marketing, customers won’t know you exist, and if they don’t know you, they won’t buy from you, so you’ll end up just like everyone else.

How to make a marketing plan ? 

Marketing plan: It is one of the most important reasons to ensure the success of your service, because it starts in the pre-service stages and even after it ends with after-sales services, and it also changes with market data changes, so we will discuss in this article: How to make a marketing plan for your restaurant and its most important points, plan template Marketing + Explanation of Marketing Mix, and other topics of interest to start-ups and medium-sized companies in the private sector.

How to make a marketing plan for restaurants?

A restaurant marketing plan is: the methods that restaurants follow to organize and implement marketing strategies to achieve their goals in a specific period of time.
Goals: What the restaurant seeks to achieve during a specific period.
The current location of the restaurant and its position in the market.
Restaurant competitors and identify their strengths and weaknesses.
The needs of the customers to whom the restaurant is directed.
Digital Marketing Plan Digital Marketing Strategies.
Key performance indicators and performance indicators, to implement each objective of the marketing plan.

The importance of a marketing plan for your restaurant

  • It defines goals and strategies alongside helping to make the right decisions and determines the best marketing channels that the company should focus on.
  • Setting smart goals for the company: that is, goals based on numbers and statistics, and set at a specific time.
  • Help make the right decisions based on pre-set smart goals.
  • Achieving marketing goals at the lowest possible cost.
  • Maximizing return on investment (ROI).

What is return on investment (ROI).

An abbreviation for return on investment, it is one of the most popular economic terms used in the business world.

It expresses the relationship between the value expended and expenses and the value of profitability obtained. It can be calculated by: (total return on investment – total costs).

Traditional marketing strategies for restaurants 

While digital marketing efforts have become the cornerstone of most marketing plans, the power of traditional marketing should not be overlooked.
Face-to-face interaction, word of mouth, and word of mouth are tried and true marketing techniques that still work.
Make sure to augment your digital marketing efforts with traditional marketing as well. This dual strategy makes for good marketing and when you switch it up you don’t need much effort.
Example: making celebrations and gifts on the street where the restaurant is located, and distributing some simple foods to passers-by.

How to make a marketing plan for your restaurant

Through these steps, you will be able to create a successful marketing plan, which is as follows:

The first step: analyze the situation

The current status of the restaurant: Is the restaurant less than 5 years old as a start-up, or does it have other branches?

The current situation of competitors: Is the competition currently high in the field of fried chicken or not, for example? What are your strengths and weaknesses?

Questions about the product for customers: Is the product suitable for the interested customer or not, what are the best places to locate the target customers, are they in public places, do they order via delivery, and what is the percentage of your demand? Online?

Customer status: the location of the target customer, his age characteristics, demographic factors, the nature of his personality, behaviors, and purchasing power.

Step Two: Create your brand

Before you begin brainstorming your restaurant’s marketing activities, review your brand’s mission, vision statement, unique value proposition, and brand positioning statement. These should already be in your business plan, but it’s important to review them with restaurant marketing. 

Step Three: Your target audience

Your target audience has been determined based on customer segment demographics, psychoanalysis, and behaviors. All restaurant marketing strategies must target one or more segments of your target market.

Run the following questions for each customer segment:

  1. Do they communicate on social media or visit websites?
  2. What do they do before they choose to eat at a restaurant?
  3. Do they prefer eating inside or outside?
  4. What kind of events do they enjoy?
  5. Do coupons or discounts affect them?

Feel free to add any questions related to the concept in which you are discussing customer segment behaviors, you will need to identify the reasons behind choosing one restaurant over another, so that you can properly speak to your target audience in a way that resonates with them.

Fourth step: SWOT analysis of competitors

Refer back to the competitive analysis you completed Depending on how you conducted the competitive analysis for your restaurant, pick 3-5 of your top local competitors. For each competitor, do a SWOT analysis:

Strengths: What are your competitors doing well? By understanding what your competitors are doing right, you can do it better.
Weaknesses: What could the competitor do better? Learn from your competitors’ mistakes by identifying gaps in your operations
Opportunities: How can you exploit your competitors’ weaknesses and do better?
Threats: Are your competitors offering something unique that you can’t?

Visit your competitors’ website for the latest promotions and campaigns, get coupons or free gifts Daily deals and specials Visit your competitors’ Facebook, Instagram, Twitter and blog, rate your followers and your content.

