Planning is the compass for achieving goals
You determine the main reason for your use of social media platforms, and with it, you will know the map of the way you will take to achieve the desired success in marketing through social media sites. Planning is a very valuable process that can greatly contribute to enhancing your image on social media. Also in setting your directions, formulating priorities, and building an effective plan you need to answer these questions:
What is the purpose of my presence on social media?
What is the target audience and what are their needs?
What kind of content do I plan to publish and how will it contribute to improving the lives of customers?
How do competitors meet customer needs on social networks?
Be clear about why you are using social media. There is more than just one way, but you need to define what you want to achieve and then really focus on a plan.
Set specific, measurable goals and timeframes for your social media marketing activities, and
remember that poor planning is often worse than no planning at all. It is important to have a marketing plan that can be updated, so don’t make a plan once and just keep it, you need to have a living plan that is developed as your business grows and changes. Social media marketing is a work in progress that changes when necessary.