Why “Meta” in particular?
What’s the reason behind Facebook’s name change ?
Mark Zuckerberg has announced that his company will no longer use “Facebook” as an official company name but meta instead, as part of the company’s big global plan to develop a virtual world. Critics, on the other hand, say that the reason behind the name change; is an attempt to divert focus from recent controversies around privacy breaches.
The first thing you need to know is; What does Mark mean by “Meta”?
The word Meta comes from the word Metaverse, which is a futuristic imagining of the shared virtual reality portion of the Internet – often as a form of social media – but generally refers to the full scope of augmented reality, which is a part of virtual reality.
Notably, Facebook changed its name to Meta, but the social networking app Facebook will keep its name.
The company said in a statement; The name change aims to put the company’s “applications and technologies under a new brand.”
Since launching Facebook in 2004, the company has acquired social media apps such as Instagram and WhatsApp.
It has also invested in other technologies including the Novi digital wallet, and Oculus virtual reality system.
A big part of the rebranding is also Meta’s focus on reviving the “metaverse”.
Skeptics pointed out that this was merely an attempt to divert attention from the so-called “Facebook Papers”.
Documents leaked by a former Facebook employee, reveal that the company has ignored or downplayed the importance of internal warnings about negative and harmful consequences created or amplified by the social media platform’s algorithms around the world.