Step Five: Determine the price differences in the market

Repeat the SWOT process in your restaurant and identify the market differentiator in a statement. This statement should describe your advantage over competitors.

Examples of unique selling points are: lower prices, a unique location, special dishes, more attractive service, the atmosphere in your restaurant, or the culture you create.

Note: Your competitive advantage must be suitable for the customer, for example: we assume that you target customers don’t have high purchasing power and do not care about the quality of the product or service provided, the advantage here is not the high quality of the product, but the right choice here is the advantage of low price with additions such as Condiments and chips with every meal as a unique selling feature.

Step Six: Define your product strategy

Determines what products will be sold and how to display them, and sometimes create a unique strategy for each product for each market, whether it is local or on social media. Determine promotions and plan for each product, based on the analysis, it is very natural to change and adjust the strategy based on market data.  Monitor customer responses and competitor status on social media.

Step Seven: Select Marketing Channels

Marketing channels: are the places where your target audience is present, whether on site or on the Internet, namely: online, on any channel (LinkedIn, Facebook, Instagram, Twitter, Snapchat …) or being in shopping malls, of course, it you should  focus on the channel where your customers are the most present. Marketing channels differ in their marketing methods, for example, online marketing is very different from traditional  marketing in stores, because each requires different practices.

Branding

Here’s why personal branding is so important!

by Social Media

Having a personal Branding reputation is very important to keep a job, to find it, or even for others to change their perception of you. Personal marketing is about forging an identity that is based on your skills, knowledge, and projects to achieve differentiation.

What is personal branding?

It is the set of attitudes and strategies to be able to sell yourself to a company, a social group or to promote your services or products. That is, it is the process of creating, managing and communicating a brand or yourself.

Each of your actions projects an image of you. Therefore, each of the messages you sent by your actions, must be cared for as a well-defined strategy to achieve its goal.

The importance of “selling” yourself

The personal brand is of great help during your professional career, because it values your skills and knowledge. If you are immersed in a selection process, your brand will make you stand out from your competition, who this time will be other candidates for the position. A good brand image will speed up the selection process. Sell yourself as a professional.

What works is the perception that others have about you and you must send the messages carefully and correctly. Use the different channels that technology offers you and generate your own quality content. Work on your brand to define the image you want to convey and, the more it resembles reality, the better it will be for you.

Those professionals who have designed and know how to project a brand image, have the possibility of accessing positions with better outcomes.

Personal marketing

Thanks to personal branding you can have more opportunities, but it is also important to know that, if you are working independently or for a company, you must take care of your image and, above all, what others perceive of you. In all professions, there are references that inspire others. If you also want to be a benchmark in your field, you need to work on your personal brand.

Whether you are an entrepreneur or a corporate employee, you need to take care of your image to obtain the approval of users and customers.

Sure you worry about taking care of the products, but you are the first product of your company and you must take care of yourself as much as you take care of any other aspect of the production chain or the customers themselves. If you want a user to buy your company’s products, offer them confidence, security and actively listen to them. All these are characteristics that you must take care of every time they have noticed you. You must show them your professionalism so that they continue to trust you.

A company can close or you may change your career path, but, if you are the person with the best image of a company, surely you are not short of very tempting proposals.

Branding is a kind of resume

Talk and write about what you can do. That will let companies looking for talent know that you exist. You need to gain visibility and notoriety if you want to have new job opportunities.
If you work on your personal brand, you can achieve the success you seek, turn your life around and work on what you have always wanted. Do not forget that this article is an excellent way to add value and create a community of followers.

Social Media

Which Social media platform will dominate the market in 2022?

by Social Media

The social media platform that will dominate in 2022 have one major thing:  it provides an approach to connect with public figures or favorite brands on a more personal level.

The preference of consumption in social media platforms has changed with the passage of time and the pandemic. The covid-19 pandemic caused people to stay at home to avoid the spread of the virus, resulting in a greater number of users connecting to social media platforms and streaming platforms.

Different companies choose to use different social media platforms to achieve their objectives (depending on their products or services) since not any platform is as efficient as another.

Despite this, new social media platforms have shown their evolution and favoritism on the part of consumers, due to the new consumer experiences they provide, but which ones will dominate the market in 2022?

We all know that there are certain social media platforms that have been predominant in the market for years, however, during the pandemic different platforms exploded in popularity and managed to position themselves effectively and show their exponential growth, so if you are not in them, it would be worth getting involved to be able to elaborate new marketing strategies; So…without further ado; here are the social networks that will dominate in 2022.

Facebook

It is not news that Facebook will continue to be the giant of social media platforms since it continues to be the most used social network in the world, with more than 2.2 billion active users per month. Thanks to the fact that this platform is one of the ones with the greatest possibilities of content creation, it will continue to show itself as a leader.

Twitch as a social media platform ?

This streaming platform has managed to demonstrate its importance within the internet community and its characteristics make it one of the platforms that should be targeted to carry out new marketing strategies. This platform allows us to create different content that was of particular interest to users during the pandemic. Its effectiveness lies in the fact that we can enjoy various contents that show us a closer side between influencer and user, achieving greater connectivity by having the opportunity to carry out daily interactions even with public figures.

Twitter

Twitter has been effective in the face of new trends, in addition to its latest updates and future plans with new functions, will allow it to have even more support from the influencer and content creator community, since it will support them with the possibility of monetization (even with Bitcoins), creation of audio content, in addition to providing financial, technical and marketing support. Twitter will grow its level of influencers membership during 2022.

TikTok

TikTok has achieved a user increase of 60% in 2019, in 2020 the app was already downloaded more than 14 million times and is currently the seventh most used social network in the world. 

The user has shown his comfort in front of this platform since it is ideal to be entertained for short periods of time due to its short videos, easily viral, and showing thousands of people making content that you are looking for. This platform will continue to grow and will become one of the social networks that will dominate during 2022.

Instagram

The platform most used by influencers worldwide will continue in trend thanks to its image and video format, where brands and other idols are present. In addition, its reels have shown effectiveness in the acceptance of content, however, this will not have exponential growth during 2022 unless it opts for some new update.

LinkedIn

Is LinkedIn really different from other social media platforms?

by BusinessSocial Media

There are many social platforms, apart from the well-known ones. One of those less known ones is LinkedIn, Although it is one of the best, it is also one of the most misused!

In this article, we are going to analyze what differentiates LinkedIn from other social media platforms.

Technically all social networks tend to homogenize.

If you are a user of several social platforms, you will have seen that they all tend to offer the same technical possibilities.

If one offers to share links, all end up offering it; if one offers to share in audio or video format, the others do too.

So you end up wondering what is the point of using one or the other if technically they all end up wanting to be the same.

Well, that is precisely why it is interesting because technical homogenization highlights what distinguishes some social networks from others.

So, In what areas you should use LinkedIn? and what do you use other networks for?

Indeed, the difference between some networks and others is the theme.

What are the uses of LinkedIn?

Why do we use for WhatsApp ?

What do you use Facebook for?

You can ask that same question for the current majority of social networks, then you will understand how to use them in your best interest.

What exactly is a social network?

A social network is a meeting place (in this case, virtual) where people meet to talk about something.

There are social networks of many themes: sports, cinema, books …

Obviously, not all of them are equally technically developed, but surely they all seek to allow their users to write posts, share links, photographs, videos, audio, etc … 

Now, there are social networks that do not have a specific theme but are generalist.

And precisely some of these networks are the largest of all (Facebook, WhatsApp, Instagram, Twitter …).

In these social networks, you can find conversations about many different topics.

In addition, to their technical power, their strength is based on the large number of users they have, which number in the hundreds of millions.

Being so massive and widespread, there are many users who identify the concept of “social network” with Facebook, or with Instagram, or with Twitter … and it is not like that.

Facebook is a social network, but that does not imply that any social network is Facebook.

What about LinkedIn?

LinkedIn is a professional social network.

This, which is said so quickly, is the most difficult thing to understand for many of the users of this network.They enter LinkedIn and see that they can do the same as on Facebook (share photos, videos, links to articles, write comments, etc.).

Even the corporate color is also blue, even if it has another shade of blue.

LinkedIn is general in nature but within the professional sphere. This means that it is not a social network of electricians, or of engineers, or of doctors … but of everything at once.

Technically speaking, you can share, for example, a photograph of yourself at a party, at a wedding or on your vacation, in the same way, that you do on Facebook, you can share links to articles that talk about subjects related to a certain profession. However, in the case of LinkedIn, you will see that the real result of those interactions does not give you results.

The ease of automating makes the lack of LinkedIn understanding more apparent.

There are tools on the Internet that allow you to publish the same thing on several social networks at the same time. For example, you are eating a great sandwich on a rock next to a river, you take a photo of the sandwich and decide to share it. you would not have to publish it on each social network, but there are apps that allow you to select which ones you want to share that on. By doing this, you are treating all social media in the same way.

However, the response you will get will be different! surely your Instagram followers will comment something like “how good the sandwich looks” or “Enjoy it!”, But on LinkedIn, you will not have that type of interaction.
At most, someone will tell you that such a post should not be published on linked in!
In conclusion, the only way to differentiate LinkedIn from the other social media platforms is to use it as intended!

Twitter

8 goals for Twitter that will change your life in 2022!

by BusinessSocial Media

The year 2021 is nearing its end, and the year 2022 is approaching! Many people see that the beginning of each year; It is a new opportunity to start creating specific plans and goals. Here’s how to improve your Twitter strategy to maximize success on this great platform in 2022:

1- Renew your Twitter profile

Keep your profile and content updated by giving it a new look for the New Year. Review these essential items and tips for advice on updating. Consider adding a new profile picture, bio, and pinned tweet. Even if your profile details are still accurate, doing those steps that may appear is simple; It will help give a clean and fresh look for the coming year.

2- Create a Twitter timeline

Tweeting regularly and consistently will boost your visibility and increase your engagement. You can help make tweeting a habit by creating a schedule outlining when and how often you plan to post, edit, and which content topics you plan to target. This will also help you understand the best times to post and what content resonates most with your audience.

3- Focus on your online personality

When it comes to content, a single approach is rarely successful. Instead, we suggest that you increase the number of Tweets that focus on your target audience.

Don’t wait for 2022 to come! Get started now and take a look at your target audience and make sure that they are still your actual customers. Make sure every tweet focuses on these characters. Not only will your content be more relevant and valuable, but it will also make it easier for you to discover relevant and engaging topics to tweet about.

4- Try new ad types

It can be easy to get caught up in social media, and if you’ve been advertising on Twitter for a while, you’re probably still taking the same approach you started with. But Twitter is constantly evolving, and there are many different ways to spread your message. Make 2022 the year you try Carousel ads, Takeover ads, and video ads.

5- Get closer to your audience

Use Twitter to interact directly with your audience and learn more about them. Interactive features like polls and chats on Twitter are great for this. You can also write simple questions in your posts, which will help you greatly to customize and write your content in a way that maximizes engagement.

6- Measure your success

You can’t improve your Twitter marketing in 2022 without analyzing your data to understand what your audience likes and what isn’t doing well. Set aside a weekly period to explore your Twitter analytics. You will begin to notice trends that you can use to constantly iterate and improve your Twitter strategy. Armed with this data, you can then consider using different targeting methods to ensure the right message gets to the right people.

7- Shorten your response times

People come to Twitter to engage in a particular conversation, talk directly to the people behind their favorite brands, listen, and express their opinions. There is nothing more frustrating than being ignored or waiting too long for a response. Make the New Year’s task to quickly reply to as many tweets as possible. Your followers will be grateful and therefore they will engage with you more deeply.

8- Run digital events on twitter

COVID-19 has made many brands lose direct interaction with customers. So you have to answer this question; How can your Twitter marketing in 2022 replace these interactions? For example, you can run digital events like live video lessons, workshops, and Q&A that put the faces behind your brand. This will help develop a deeper emotional bond in your audience.

Social Media Super Hero

Facebook: The Superhero of Social Media Platforms!

by Digital MarketingSocial Media

Facebook is one of the first social media platforms that were used as a marketing tool for different brands

By creating a page for the brand and filling in the about section and posting about the products and services it offers, and then the audience begins to like the page, follow it and interact with it, and thus the brand succeeded in reaching an audience at the time on Facebook

But with the remarkable development and improvement of the platform, and how it has become one of the most powerful and most important social media platforms today. Facebook users spend more than 3 hours as daily, meaning that your customers spend most of their time on social media on Facebook in particular, which increases the chances of ad campaigns appearing to a large number of audience.

In the following section; we will learn about the most important benefits that accrue to your brand and your online business when you follow Facebook marketing strategy and create advertising campaigns using it:

1- Reach your specific target audience

One of the most important features and benefits of creating advertising campaigns through Facebook is the opportunity to reach a large segment of the audience, including your exact target audience and customers, where you can identify customers according to their characteristics and personal patterns, such as age, gender, interests and geographical location.

2- Facebook ads are one of the cheapest!

Another advantage of Facebook marketing and advertising is that it is one of the cheapest types of online advertising, so you do not have to spend a large amount of money to reach a larger number of people, but with the development of technology and electronics, it has become possible to calculate ads per click, which reduces costs and advertising budget for your brand , and so on in all other types of Facebook ads.

3- Quick results

The online marketer can see immediate and quick results of the advertising campaign as soon as it is created and launched to the public, i.e. Facebook ads are the fastest way to achieve your business goals such as achieving more sales, increasing conversion rates and visits to your store and thus increasing profit through Facebook.

4 Spreading awareness about your brand

One of the most successful means of spreading awareness, especially at the beginning, is Facebook. Facebook platform will increase the opportunity to spread your brand and increase awareness of it with your customers and audience, which will benefit you with a lot of benefits, such as increasing the selling rates of your products and services.

5- Increase conversion rates and traffic on your online store from facebook

Facebook ads will help you achieve any of the commercial goals of your online brand, the most important of which is to increase the conversion rate and traffic of your store.

For example, you can create a Facebook ad campaign to increase conversion rates to your online store when you put the website link as a CTA and then send them to your online store or website, which increases traffic to your store from multiple sources.

6- Increase the number of posts and interaction on the facebook page

Facebook ads contribute to increasing interaction with your target customers and increasing engagement on their side, such as likes, comments, and shares on the ad post or even other daily posts that you publish through your brand’s Facebook account.

This is a very important benefit, as the more interaction with your customers, the stronger the relationship between them and your brand and the products and services you provide, and this leads to the success and achievement of the purpose of promoting it online.

7- Increase your customer email list

The importance of marketing and advertising via Facebook does not necessarily negate the importance of email marketing and its effective role in the success of your online business and achieving more goals and achievements for your online store, also through Facebook ads you can get many email addresses for your customers and then use them when activating the marketing strategy email to promote your store and your brand in general.

8- Providing analytics and insights about your business

By creating advertising campaigns and obtaining reports and analyzes of their performance and audience reaction to them, you can get the insights and analyzes you need in order to develop your strategies and business, and know the negatives and obstacles to be addressed, and this saves you a lot of time and effort.

You can get these analytics easily and instantly from your account via Facebook Ads Manager and Facebook Insights as well, and you will be provided with two weeks reports of the latest posts and likes by the audience to follow the performance of the campaign periodically allowing you to adjust the ads according to the data you have seen to get Better results

Can social media marketing really help my business?

Can social media marketing really help my business?

by Digital MarketingSocial Media

Planning is the compass for achieving goals

You determine the main reason for your use of media platforms, and with it, you will know the map of the way you will take to achieve the desired success in marketing through social media sites. Planning is a very valuable process that can greatly contribute to enhancing your image on social media. Also in setting your directions, formulating priorities, and building an effective plan you need to answer these questions:

What is the purpose of my presence on social platforms?

What is the target audience and what are their needs?

What kind of content do I plan to publish and how will it contribute to improving the lives of customers?

How do competitors meet customer needs on social networks?

Be clear about why you are using social media. There is more than just one way, but you need to define what you want to achieve by using certain social media platforms and then really focus on a plan to expand your presence on them in a matter that benefits your business .

Set specific, measurable goals and timeframes for your marketing activities, and

remember that poor planning is often worse than no planning at all. It is important to have a marketing plan that can be updated, so don’t make a plan once and just keep it, you need to have a living plan that is developed as your business grows and changes. Social media marketing is a work in progress that changes when necessary.

What is social media marketing?

What is social media marketing?

by BusinessDigital MarketingSocial Media

Social media marketing has become a necessity

Around 3.5 billion daily active users of social networking sites out of 4 billion users of the Internet are present daily at an average of 116 minutes on different social media sites, which is the best opportunity currently to target different categories of customers through social media networks that witness the most activity and that suit the type of marketing campaigns content for your business .

Not exploiting social media sites in the digital marketing plan is an unforgivable mistake, as it negatively affects the achievement of desired results from online marketing campaigns, which has become an effective solution to increase the market share of potential customers and enhance the link between the brand and existing customers by providing channels Fast and effective communication with the clients of your company or business and providing distinctive content that provides an opportunity to increase the confidence of customers in you as an expert in your field to answer their common questions and inquiries.

Benefits of social media marketing

In the past, all companies and commercial projects competed to appear in commercial advertisements on television or radio channels, in addition to advertisements for famous newspapers and magazines and incurred high marketing costs that might not achieve the desired results from them. These marketing and advertising campaigns target all categories of customers, regardless of whether they categories have an interest in the different services and solutions that your business offers.

Social media marketing provides the opportunity to address all the problems of traditional marketing solutions through cost-effective marketing channels and provides the possibility of accurate targeting of specific categories of customers based on data and personal characteristics (geographical location – age group – gender – profession – interests) to achieve a better return on Marketing investments through different marketing solutions.


How social media marketing increases sales?

How does social media marketing increases sales?

by BusinessDigital MarketingSocial Media

Does Social media marketing increases sales?

Social media has become one of the main factors in the success of any project, and it is a great source for many entrepreneurs and project owners, and a great source of income in their projects and achieving a large percentage of profits.

Therefore, company owners tend to use social media to increase visibility and sales.

But some people do not have enough knowledge to start their own project, so they do not know how to start, and what platform is suitable for their field or project?

Through this article, you will learn the difference between each platform, such as (Facebook, Twitter, Instagram), and how do you increase your sales on social media?

Facebook:

What are the main steps to increase your sales on the Facebook platform?

1- Make a complete marketing strategy plan.

2- Choosing the content that suits your field on the Facebook page. 

3- Manage the page constantly.

4- Follow up with customers, from the beginning of the purchase process until after the sale.

5- Respond to messages and comments directly, and follow them well.

6- Design advertising campaigns that suit the target audience.

Twitter:

Twitter is one of the most important platforms, especially in the Gulf countries; It has interactions, conversations, important topics, and news, and it’s essential to understand how to increase engagement and sales through your Twitter account.

How to increase your sales through Twitter?

1- The first marketing equation is:

More customers = more sales = more and more profits!

If you apply this equation to your field, you will find:

The number of visitors and views of your service is large (increased traffic) = many sales = many profits.

2- Do a comprehensive research study on Twitter about your target customers.

3- Choose the Twitter search box, write your target well, and then use links to search for followers in the same niche or field.

4- Add the top hashtags in your country and words related to the same field, where you can daily search and follow up on sites for harvesting new trends and hashtags in all fields.

5- Writing meaningful and important content to attract customers, in addition to following up on it, following up on daily responses and messages, and even after-sales.

Instagram:

If you’re not part of the billion Instagram accounts, you need to reconsider, because it’s a massive platform to see what other brands are doing. For example, Nike uses Instagram Stories to promote inspirational athlete stories that you won’t find anywhere else. 

Steps to increase your sales on Instagram:

1- Create an account on Instagram, and always remember that the customer who follows you has priority in what you publish, so you should be careful in publishing photos to convey the message you want.

2- Publish the product or service of your project as an image.

3- Reach the largest number of followers.

4- Use the Instagram Stories feature to publish the most important pictures of the product, or if there are any offers.

5- Involve your customers and strengthen the relationship with them.

In addition to optimizing your site with SEO to appear in the first search results, with the ability to make Google ads for your product or service.

Digital Marketing

What is digital marketing?

by BusinessDigital MarketingSocial Media

The question of the decade!

What exactly is digital marketing?

what exactly is digital marketing? and what’s the difference between traditional and “new” marketing strategies? Digital marketing is an online marketing process, using Email marketing, online advertising, social media marketing, and blogging, are all good examples of digital marketing that will help you introduce people to your company/brand/service and convince them to buy.

To put it simply; digital marketing is the process of promoting products or brands using devices or the internet. It also includes text messaging, instant messaging, video, apps, podcasts, billboards, television and radio channels, etc.

Digital marketing uses multiple technologies that allow a company to analyze campaigns, content, and strategy to understand what’s working and what isn’t.

Traditional marketing VS. digital marketing 

The biggest difference between the two is that through the internet you can analyze metrics to help you compare the outcomes of each digital action you take. However, in traditional marketing, or as we call it “offline marketing”, you can only get an approximate number of people who saw a commercial ad on TV or an ad displayed on the street, for example.

In digital marketing, you can know exactly how many people clicked on your ad, the actual number of people who downloaded your digital book, the number of people who bought your product, and so on…

With this data, you can examine different strategies, and even correct a mistake, if necessary.

Content Marketing: the way to the future of digital marketing!

Content marketing is a type of marketing that involves the creation and exchange of online materials (such as videos, blogs, and text), which do not explicitly or directly promote the brand but aim to provide content that benefits the audience and motivates them to be interested in its products or services.@

Mark Zuckerberg Changes Facebook name to META

Mark Zuckerberg changes Facebook’s name to “Meta”

by BusinessDigital MarketingSocial Media

Why “Meta” in particular?

What’s the reason behind Facebook’s name change ?

Mark Zuckerberg has announced that his company will no longer use “Facebook” as an official company name but meta instead, as part of the company’s big global plan to develop a virtual world. Critics, on the other hand, say that the reason behind the name change; is an attempt to divert focus from recent controversies around privacy breaches.

The first thing you need to know is; What does Mark mean by “Meta”?

The word Meta comes from the word Metaverse, which is a futuristic imagining of the shared virtual reality portion of the Internet – often as a form of social media – but generally refers to the full scope of augmented reality, which is a part of virtual reality.

Notably, Facebook changed its name to Meta, but the social networking app Facebook will keep its name.

The company said in a statement; The name change aims to put the company’s “applications and technologies under a new brand.”

Since launching Facebook in 2004, the company has acquired social media apps such as Instagram and WhatsApp.

It has also invested in other technologies including the Novi digital wallet, and Oculus virtual reality system.

A big part of the rebranding is also Meta’s focus on reviving the “metaverse”.

Skeptics pointed out that this was merely an attempt to divert attention from the so-called “Facebook Papers”.

Documents leaked by a former Facebook employee, reveal that the company has ignored or downplayed the importance of internal warnings about negative and harmful consequences created or amplified by the social media platform’s algorithms around the world.

اتجاهات المستهلكين

Consumer trends that play a factor in the marketing strategy

by Digital Marketing

It is difficult to downplay COVID-19’s effect on the planet as a whole. Within just a few months, markets have been uprooted and the market and social environments are very different from what they were at the beginning of 2020 with that consumer trends started to appear .

Consumer Trends that play a big factor in the marketing strategy

While the pandemic’s influence was felt differentially around the world, unique patterns appeared in market behaviours and behaviour. When looking at consumer habits across 45 countries, the US research firm, Mckinsey and company found that the current economic climate has brought to the forefront the following consumer trends :

Consumer Trends

Values and Essentials 

 

Digital and Omnichannel flights 

 

Shock at brand loyalty/business by consumer trends 

 

Economy Nutrition and “Service” 

 

Homebody economy

Such patterns point to the value of brands showing their consumers concern and offering a message of optimism amid some difficult times. Market purchase decisions are constantly being influenced by the advertising, behaviour and accountability of a company.

All of this has seen many firms and organizations having to make improvements to their marketing plans to keep up with the changes. We’ll take a further look at these trends in this article and give you tips on how you can execute every trend in both your conventional and digital strategies.

But clearly, consumers have cut their spending on non-essential goods and services and increased purchases of ‘essentials’ such as food and household goods. Consumers as a whole are more aware of where their money goes, and want to make sure that the correct 

purchases are made.

Showing the product’s advantages should be combined with a sense of concern for the clients, and the wider situation. Displaying empathy will turn into practical measures such as reducing your rates, negotiating payment arrangements with customers if they run into financial problems or providing them with educational tools such as courses or guides.

Although it is true that buyers are more conscious of what they are buying, it is not to say that there is no shopping at all. Like several brick-and-mortar companies closed during the lockdowns, sales online are booming.

You may probably conduct the majority of your business online, depending on what industry you are in. If not, then find moving at least a portion of your online trading could be time-consuming. This may include placing your goods on your website for sale, marketing your products/services through online ads and improving the way you represent your customer base.

Your marketing strategy will reflect the changes in support for small, independent businesses. The current scenario offers companies and brands the ideal opportunity to maximize their involvement in the neighbourhood and to be active in local initiatives.